Marketing Day: June 29, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ‘Want’ Button Plugin Discovered In Facebook SDK Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- ‘Want’ Button Plugin Discovered In Facebook SDK
Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep. The XFBML tagcan be found within the SDK but is not listed publicly. […]
- Marketing Biz: Psychic Search, Facebook Want Button & Smart Pricing
This week in marketing was all about transformation. LivingSocial and RockYou are transforming their business models. Google is trying to transform the way we search. And a slew of companies are trying to transform all the data we collect and turn it into information we can actually use. LivingSocial moves beyond daily deals, offers peek […]
- Google Analytics Goes Mobile – Launches App Analytics
The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics. In the new functionality […]
- You Like WHAT?!?! Social Success Tips For Smart Affiliate Marketers
Let’s imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to do what most people do these days — search Google for help with her marriage issues. She read article after article, read through forum threads and nodded in agreement as […]
- Google’s Chrome iOS App Top Free App In App Store
As expected, Google launched Chrome for iOS and it is now available for free download in the Apple App Store. The app currently has 3,615 ratings with an average rating of four and a half stars. Not only is it available and have that many positive ratings, it is the top free app in the […]
- Prompting Facebook Fans To Share Leads To 77% Higher Share Rate
The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you checked out the “Friends of Fans” metric for your Facebook Page? This one metric alone shows the huge potential in getting your fans to share more often — reaching this massive “Friends of […]
- Report: Twitter Now Generating The Majority Of Ad Revenue From Mobile
Twitter’s recently launched mobile ads have been more than just successful, they’ve been essential revenue drivers. The WSJ reported that “on most days” mobile Twitter ads now generate more than the web-based Twitter.com version. Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and Google+ […]
- Google’s Developer Dilemma: Open Up Google+ Or Hold On To ‘Something Special’?
Google’s reluctance to open up a full API was front and center Thursday afternoon as several members of the Google+ team hosted a “fireside chat” with developers at the 2012 Google I/O conference. The company has been, in the words of Google+ VP Bradley Horowitz, “tentative” in its approach to opening up a complete read-and-write […]
- Google Takes The Google+ Platform Mobile
Last week Facebook announced they were taking “likes” mobile – this week it’s Google’s turn. One year after launching Google+, the platform is opening up for a deeper mobile integration. The platform has been opened up for early developer preview and will allow for the following features: Sign In With Google+ Share Plugin Mobile +1′s Google+ History API […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice
- Newest Version Of AdWords Editor Released
- SMX Advanced Video: Google’s Matt Cutts On A Disavow-This-Link Tool
- Google Shopping: 7 Advanced Tips & Strategies For Merchants
- Search In Pics: Android Jelly Bean, Google Beach Party & Neon Fur Man
- Not All Bad Links Hurt You, Google Ignores Links Also
- Virtual Pageviews Or Event Tracking – Which Is Right For You?
- Don’t Like The AdWords Display Ads You’re Seeing? Now Users Can Mute Them
- Bing Launches Way to “Disavow” Links, But Why?
- Hitwise: Bing Has Chipped Away 5 Percent Of Google’s Search Share Over Past Year
Online Marketing News From Around The Web:
Analytics
- How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS, www.ppchero.com
- The Geek guide to Bounce Rate Optimization in Google Analytics, www.seotakeaways.com
Blogs & Blogging
- 5 Things People Absolutely Hate About Your Business Blog, www.shiftdigitalmedia.com
- 5 Ways to Transform Your Blog Into a Moneymaking Machine, www.openforum.com
- Tumblr Begins Selling Bloggers Service to Promote Their Posts, Bloomberg
Business Issues
- Twitter’s Mobile Ads Begin to Click, Wall Street Journal
- Does Google Have Any Social Skills at All?, Gizmodo
- Groupon Exposes Customer Emails In Google Results…Again, TechCrunch
- Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo, allthingsd.com
Conversion Optimization
Copywriting, Design & Usability
- 9 SEO copywriting questions every small business should ask, www.seocopywriting.com
Display & Contextual Advertising
- The Top 5 Retargeting Best Practices, www.ppcassociates.com
Email Marketing
- 33 New Email Marketing Resources You Shouldn’t Miss, unbounce.com
- Whip Your Email Program into Shape by the Holiday Season, www.returnpath.net
General Internet Marketing
- Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling, www.aimclearblog.com
Mobile Marketing
- Apps Proliferate, but How Do Users Engage?, www.emarketer.com
- Official Twitter app for Windows Phone finally gets Notifications in latest update, m.wpcentral.com
- Windows Phone 8 apps Coming to 180 Countries, thenextweb.com
Other Items
- Google TV will get subscription billing, support for movie and TV purchases in Google Play, www.engadget.com
- Adobe confirms it won’t support Flash on Android 4.1, stops new Flash installs from Google Play on August 15th, m.engadget.com
Search Marketing
- SEO: Understanding XML Sitemaps, www.practicalecommerce.com
- Templated Success: How To Make Your Life Easier With Excel, www.ppchero.com
- Undoing SEO Damage Caused by Global Reputation Management Disasters, searchenginewatch.com
Social Media
- 11 Dead Social Networks, www.buzzfeed.com
- Instagram Launches Sexy New "Photo Page", thenextweb.com
- Pinterest has overtaken Tumblr in the United States, royal.pingdom.com
- Choosing how you’re seen on YouTube, youtube-global.blogspot.com
- Facebook testing ‘Want’ button plugin, www.insidefacebook.com
- Why You Can’t Escape Social Media Marketing Any More, Read/Write Web
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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