Marketing Day: June 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Mobile Apps Gap: For Every 10 Apps Built 7 Are iOS Flurry Analytics has released data, drawn from its logs, that illustrate mobile app developers’ continuing preference for Apple’s iOS […]

on June 7, 2012 at 5:00 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • The Mobile Apps Gap: For Every 10 Apps Built 7 Are iOS

    Flurry Analytics has released data, drawn from its logs, that illustrate mobile app developers’ continuing preference for Apple’s iOS over Android. Among other reasons, Apple’s iOS offers “efficiency” and a “homogenous device base” (iPhone, iPad). By contrast, Flurry observes that Android is highly fragmented and that the problem “appears to be increasing.” Indeed, there are […]

  • With 400 Million Tweets Per Day, Twitter Spending “Inordinate Resources” On Improving Content Discovery

    Twitter is devoting “an inordinate amount of resources and time” to improve content discovery for its users — a challenge that’s no doubt made more difficult by the service’s growing userbase and increased tweet activity. Twitter CEO Dick Costolo told a conference audience this week that Twitter is now seeing more than 400 million tweets […]

  • Bitly Gets Back To Its URL Shortening Roots

    In response to some very vocal feedback in the past week, Bitly has tweaked its new interface to make URL shortening faster, easier and more prominent. Many Bitly users were upset when the company relaunched its website last week and, in the process, shifted more toward a social experience than a URL shortening one. As […]

  • Google Fully Integrates AdMob App Inventory Into AdWords

    Google is finally and fully integrating AdMob‘s mobile app inventory into AdWords. The company says, “Starting today, over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.” Google says AdMob inventory […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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