Marketing Day: March 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg The benefits and drawbacks of working from home — or having employees working from home — has been a […]
Matt McGee on March 11, 2013 at 5:02 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg
The benefits and drawbacks of working from home — or having employees working from home — has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company’s telecommuters to come into an office or say bye bye to their jobs. One contrary […] - WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming
In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW […] - Google Analytics Intros New Access Controls
A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the property level, not just at the […] - Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions
Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to […] - Is Social Content Curation The Next “Better” Thing?
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate […] - Foes Line Up Against Amazon’s Domain Desires [Report]
Two publishing industry groups and rival bookseller Barnes & Noble have filed objections over Amazon.com’s request to own several new, generic, top-level domains (gTLDs), according to a Wall Street Journal report. The paper says the Authors Guild, the Association of American Publishers and Barnes & Noble have all told the Internet Corporation for Assigned Names […] - Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW
TMZ executive producer Harvey Levin says that TV and the Internet are converging into a single box, and Hollywood is failing to understand that “a second screen is a big deal, but a second screen isn’t integrated.” Levin was speaking during a solo session at the SXSW conference in Austin. Below are some of the highlights, with […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How To Work With Four Common SEO Leadership Styles
- Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses
- Enhanced Campaigns: Google’s Grand Unification Theory
- “Better Than Google” Claims: Why Doesn’t Anyone Believe Them?
- Google Experimenting With Search-History “Topics” In Google Now Cards
- Google’s Douglas Adams Logo Answers The Meaning Of Life: 42
- Google Wins Lawsuit Over Monetizing Your Name With Ads
- Google On Bing Attack Ads: “Others Should Focus On Building Good Products”
- Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW
- “Trulia Suggests” Search Results Without Searching
- Bad Merchant? Google May Drop Your Rankings Later This Year
- Report: Google To Settle “WiSpy” Investigation With Attorneys General For Measly $7 Million
Online Marketing News From Around The Web:
Affiliate Marketing
- How Affiliate Adware Affects Your Revenue, www.sugarrae.com
Analytics
- Facebook conversion tracking: the good, the bad, the cloudy, fbppc.com
- New: Managing Google Analytics User Permissions, cutroni.com
Blogs & Blogging
- 3 Video Tips That Can Make or Break Your Blog, Small Business Trends
- Avoid these 5 common blogging blunders, www.ragan.com
- Good Outreach vs. Bad Outreach – From a Blogger’s Point of View, www.seerinteractive.com
Business Issues
- Bitly CEO Peter Stern Steps Down From The URL Shortening And Analytics Company, TechCrunch
- Insight: On Facebook, app makers face a treacherous path, Reuters
- Twitter’s Revenue Chief Adam Bain Talks Ad Explosion, www.cnbc.com
- Who’s About to Acquire News Reading App Pulse? I Vote For LinkedIn., All Things D
- YouTube Co-founder Prepping Possible Rival, AdWeek
Content Marketing
- 5 Content Marketing Mistakes that Even the Pros Make, www.quicksprout.com
- Technical Hacks for Content Marketing, justinbriggs.org
- Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3), MarketingProfs
Copywriting, Design & Usability
- 10 Reasons Writers Should Claim Their Google Authorship Markup, www.copyblogger.com
- Should businesses and brands make their websites responsive?, econsultancy.com
Domaining
- Procter & Gamble guilty of reverse domain name hijacking, domainnamewire.com
- What domains T. Rowe Price and others bought, domainnamewire.com
Email Marketing
- E-mail produces 7% more sales per message in Q4, Internet Retailer
- Email Intelligence: Measurement in 4 Areas Drives Effectiveness, blog.returnpath.com
Internet Marketing Industry
- The Beal Deal with Joanna Lord (@JoannaLord), www.marketingpilgrim.com
- DG Rebrands: Forms Online, TV Business Groups, MediaPost
Mobile/Local Marketing
- Social app monetization kicks in as App Store revenue jumps 87% year-over-year: Report, thenextweb.com
- Being Asked to Rate Local Places on Facebook, screenwerk.com
- Here’s who can’t wear Google Glass: People who wear glasses, CNET
Other Items
- Everything We Know About What Data Brokers Know About You, www.propublica.org
Reputation Management
- 7 ways to protect your personal reputation online, www.prdaily.com
Social Media
- 5 Types of Images that Work on Pinterest, smartphotostock.com
- Demographics Vary Across Social Networks, eMarketer
- Google+ Goes Big and Bold with a Beautiful New Design, Jeff Korhan
- Social Media: Are You Listening To Your Customers? [Research], Heidi Cohen
- Understanding Google+ Design Changes, www.practicalecommerce.com
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