Marketing Day: March 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface) Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now […]

on March 18, 2013 at 4:59 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)

    Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered […]

  • State Of The News Media: Everything In Decline But Digital

    The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media” report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to […]

  • Infographic: A Marketer’s Guide To Pinterest

    Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your “About” copy to the use of hashtags, […]

  • Microsoft Study: Multi-Screen Behavior And What It Means For Marketers

    We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with […]

  • A New Era: Re-Defining Inventory

    Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page takeover on NYTimes.com. Some of us may think a gaming site like IGN is premium; others may disagree. Overall, the basic premise is that premium inventory is the media found on a well-known […]

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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