Marketing Day: March 21, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Watching Video Through A Reddit Filter Just Got Better
  If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched in 2009, reddit.tv pulls video posted on the link-sharing network into a dashboard, allowing viewers to “easily flip through the hottest videos of the day and see what’s going on in your favorite […]
• Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central
  After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks. According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom. From the CNET.com article: Viacom — the parent […]
• 5 Ways To Ease The Facebook Page Organic Reach Blues
  It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two […]
• 3 Insightful Ways To Visualize Your Keyword Data
  Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this […]
• Will In-Store Bluetooth Beacons Marginalize QR Codes?
  Though many fans of QR codes will strongly disagree, I would argue that they haven’t found their “sweet spot” in mobile marketing and must do so relatively soon or be marginalized. Similarly, SMS was once a much touted opportunity for marketers but has since failed to gain widespread marketing adoption. Despite some statistics showing that as […]
• In-Image Advertising Primer From IAB Highlights 5 Powerful Case Studies
  As the web moves to a more visual landscape, it’s not surprising that advertisers are becoming more attracted to in-image advertising, and publishers are recognizing the untapped source of revenue their editorial images now hold. As it recently did with native advertising, the IAB has issued a primer on in-image advertising to help establish common […]
• Survey: Nearly Half Of Americans Interested In Wearable Tech
  While Google Glass has not broken into the mainstream, smartwatches and fitness wristbands may be on the cusp of doing so. The CEO of Pebble (smartwatch) told Fortune that it had sold 400,00 watches in 2013 and the company’s investors expect revenues to double this year. According to survey data (November 2013) from Nielsen, 70 […]
• 10 Ways To Squeeze More From Your Interactive Marketing Budget
  As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an easy feat. It benefits us to remember how much money can be saved by making subtle changes to marketing strategy and program execution. Here are ten ideas across all segments of your […]
• Google Tries To Clear The Air By Dispelling 10 Google Glass Myths
  Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don’t even recognize Glass, and many of those who do recognize it don’t understand how it works. Tension has been growing in recent months. Some Explorers — […]
• Twitter Makes Video Watching Easier With One-Click Inline Viewing
  Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Tell Search Engines What “Entities” Are On Your Web Pages
• AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
• Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More
• Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
• Part Two: If Google Was A Guy (Video)
• Google Alerts Adds Filters For Regions & Languages
• Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Online Marketing News From Around The Web:

Analytics

• An Investigative Approach to Social Media Content Analytics, Content Marketing Institute
• As Metrics Fragment, Data Ownership Issue Gains New Urgency, Ad Exchanger
• Cookies Just Don’t Cut It Anymore for Online Ad Measurement, Ad Age

Blogs & Blogging

• 3 Critical Questions To Answer Before You Take Your Blog On The Road, ProBlogger
• The Blog Learning Curve: How To Improve Your Results, Heidi Cohen
• What Makes a Good Blog, www.conversationagent.com

Business Issues

• Finally, Facebook opens office in Indonesia, www.techinasia.com
• Google plans same-day delivery expansion, www.siliconbeat.com
• LinkedIn’s Jeff Weiner Beats Facebook’s Mark Zuckerberg as CEO of 2014, The Next Web
• More Departures at Twitter as Android Lead Leaves for Secret, recode.net
• Strengthening our policies for investigations, blogs.technet.com
• Twitter speaks out against Turkish government, says it stands by its users, VentureBeat
• Video: Larry Page discusses NSA, privacy, healthcare at TED conference, 9to5 Google
• Yahoo, Google and Apple also claim right to read user emails, The Guardian
• Zuckerberg, Schmidt and other tech CEOs to raise NSA concerns with Obama – again, www.siliconbeat.com

Content Marketing

• 6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display, www.aimclearblog.com
• 99 Years of Content Marketing: How American Express Became a Major American Publisher, Contently

Conversion Optimization

• 5 Things You Need To Know About Before Jumping into Mobile A/B Testing, KISS Metrics

Display & Contextual Advertising

• Getting to Know Facebook Ads Interest Targeting, blog.adstage.io
• New Ad Targeting Startup Favours Context Over Data, performancein.com
• What’s Next for Native Ads?, eMarketer

Domaining

• 7 Thoughts on the .CO Registry Acquisition, DomainInvesting.com
• Why Neustar paid $109 million for .Co and what it means for new TLDs, Domain Name Wire

Mobile/Local Marketing

• iBeacon Technology Begins Moving Into the Home and NBA Arenas, Mac Rumors

Social Media

• How Your Tweets Reveal Your Home Location, MIT Technology Review
• New Klout Works… And It’s Getting Even Better, blog.klout.com
• TweetDeck or Hootsuite: Which One is Right For You?, www.internetmarketingninjas.com