Marketing Day: LinkedIn Earnings Report, Social Media Study & Facebook’s Latest Algorithm Tweaks
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY The professionally-focused social media network says 75% of its new members came from outside the US during Q1. Report: Facebook […]
Amy Gesenhues on May 1, 2015 at 4:03 pm | Reading time: 5 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY
The professionally-focused social media network says 75% of its new members came from outside the US during Q1. - Report: Facebook Pulls In 84% Of Social Shares For Publishers
Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network. - At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy. - Finding Creativity In The Age Of Programmatic
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Launches Custom Voice Actions For Third Party Apps
- For Task Completion, Cortana Now Integrates More Deeply With Apps
- Google UK Search For “UK Ballot” Delivers List Of Parliament Candidates In Upcoming Elections
- How Not To Do Local SEO In A Post-Pigeon Era
- Leveraging Wikidata To Gain A Google Knowledge Graph Result
- Search In Pics: Classic Yahoo & Urchin Photos, Google Pegman Pins & Twitter Cardboard Office
- Google: The Mobile Friendly Algorithm Has Fully Rolled Out
Online Marketing News From Around The Web:
Analytics
- Data Can Reveal Consumers’ Emotional Impact from Ads, adexchanger.com
- New Verve Mobile CEO: It’s All About the Data, streetfightmag.com
- Publishers, Platforms And Brands Rethink Conventional Metrics, adexchanger.com
Blogs & Blogging
- Common WordPress Mistakes to Avoid in 2015, www.wpexplorer.com
- Why Your Mom Was Right About Blogging, www.copyblogger.com
Business Issues
- Microsoft Looks to Software Subscriptions as Mobile Computing Spreads, www.wsj.com
- The Top 10 Tech Cities in America, www.marketingprofs.com
- WikiLeaks Finally Brings Back Its Submission System for Your Secrets, www.wired.com
- Yahoo’s Other Challenge: Retaining Acquired Talent, Wall Street Journal
Content Marketing
- 10 Content Marketing Mistakes That The Amateurs Make, www.jeffbullas.com
- The Scientific Secrets of Shareable Content, www.searchenginejournal.com
Conversion Optimization
- 5 Tips For Writing Copy That Converts, blog.crazyegg.com
- Decoding the Top 4 Digital Visitors and Turning Them into Shoppers, blog.kissmetrics.com
Copywriting, Design & Usability
- Can You Engage Users With A Single Page Design?, www.usertesting.com
Domaining
- Domain Name as a Page Title, Domain Not Owned By You?, dotweekly.com
Ecommerce
- 8 Tips for Running a Successful Ecommerce Business, smallbiztrends.com
- Amazon builds up its European marketplace, www.internetretailer.com
- EBay Holders Back Proposal to Nominate Their Own Directors, www.wsj.com
- Will click for food: 55% of consumers favor buying groceries online, www.internetretailer.com
Email Marketing
- 5 Customer Appreciation Emails Retailers Should Send, www.verticalresponse.com
- Email & the UK Election: Are Voters Engaging?, blog.returnpath.com
General Internet Marketing
- 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers, blogs.constantcontact.com
- Are These 3 Points of Interest on Your Marketing Road Map?, contentmarketinginstitute.com
- Five Whopping Branding Mistakes You Might Be Making, www.marketingprofs.com
- Millennials: Everything Marketers Need To Know In 2015, heidicohen.com
MarTech
- The Secret to Scaling Engagement with Marketing Automation, www.cmswire.com
Mobile/Local Marketing
- Google Glass hands-on, Business Insider
- Mobile Social User Penetration Nears 30% in Latin America, www.emarketer.com
- Yahoo’s Flurry: Phablets Represent a New and Growing Market, www.adweek.com
Reputation Management
- The One Thing You Need to Become a Thought Leader, www.searchenginejournal.com
Social Media
- 3 Easy Ways to Use Instagram’s Post Notification Feature for Your Brand, blog.tailwindapp.com
- 4 Keys to Success from April’s Social Pros, www.convinceandconvert.com
- 5 Instagram Lessons for eCommerce Brands from Shopbop, simplymeasured.com
- A Facebook test could help brands increase the visibility of posts, www.internetretailer.com
- At the Heart of Facebook’s Artificial Intelligence, Human Emotions, blogs.wsj.com
- Facebook is about to pass 1.5 billion active users – and 2 billion is within sight, qz.com
- Google+ Removes Hashtags from Posts, www.thesempost.com
- How to use social media to build a teaser campaign, econsultancy.com
- Leveraging Social Proof Without Looking Dumb, www.searchenginejournal.com
- McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%, www.adweek.com
- Social Media is Changing the Nature of Political Campaigns, www.adweek.com
- Social Media: Why your business needs it, www.swellpath.com
- The Problem With Twitter Ads, www.wsj.com
- Turns Out You Can Embed Playable MS-DOS Games in Tweets, Wired
Video
- 5 myths of programmatic video, digiday.com
- Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands, www.adweek.com
- Facebook Nudges Page Owners To Post Native Video, Not YouTube, www.adweek.com
- Meerkat launches on Android before Twitter’s Periscope, www.theverge.com
- PopSugar Wants to Make Millennials Happy With New Original Video, www.adweek.com
- Taco Bell unrolls Periscope for Cinco de Mayo giveaway, www.mobilecommercedaily.com
- Updated MRAID Spec Could Be A Mobile Video Demand Driver, adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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