Marketing Day: June 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year
  While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets […]
• Search Remains First, Social Second For How People Find Websites
  Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in […]
• Internal “Google Mine” Google+ Product Sharing Tool Leaked
  Google+ currently has some of the strongest social sharing capabilities thanks to the robust Circles feature. this will now extend into sharing what users currently own, or would like to own. Some leaked data uncovered by Google Operating System found that Google may be working on a tool that allows users to easily control products […]
• Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action”
  The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi “payload” data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a “criminal office” and could result in […]
• This Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For Sainsbury’s & Breaking Bad
  Welcome to another edition of This Week On Vine. Big this week, Father’s Day, claymation to celebrate Vine’s five-month anniversary, Burberry’s menswear show in six seconds, the O Music Awards drumathon, Oreo Snack Hacks, Sainsbury’s strawberry surprise and Breaking Bad tries to break Vine. Father’s Day The week started off with Father’s Day, and PBS, […]
• Apple Now Shows iOS “Fragmentation” Just Like Android
  Android’s “fragmentation” used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android’s developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer […]
• 5 Top Tips For Marketing Your Mobile App Business
  With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy and your app can easily be lost. In order to bring out the potential in your app, you need to be answering the following questions: How do you make sure that your […]
• See What’s Been Censored From Facebook Pages With “Hidden Post Explorer” Tool
  Don’t like something posted to your Facebook wall? Feel free to hide it. However, it should be known that the censorship of the post is not inherently private. A new tool from ZoomSphere is now shining a light on what was previously hidden. The tool, Hidden Posts Explorer, allows users to search for a specific Facebook […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Experiments With Social Search By Adding New Bing Boards To Search Results
• Search In Pics: Google Internet Balloon At GooglePlex, Noogler Pinwheels & Penguin Candies
• Dashboard Series: Creating Combination Charts In Excel
• PLAs: Cannibals? Allies? Or Both?
• Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile
• 3 Principles Of Future-Focused, No-Surprise Link Building
• Google Makes Splash With Christoph Niemann Illustration To Mark Summer Solstice 2013
• Tempo “Calendar Assistant” Uses Search Like Google Now

Online Marketing News From Around The Web:

Analytics

• How Rasmussen College Uses Analytics To Better Understand Prospective Students, Google Analytics Blog

Blogs & Blogging

• 3 Ways to Get More Subscribers for Your Blog, ProBlogger
• AOL is launching a Google Reader replacement: ‘All your favorite websites, in one place’, The Next Web

Business Issues

• Betaworks: the startup factory behind ‘Dots’ and Digg keeps evolving, The Verge
• Twitter’s Nicole Wong joins White House as deputy chief technology officer, Washington Post

Ecommerce

• France to seek ban on Amazon bundled discounts, free delivery, Reuters

Social Media

• ‘Hell Is Other People’: An Anti-Social Network, TIME.com
• How To Get More Exposure For Your Videos On Facebook, Search Engine Journal
• Over A Year After New Content Policies, “Self-Harm Social Media” Still Thrives, techcrunch.com
• Top 10 Web Apps to Help You Manage Your Social Media Campaign, Search Engine Guide
• Why I will never click on your Instagram video, no matter how much you want me to, gigaom.com