Marketing Day: June 25, 2013
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if […]
Barry Schwartz on June 25, 2013 at 5:04 pm
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week
The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they are about to enter a site deemed unsafe due to suspected malware or phishing attempts. Google’s now sharing figures on how often it warns: currently almost 100 million times per week, along with other […] - Media Buying 101: Why You Need Your Own Ad Server
As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad networks. Granted, there is more legwork involved when compared to programmatic buying, and the CPM rates can be quite high — but this is offset by the ability to reserve large amounts […] - Is John Deere The Original Content Marketer?
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies […] - Global Twit-o-Graphic: A Visual Map Of Where (& How) People Use Twitter
So far, 2013 has been the year of expansion for Twitter, both from geographic extension and company acquisitions. Roughly 8% of the world’s population is now on Twitter, and Silicon Graphics International (SGI) along with the University of Illinois and social media vendor GNIP combined forces to map this Global Twitter usage. From this partnership, […] - Facebook Bug Last Week Exposed Email & Phone Numbers Of 6 Million Accounts
Late last week, a bug caused a bit of chaos for Facebook’s privacy team. A security bug was introduced into the Facebook environment that exposed user emails and phone numbers to a limited number of people. Six million users were exposed to the bug, and in most cases, this data was likely exposed to one […] - Webcast Wednesday: “E-mail+Social = Profitable Client Retention”
This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing. It’s been proven time and time again that it is cheaper for a company to keep a customer than bring on a new one. In […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
- Dive Deep! Attend A Marketing Workshop At SMX East in NYC. Register Now & Save!
- FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”
- Google Update Underway: But For Payday Or Panda?
- SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
- Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi
- The Problem With Identifying Problem Links
- The Lost Art Of Social Sharing Buttons
- Goodbye Enhanced Campaigns, Hello Bing Ads
Online Marketing News From Around The Web:
Analytics
- Google Analytics 101: Best Practices for eCommerce Websites, Vertical Measures
- Thought Google Analytics was all about SEO? Think again., distilled
Blogs & Blogging
- Build Credibility and Trust For Your Business With This Blogging Template, toprankblog.com
- New Google Groups now available to all with revamped management features, moderation tools, and mobile site, The Next Web
Content Marketing
- 26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy, Social Media Examiner
- Why You Can’t Overlook Video In Your Content Strategy, holisticsearch.co.uk
Conversion Optimization
- Importance of 404 Error Pages | Top 404 Designed Pages, Search Engine Journal
Copywriting, Design & Usability
- Do You Make These Three Unforgivable Mistakes on Your ABOUT page?, Firepole Marketing Blog
Display & Contextual Advertising
- Reminder to upgrade to v3 of the IMA Flash SDK, Google Ads Developer Blog
- Today’s Google Display Network, ppcchat.co
Domaining
E-Commerce
- Barnes & Noble Reports $118.6M Loss On Revenue Of $1.3B In Q4, Plans To Open Nook Brand To Tablet OEMs, TechCrunch
- French retailers keep adding to their e-commerce staffs, Internet Retailer
General Internet Marketing
- 6 Quick Metrics For Empowering The CMO, PPC Hero
Mobile/Local Marketing
- Gilt Groupe will offer mobile-only deals all summer long, Internet Retailer
- Google’s Local Carousel – Trapped in Google’s World?, blumenthals.com
- iPhone users engage far more in m-commerce than Android users, Internet Retailer
- Our most-requested feature – save time by checking in your friends., Foursquare Blog
Social Media
- Good advertisers do not Boost Posts!, fbppc.com
- 3 Quick Tips for LinkedIn PPC, Clix Marketing PPC Blog
- From The Team Behind Branch, Potluck Is A New Link-Sharing Service For The Internet’s “Lurkers” Who Don’t Tweet Or Blog, TechCrunch
- Instagram Video and the Death of Fantasy, New York Times
- Social Media Optimization with WordPress SEO, yoast.com
- Social Media: What’s it Good For?, ProBlogger
- Social Video – Top Micro Video Apps & Cinemagraphs, State of Search
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