Marketing Day: June 13, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New “Expanded Tweets” Help Make Twitter More Interactive Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains links to partner […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- New “Expanded Tweets” Help Make Twitter More Interactive
Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains links to partner websites the ability to pull images, preview content, play videos and more, directly from the Tweet: Another nice feature of Expanded Tweets is the mobile support. Users on the Twitter mobile client will see the Expanded […]
- Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls
Microsoft Advertising is rolling out what it calls a “Conversation Ad” for Skype — a 300×250 medium rectangle that sits in the Windows version of the client when a non-paying user is on a call. It’s the first new advertising format since the company bought Skype for $8.5 billion last year. “Right from the start, […]
- Dot.Bubble: ICANN Reveals New Top-level Internet Domain Applications
Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also hawked as a brilliant new way for brand marketers to further “own” the mental shelf-space of customers. What are they? In a nutshell, the […]
- Fighting Legal Threats With Humor & Charity: The Oatmeal Vs. FunnyJunk
What could be worse than a web site apparently using your content without permission? How about getting a legal threat from that same site demanding a $20,000 payment? Faced with this type of crazy situation, Matthew Inman, aka The Oatmeal, responded with the type of humor and out-of-the-box thinking he’s known for. He decided to raise money […]
- Filling the Sales Pipeline with Twitter
The very subject of this post makes me shudder: the idea that social media in general and Twitter in particular, should be used for lead generation is horrifying. At least it is if we use old-school sales approaches to new-school social media. At its best, social media is one of the greatest revolutions in communications […]
- Mobile In The Wild: A Look At Amazon Emails
Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big tappable buttons have entered the industry’s collective list of best practices. Skinny emails and @media are a far cry from standard, but it’s much easier to find an example in my inbox […]
- Facebook’s Official WordPress Plugin Simplifies Social Sharing
Looking to integrate Facebook into your WordPress site? Well, now no third party plugins are required as Facebook officially launched the “Facebook for WordPress plugin.” WordPress is the most popular publishing platform on the web to date, powering 16.6% of the web. The plugin allows publishers to socially publish all articles when pushing content live. In addition, […]
- UK Privacy Regulator Reopens “Wi-Spy” Investigation Because Of FCC Findings Of Intentional Conduct By Google
The UK Information Commissioner’s Office (ICO) was mulling whether to reopen the Google Street View “Wi-Spy” investigation. This was prompted by the US Federal Communications Commission report that found the collection of so-called consumer payload data by Google was intentional. The ICO investigation has now been reopened, accordingly. The original 2010 investigation was closed without […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches
- Google Wants Love & Amazon Seeking Joy In New Top Level Domain Names
- 6 Key Considerations For Preparing A B2B Mobile Strategy
- How To Sell Search Retargeting To The CMO
- Google Engineers On Wifi Data Collection: “Don’t Look At Me”
- Apple Maps Could Launch With More Business Listings Than Google
- Chuck Norris Stars In Google’s Latest Knowledge Graph Joke
- Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low
Online Marketing News From Around The Web:
Blogs & Blogging
- Whats New in WordPress 3.4, wp.smashingmagazine.com
- 7 Powerful Ways to Promote Your Blog Offline, www.problogger.net
- The new DISQUS 2012: Elevating the Discussion. Get it now!, blog.disqus.com
- WordPress 3.4 Released!, Weblog Tools Collection
Business Issues
- Apple’s Ping to End With a Thud in Next Release of iOS, allthingsd.com
- Constant Contact Buys SinglePlatform for $65 Million, blog.kelseygroup.com
- Why traditional media should be afraid of Twitter, GigaOM
Content Marketing
- Why Your Content Marketing Efforts Might Be Worthless, www.blueglass.com
Copywriting, Design & Usability
- A Primer on Responsive Design, uxmag.com
- Make Sure Your Site Looks Good on the New Retina MacBook Pro, www.webmonkey.com
- Make your website faster with PageSpeed Insights, googledevelopers.blogspot.com
Display & Contextual Advertising
- TV and Online Video Advertising Slow to Integrate, www.emarketer.com
Domaining
- High traffic Google typo oogle.com hit with UDRP, domainnamewire.com
- Why the new domain-name lottery is a train wreck, GigaOM
Email Marketing
- The Truth About Email Marketing, www.clickz.asia
General Internet Marketing
- 5 Ways to Enhance Your Ecommerce Product Descriptions, www.poweredbysearch.com
- 7 Ways to Make Your Small Business Stand Out Online, Small Business Trends
Internet Marketing Industry
- 21 SEO Leaders Share Their Best SEO Career Advice, www.seomoz.org
Mobile Marketing
- Developer gets iOS apps running on BlackBerry, for real (we asked for more evidence and got it), crackberry.com
Other Items
- Alfred Hitchcock, Your Brain, and DARPA, www.neurosciencemarketing.com
- An Important Announcement, blog.readability.com
Search Marketing
- 12 Free Google SEO Tools, www.practicalecommerce.com
- 6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery, www.searchenginejournal.com
- Google’s War On Small Business, schmitzmarketing.com
- Will SEO Exist in 2015?, www.techipedia.com
Social Media
- Ignoring Blog Comments & Other Nifty Social Media Tips from Delta, AIM Clear Blog
- 9 Surefire Facebook Marketing Tips, Heidi Cohen
- Best Practice Mythbusters #1: When Social Proof Doesn’t Work, www.getelastic.com
- Do You Have a Long-Term Social Media Marketing Plan?, blog.kissmetrics.com
- Facebook uses random sampling to determine app ratings and avoid manipulation, Inside Facebook
- To Thine Own Self Be True, www.twistimage.com
- Why I Love Google+, www.marketingprofs.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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