Marketing Day: March 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Post-Android, Google’s Andy Rubin Has Been Busy On Facebook
  What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? He made a nostalgic post about Android not on Twitter, not on Google+ but rather on Facebook, where he’s suddenly been busy. I know Rubin has had his Facebook account for at least several months, if […]
• Facebook ‘Replies’ Brings Threaded Comments To Page Posts
  Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts. You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link […]
• Yahoo Buys Summly News Aggregation App Developed By UK Teen
  Yahoo has acquired mobile app Summly, which was founded by UK teen Nick D’Aloisio. He was 15 then; he’s 17 now. Summly is not unlike Zite or Flipboard. It’s a mobile app that aggregates and formats news content from numerous publishers and offers elegant “summaries” of those articles. AllThingsD reported that the acquisition price was […]
• SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday
  Search Engine Land’s SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen […]
• 20 Ways Brands Can Prepare For Facebook Changes
  As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait. But, while we’re speculating, pontificating and – well, waiting – here are […]
• The Four Types of Campaign Data You’re Not Seeing In Display
  Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be disastrous to programmatic media buying. Instead of being strategic about your ad buy, you’re forced to take your vendor’s word for it that the consumers you’re targeting are actually being […]
• New From Visually: Turn Your Google Analytics Data As An Infographic
  Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative – and free – tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a […]
• Yahoo! Expanding Dublin Operations & New York Data Center
  Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region. The Lockport facility intends to add […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SEO Opportunities Begin Well Before New Website Development
• Google Streamlines AdWords Rules On Using Trademark Keywords
• LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
• 7 Reasons Why Local Businesses Should Still Buy PPC Ads
• Google Shopping Ads: What We’ve Learned So Far
• Apple Buys Indoor Location Company, What’s It Up To?
• Google Finally Discontinues The Blocked Sites Feature
• SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday
• Facebook Graph Search Now Passing Keyword Data To Webmasters
• Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google

Online Marketing News From Around The Web:

Analytics

• Excel Drop Downs, From Simple to Swanky [Video], www.blueglass.com
• Pinterest Analytics: Know What Content Resonates and What Drives Traffic, KISS Metrics

Blogs & Blogging

• 4 Ways To Get Blogging Ideas From Social Media, www.binkd.com
• 9 Benefits [and 3 Costs] Of Building Community On Your Blog, ProBlogger
• Hashtags and Ampersats in Blog Post Titles: A Good Idea?, Social Media Today

Business Issues

• Microsoft Cleared of Infringing Google Patents With Xbox, Bloomberg
• Don’t Glass and drive — lawmakers seek to ban Google Glass on the road, CNET
• The Marissa Mayer turnaround, The Guardian
• The Promise and Limits of Google’s ‘Data Liberation Front’, www.theatlantic.com
• Video – Eric Schmidt Scouting Out Investment Opportunities, Wall Street Journal

Content Marketing

• Content Strategy & Optimization w/ Google Analytics RankTracker Data, purevisibility.com
• Why You Should Target Moms When Marketing Content, Small Business Trends

Copywriting, Design & Usability

• How Web Site Usability and Conversions Are Different: Comparison, www.searchenginepeople.com

Display & Contextual Advertising

• Brands Try ‘Pinnable’ Banners, www.digiday.com

Domaining

• First signs of Google’s new domain parking client identification program…, Domain Name Wire

Email Marketing

• 5 Proven Ways To Get More Email Subscribers, www.searchenginepeople.com
• Six email deliverability lessons that you can learn from SEO, econsultancy.com
• What Your B2B Email Marketing Solution Can Learn From B2C Marketing, clickmail.com

Internet Marketing Industry

• Savings Fuel New Digital Spending, eMarketer
• Things You Think Aren’t Sexist, But Really Are, www.ruthburr.com

Mobile/Local Marketing

• Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience, streetfightmag.com

Other Items

• Winklevoss Brothers Move On From Facebook, New York Times
• Digg details plans for Google Reader replacement, Los Angeles Times
• Online sales tax wins support in Congress, Internet Retailer

Reputation Management

• Reputation matters, so get smart with intelligent guest feedback, Tnooz

Social Media

• Network Visualization by Linkdex – See Your Social Circles, Search Engine Journal
• Twitter Best Practices: Making Sense of the Noise, Social Media Today