Marketing Day: June 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool
  Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric […]
• Report: Facebook Creating Flipboard-Like News Aggregator
  According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a […]
• Google’s $1 Billion Waze Acquisition To See Antitrust Review
  It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the FTC’s attention. In addition, Waze becomes one fewer potential mapping challenger in […]
• Impression Score Among New AdSense Ad Review Center Features
  Along with interface updates, Google recently added three metrics to the AdSense ad Review Center. Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is […]
• What Do Google’s Smartphone Ranking Changes Mean For Marketers?
  For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize the experience of accessing content on a mobile device. I’ve heard everything, […]
• Will Hashtags Help Facebook In The Social TV War?
  I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking […]
• To Avoid Copyright Liability, Google News Goes Opt-In In Germany
  Earlier this year, a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there’s no “fair use” doctrine in Germany). It was championed by large magazine publishers and newspapers that believed they were being “disintermediated” by search engines and others that were commercially […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
• Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans
• Google Rolls Out AdWords Dynamic Retargeting For Retailers
• Google Takes Street View Images From The Tallest Building In The World At Dubai’s Burj Khalifa
• Google Celebrates 2013 Gay Pride Month With Rainbow Search Box For LGBT Searches
• Preview Google’s New Structured Data Dashboard Beta
• Google Drops Another Search Operator: Tilde For Synonyms
• How To Evaluate A Potential Website Acquisition
• Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search

Online Marketing News From Around The Web:

Analytics

• 5 Google Analytics features for Business Owners, Search Engine Journal
• Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools, Google Analytics Blog
• Google Analytics: How to Manage Same, CanuckSEO
• The Geek Guide to Understanding Funnels in Google Analytics, SEO Takeaways

Blogs & Blogging

• Should You Separate Your Personal and Business Social Media Life?, internetmarketingninjas.com

Business Issues

• Marissa Mayer Has Quietly Cut 1,000 Jobs At Yahoo, Business Insider

Content Marketing

• Better Content Marketing Strategy Through Persona Research, raventools.com
• Picture Perfect: Why You Should Be Using Images In Your Content, koozai.com
• Process, tips & tools for content marketing keyword research, Search Engine People

Display & Contextual Advertising

• Google AdSense Warning: Submit Updated Tax Information, Search Engine Roundtable

Email Marketing

• 5 Simple Ways to Increase Your Email Deliverability Rates, quicksprout.com

General Internet Marketing

• 8 New and Underappreciated Marketing Resources from Google, Moz

Mobile/Local Marketing

• App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle, blog.kissmetrics.com

Social Media

• Vine for Android updated with hashtags and Facebook sharing, still no front-camera support, The Verge
• Facebook Adds Like Button To Mobile Messages, A One-Touch “OK”, TechCrunch
• 2 Tweet or Not 2 Tweet: How Twitter Analytics Help You (and Hamlet), BruceClay.com
• Facebook Hashtags for Digital Marketers, stateofsearch.com
• LinkedIn Tips To Connect Better, Faster, Stronger, Renegade Search
• Scheduling Your Social Media Monitoring, Search Engine People
• Why you should show your product videos on Pinterest, Econsultancy