Marketing Day: March 21, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web? Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This […]
Matt McGee on March 21, 2013 at 5:06 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web?
Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This is consistent with Google’s outlook and competitive history vs. Microsoft and Apple: the Internet and the cloud vs. proprietary operating systems and software. Yet, to date, apps have largely won out over the mobile Web. […] - Study: Correlation Between Tweets And TV Ratings
A huge percentage of TV watchers (as much as 80 percent) are now on a “second screen” during a program, though they may not necessarily be engaged in a “social conversation” about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found […] - Quora Rolls Out Full-Text Search: Good For Blog Ideas & Reputation Management
There’s no getting around it: the search experience on Quora was never all that great. As you typed a search, Quora would show results if your text was found in a question, in a topic name, or a user’s name. And rather than get a page of matching search results, you’d have to click on […] - Chartbeat Demonstrates Below-the-Fold Ad Placement Is More Valuable Than Originally Assumed
Chartbeat, a provider of web-analytics software, is on a mission to convince publishers that below-the-fold ad opportunities may be more valuable than top of page ad placements. Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at the top of the page, […] - A 15-Second Peek Into Twitter’s Future With Video “Instant Replays”
This week, Twitter introduced video “instant replay” for March Madness. By following the NCAA’s @marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast. This is, of course, great for fans who can’t watch or miss games featuring their favorite teams. However, it’s much […] - Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos
Nielsen, a global information and measurement company, collaborated with Sharethrough, a native advertising company, on a performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native video ads, user-initiated content-based videos contextually integrated into a site’s natural experience, to be more effective at driving brand lift […] - Follow The Roadmap To App Success
Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to success, and the app market is no different. The app market for both iOS and Android is beginning to become overcrowded. Apple first opened its […] - Pinterest Buys Local Recommendations App Livestar For Talent
Pinterest has confirmed its purchase of Livestar, a mobile/local recommendations app — but the purchase is about the team of engineers more than the service itself. In an email, a Pinterest spokesperson tells us: We think the Livestar team is a natural fit for Pinterest because of their commitment to inspiring people to do things […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- A Primer On How To Get The Most Out Of Sitemaps
- Workarounds To Make Enhanced Campaigns More Flexible
- Bing Snapshots Grow To Understand People, Places & Things With “Satori” Expansion
- Google Alerts: Still Broken
- Topless Nude Photo Makes It Way To The Google Knowledge Graph
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Steps to Efficient & Effective Affiliate Marketing Results, HasOffers
- How to Design Effective Affiliate Banner Ads, www.amnavigator.com
- New Generation of Affiliate Marketers, blog.affiliatetip.com
Analytics
- Last Touch Doesn’t Tell Everything, overit.com
Blogs & Blogging
- 29 Tools to Enhance Your Business Blog, www.socialmediaexaminer.com
- How to Improve Your Social Media Marketing With Blogging, www.socialmediaexaminer.com
- I’m not Technical Enough to Blog [Misconceptions New Bloggers Have #4], www.problogger.net
Business Issues
- Executives Press European Antitrust Chief on Google, New York Times
- Facebook Craves Conversions More Than Clicks, AdWeek
- Facebook Managing Editor Steps Down, Says Site ‘Doesn’t Need Reporters’, PBS
- Google quietly pulls plug on Frommer’s print travel guidebooks, skift.com
- Marissa Mayer’s Yahoo strategy could soon emerge, CNN Money
- Yahoo! Announces Expansion Plans in Dublin, pressroom.yahoo.co.uk
- Yahoo! Announces Plans to Expand in Lockport, New York, MarketWatch
Domaining
- WIPO posts 11 legal rights TLD objections: .blue, .academy, .goo and more, domainnamewire.com
- 51 more end user domain sales this week, domainnamewire.com
Email Marketing
- Big data means big opportunities in email marketing, www.responsys.com
General Internet Marketing
- What’s All the Hype About Native Ads, Anyway?, All Things D
Internet Marketing Industry
- How we accomplished big goals with content and social media marketing, mackwebsolutions.com
Mobile/Local Marketing
- Preview of New Google Play Version 4.0, www.droid-life.com
Other Items
- Everyone loves a deal, but U.S. web shoppers love it most of all, Internet Retailer
- Google’s Eric Schmidt: Why I love my BlackBerry, CNET News
- How Pocket Extends the Life of a Story, getpocket.com
- Meet the Most Suspect Publishers on the Web, AdWeek
- Sears sparks web sales growth with personalization, Internet Retailer
- Sorry Google; you can Keep it to yourself, GigaOM
Social Media
- Introducing LINE, an Emerging Social Network for Mobile in Japan Best Enterprise SEM, PPC, SEO Search Agency Leader / Covario, www.covario.com
- A Ranking of Twitter Shame: How Utterly Despicable Are You?, www.theatlanticwire.com
- Exposed: Google+ local top reviewers are….Googlers?, niftymarketing.com
- Facebook Adds Weather Forecasts To Events And Public Places In Quest To Show Useful Info Where People Need It, TechCrunch
- Facebook to roll out threaded, ranked comments for pages and public figures, Inside Facebook
- How To Create Visionary Measurement For Social Media, www.rohitbhargava.com
- Twitter turns seven: how the microblog took over the internet and our lives, The Guardian
- Vine: Another Great Social Media Marketing Tool, Search Engine People
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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