Marketing Day: March 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pew: Smartphone Ownership Crosses Symbolic 50 Percent Threshold In US

  With several qualifications and caveats, The Pew Internet Project released some new survey data (n=2,253) this morning that indicates 53 percent of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48 percent) and quite a bit higher than the last-published comScore figure (42 percent). Pew says that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Testing New, Google-y Local Search Results
• Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today
• Day Two: Search Marketing Expo West 2012 Live Blog Recap

Online Marketing News From Around The Web:

Affiliate Marketing

• Infographic – Affiliate Marketing Goes Mobile, www.hasoffers.com
• Keys to Running a Healthy, Profitable Affiliate Program, www.affiliatemanagementdays.com

Analytics

• 11 Google Analytics Tricks to Use for Your Website, SEOmoz
• Eight Google Analytics Changes, www.smartinsights.com
• Refining the new Google Analytics, Google Analytics Blog

Blogs & Blogging

• 10 WordPress Plugins for a Faster, More Search Friendly Blog, www.quicksprout.com
• 6 Ways To Get Ideas for Your Blog, contently.com
• Business Ethics in Digital Journalism: Competitor Plagiarism, resource.onlinetech.com
• Frequency of Blogging Makes a Difference for Customer Acquisition, www.marketingcharts.com
• If Content is King, Frequency is Queen, www.freshegg.com
• Is a Blog Post Without a Link Still a Blog Post?, Ad Age

Business Issues

• Bono Mack plans privacy hearing, www.usatoday.com
• Exclusive: Facebook seeking bigger credit line: sources, Reuters
• Japan Warns Google Over New Privacy Policy, thenextweb.com
• The story behind "Inside Facebook", tech.fortune.cnn.com
• Twitter, the Startup That Wouldn’t Die, BusinessWeek

Content Marketing

• Why Content Marketing (as a term) Is All the Rage, blog.junta42.com

Conversion Optimization

• Q&A: Ben Jesson on conversion rate optimisation, econsultancy.com

Copywriting, Design & Usability

• Impatient Web Users Flee Slow-Loading Sites, New York Times
• SEO Benefits of Responsive Web Design, www.practicalecommerce.com
• The Blueprint for a Perfectly Testable Landing Page – The Infographic, blog.kissmetrics.com

General Internet Marketing

• 78 Resources For Every Internet Marketer’s Toolkit, searchenginewatch.com
• Tapping the Power of Images with New Tools for Small Business, blogs.constantcontact.com

Internet Marketing Industry

• Announcing Our Local University Spring 2012 Dates and Venues, blog.getlisted.org

Mobile Marketing

• Advertisers Should Monetize Mobile Search Before Content, MediaPost

Other Items

• Android allows every app access to your photos, Google considering fix, www.theverge.com
• Chrome Slows as IE9 and Firefox 10 Gain, thenextweb.com

Reputation Management

• Why a Great Reputation Can Be Undone by a Single Rant, www.trackur.com

Social Media

• Facebook to give pages new ‘Offers’ posts, scrap check-in deals, Inside Facebook
• Putting Spam Further Out of Sight, Google+
• The Public Can See Facebook Timeline Page Insights, www.allfacebook.com
• How Brands Can Use Pinterest Without Breaking the Law, Ad Age
• Pinterest usage and growth US vs UK, www.webanalyticsworld.net
• Social customer service: a best practice checklist, econsultancy.com