Marketing Day: June 28, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Adds New Website Buttons & Badges On 2nd Birthday Google+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google+ Adds New Website Buttons & Badges On 2nd Birthday
Google+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a few tweaks to its photo features. There’s also a special birthday logo that’s showing up only on plus.google.com (which you can see at right). As far as the new stuff goes, there’s a new […]
- Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups
Starting Monday, Facebook will use a new review process to decide when it’s okay to show ads on Pages and Groups — a process that will expand the company’s list of Pages and Groups that are restricted from showing ads because of the content they offer. The new policy comes in response to recent complaints […]
- Yahoo Begins Testing New Consistent Top Bar Navigation Throughout Properties
Yahoo launched a new Yahoo News design this morning as part of their effort to modernize their look. Part of that is to build a consistent top bar navigation throughout all the Yahoo properties, which you can see on Yahoo’s home page and now news section. Techno-net discovered a test where Yahoo is testing that […]
- Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2
Programmatic display advertising continued to show huge growth year-over-year in Q2 , particularly among retail and travel advertisers. That’s according to the Q2 Digital Marketing Report issued this week by IgnitionOne. The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display advertising in the quarter year-over-year. […]
- Would Europe “Ban” Google Universal Search Results?
As Google’s critics and rivals in Europe become increasingly vocal and aggressive in their campaign against the company’s proposed antitrust settlement, the European Commission (EC) has some egg on its face. EU Competition Commissioner Joaquin Almunia negotiated the current settlement with Google over a period of months. The specific provisions, including the controversial “rival links” […]
- 5 Steps to Major League Optimization
Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many, all with a common goal, as well as acknowledgement that to reach the pinnacle of success, your team must navigate what amounts to a marathon and not a sprint. In this case, having […]
- Google Reader & The Coming FeedBurner Subscriber Count Apocalypse
Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here’s why, and also why we may begin to see replacements for Google Reader publish their own […]
- The New Yahoo News, Now With More Homepage
Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there’s more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it’s more consistent with the look of the new Yahoo homepage. And like the homepage it’s […]
- A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter
It’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use Topsy’s free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and […]
- FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting
When Facebook introduced its retargeting platform, Facebook Exchange (FBX), last year it was a nearly instant success, with partners raving about performance metrics. Then, earlier this year, Facebook opened up its News Feed to retargeting. We’ve seen early positive reports on News Feed retargeting, and now Ad Roll has released its latest data on FBX in the News […]
- Yelp Sues To Take Down Paid Review Mill
First brought to our attention by The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The site leads with Yelp but it promises to generate fake positive reviews for a range of local directories and social sites including Google +, Citysearch, InsiderPages, Local.com, SuperPages, Foursquare, Kudzu, YellowPages as […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Yahoo Rolls Out Search Alerts For Web Search, Images & Video
- New Review Extensions In Google AdWords: What You Need To Know
- Search In Pics: Matt Cutts Doing The Google Dance, Woz With Glass & Google Blimps
- Google News Adds Sports Scores & Weather To Homepage, Gives Business & Tech Sections Editors Picks
- Global Site Infrastructure Plan Essential For Effective SEO & Usability
- Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures
- Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks
- Measuring The Effect Of Semantic Markup On Your Search Traffic
- Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
Online Marketing News From Around The Web:
Blogs & Blogging
- Business Blogging Evergreen Content: Tips And Case Studies, tweakyourbiz.com
- Digg Reader Rollout (Update!), blog.digg.com
- Why killing Google Reader won’t kill RSS, www.dailydot.com
Business Issues
- Google Is Developing Android Game Console, Wall Street Journal
- Google’s $1.6 billion London HQ renderings hit the Web, CNET News
- Growing Our Team in La Vista, Nebraska, yahoo.tumblr.com
- Henry Rollins: Worried About the NSA? What About Google?, blogs.laweekly.com
- What is Jelly? Twitter co-founder’s mysterious new startup revealed, The Verge
- Yahoo Mail complements Dropbox integration with direct Flickr photo sharing, The Next Web
Content Marketing
- 7 Key Elements for Viral Content, www.jeffbullas.com
- The Future of Visual Content: 6 Predictions About Infographics, contentmarketinginstitute.com
- The Issues In Content Marketing Today: We Ask the Experts, www.koozai.com
- YouTube’s Subscription Reminder, Google Operating System
Conversion Optimization
- Stop Copying Your Competitors: They Don’t Know What They’re Doing Either, ConversionXL
- Top Landing Pages Tips Right from the Industry Experts, www.searchenginepeople.com
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
- Singulars, plurals, and new top level domain confusion, Domain Name Wire
General Internet Marketing
- Are You Losing Business With The Wrong Value Proposition?, blog.kissmetrics.com
Internet Marketing Industry
- A specialist in easy mobile app updating raises $5.5 million, Internet Retailer
- The Problem with Marketing is It’s Full of Marketers, Danny Brown
Other Items
- Google Glass porn app is back (but sans porn), CNET News
- Exclusive: Victor Oladipo’s NBA Draft through the lens of Google Glass, The Verge
- More News at Your Fingertips, googlenewsblog.blogspot.com
Social Media
- Case Study Shows Google+ Sign-Ins Are Working, Increased Snapette Sign-Ups By 16%, TechCrunch
- Google+ Turns Two: Why I’m Becoming A Convert, ReadWrite
- How to Create a Google Plus Page for Your Small Business, Small Business Trends
- Instagram Video Best Practices, Social Media Today
- Twitter use “the new normal” for journalists, www.thedrum.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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