Marketing Day: March 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Yelp IPO Soars 60%, Facebook Pushes for HTML5 and Google Privacy Concerns Are Rampant (Except With Users) This week brings us a new IPO darling, a mix of concerns […]

on March 2, 2012 at 4:58 pm | Reading time: 5 minutes
Chat with MarTechBot

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Marketing Biz: Yelp IPO Soars 60%, Facebook Pushes for HTML5 and Google Privacy Concerns Are Rampant (Except With Users)

    This week brings us a new IPO darling, a mix of concerns around privacy and more movement from those looking to capture the SoLoMo market. Yelp shares soar more than 60% in IPO Yelp (YELP), a San Francisco-based ratings and reviews site, priced its IPO late Thursday at $15 per share. Shares jumped to $24.55 […]

  • Facebook Interest Lists Spotted In The Wild, Then Quickly Removed

    Along with the new Facebook Pages launched this week, another interesting element for marketers was spotted in the wild – interest lists. Social Fresh, a social education company, spotted this addition alongside the new Facebook pages, an addition that was quickly hidden from marketers. The Interest Lists button displayed directly underneath the brand’s cover page: […]

  • Creating The Best Affiliate Tools For Your Affiliate Program.

    Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention. Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate marketing “systems”. As an affiliate manager, it is often challenging […]

  • Google Analytics Improves User Interface

    Google Analytics announced yesterday a new set of improvements to the User Interface. According to the post: “The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related topics

Marketing management

Fuel for your marketing strategy.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.