Marketing Day: March 1, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pew: Smartphone Ownership Crosses Symbolic 50 Percent Threshold In US With several qualifications and caveats, The Pew Internet Project released some new survey data (n=2,253) this morning that indicates 53 […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Pew: Smartphone Ownership Crosses Symbolic 50 Percent Threshold In US
With several qualifications and caveats, The Pew Internet Project released some new survey data (n=2,253) this morning that indicates 53 percent of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48 percent) and quite a bit higher than the last-published comScore figure (42 percent). Pew says that […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Testing New, Google-y Local Search Results
- Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today
- Day Two: Search Marketing Expo West 2012 Live Blog Recap
Online Marketing News From Around The Web:
Affiliate Marketing
- Infographic – Affiliate Marketing Goes Mobile, www.hasoffers.com
- Keys to Running a Healthy, Profitable Affiliate Program, www.affiliatemanagementdays.com
Analytics
- 11 Google Analytics Tricks to Use for Your Website, SEOmoz
- Eight Google Analytics Changes, www.smartinsights.com
- Refining the new Google Analytics, Google Analytics Blog
Blogs & Blogging
- 10 WordPress Plugins for a Faster, More Search Friendly Blog, www.quicksprout.com
- 6 Ways To Get Ideas for Your Blog, contently.com
- Business Ethics in Digital Journalism: Competitor Plagiarism, resource.onlinetech.com
- Frequency of Blogging Makes a Difference for Customer Acquisition, www.marketingcharts.com
- If Content is King, Frequency is Queen, www.freshegg.com
- Is a Blog Post Without a Link Still a Blog Post?, Ad Age
Business Issues
- Bono Mack plans privacy hearing, www.usatoday.com
- Exclusive: Facebook seeking bigger credit line: sources, Reuters
- Japan Warns Google Over New Privacy Policy, thenextweb.com
- The story behind "Inside Facebook", tech.fortune.cnn.com
- Twitter, the Startup That Wouldn’t Die, BusinessWeek
Content Marketing
- Why Content Marketing (as a term) Is All the Rage, blog.junta42.com
Conversion Optimization
- Q&A: Ben Jesson on conversion rate optimisation, econsultancy.com
Copywriting, Design & Usability
- Impatient Web Users Flee Slow-Loading Sites, New York Times
- SEO Benefits of Responsive Web Design, www.practicalecommerce.com
- The Blueprint for a Perfectly Testable Landing Page – The Infographic, blog.kissmetrics.com
General Internet Marketing
- 78 Resources For Every Internet Marketer’s Toolkit, searchenginewatch.com
- Tapping the Power of Images with New Tools for Small Business, blogs.constantcontact.com
Internet Marketing Industry
- Announcing Our Local University Spring 2012 Dates and Venues, blog.getlisted.org
Mobile Marketing
Other Items
- Android allows every app access to your photos, Google considering fix, www.theverge.com
- Chrome Slows as IE9 and Firefox 10 Gain, thenextweb.com
Reputation Management
- Why a Great Reputation Can Be Undone by a Single Rant, www.trackur.com
Social Media
- Facebook to give pages new ‘Offers’ posts, scrap check-in deals, Inside Facebook
- Putting Spam Further Out of Sight, Google+
- The Public Can See Facebook Timeline Page Insights, www.allfacebook.com
- How Brands Can Use Pinterest Without Breaking the Law, Ad Age
- Pinterest usage and growth US vs UK, www.webanalyticsworld.net
- Social customer service: a best practice checklist, econsultancy.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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