Marketing Day: July 9, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Airlines & Telecom Companies Are Best At Facebook Page Customer Service Companies in the telecom and airline industries are tops when it comes to providing customer service on Facebook. That’s the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Airlines & Telecom Companies Are Best At Facebook Page Customer Service
Companies in the telecom and airline industries are tops when it comes to providing customer service on Facebook. That’s the conclusion of a recent study by the social analytics company Social Bakers. At the company level, KLM Airlines, T-Mobile and Sony Mobile were the most active brands in responding to customers and prospects on Facebook. […]
- Infographic: What Do We Do Online?
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social networking. And more will be coming — only about 1/3 of the world is online. These stats and more were compiled into an infographic by the people at Customer Magnetism. Check it out, below: […]
- Not All Digital Ads Are Created Equal
Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In today’s digital world, there is one point that must not be overlooked: not all digital […]
- New Twitter iPhone App Enhancements Leaked
A major Twitter mobile leak occurred thanks to the updated history section on iOS 6 new App Store. 9to5mac discovered the updates that will help to make Twitter more interactive and “web-like.” The Twitter app has been a lighter version of the Twitter web experience, but the new updates look to increase interactivity, discovery and […]
- Yes Virginia, There Will Be An Amazon Kindle Smartphone
According to a Bloomberg report that first appeared last night Amazon is going to release a smartphone, probably this year. There are no details about its operating system but one assumes it would be a customized version of Android, like the Kindle Fire tablet. The Bloomberg story also says that the phone will be made by iPhone […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Wolfram|Alpha Puts 300 Hand-Drawn Query Icons On Its New Homepage
- Responsive Design Alone Is Not Mobile SEO
- Chicago Police Use Google To Arrest Fugitive
- 5 Tips To Fine Tune PPC Ad Copy
- Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads
Online Marketing News From Around The Web:
Affiliate Marketing
- Is It Worth Joining RevResponse?, Search Engine Journal
Analytics
- Where are web analysts focusing their efforts?, econsultancy.com
Blogs & Blogging
- 10 Blogging Mistakes that can Ruin your Campaign, mercstrategy.com
- Find the Right Blogging Answers By Asking the Right Questions, www.problogger.net
- How to Shave 20 Minutes Off Your Next Blog Post, blog.hubspot.com
- Why You Ought to Build an Online Brand Through Guest Blogging and Not Just Chase SEO Tricks, www.quicksprout.com
Business Issues
- That was Quick. Facebook Shuts Down Face.com APIs, thenextweb.com
- Groupon Crashes To A New Low…, Business Insider
- 500px Makes First Acquisition, Recommendation Software Startup Algo Anywhere, betakit.com
- Google Appears To Be Hiring Up To Bring Super-Fast Internet To A City Near You, www.businessinsider.com
- Here’s A Look INSIDE Pinterest’s New $9 Million San Francisco Office, www.businessinsider.com
- Kayak Prices Long-Delayed $100 Million IPO at $25 A Share, AllThingsD
- Twitter follows Facebook down the walled garden path, www.theverge.com
- When did Android no longer matter?, brianshall.com
Content Marketing
- 10 Tactics for Integrating Photographs into Content Marketing, www.contentmarketinginstitute.com
- The Power of Weak Ties, www.blueglass.com
Conversion Optimization
- Registration Forms: 3 steps to lead form optimization, www.marketingexperiments.com
Copywriting, Design & Usability
- The 11 “Secrets” of Prolific Content Creators, www.copyblogger.com
Display & Contextual Advertising
- Proving Display Can Perform Better than Search, blog.yieldbot.com
- Tumblr Ads: Learn About Paid Advertising Options on Tumblr, www.wordstream.com
- Why the bottom is dropping out of the online ad business, www.theglobeandmail.com
- Will User Control Stop Retargeting Overexposure?, www.getelastic.com
Domaining
- My Belated Annual July 4th Post. A confused Industry., www.ricksblog.com
- It’s Domaining 6.0 & It’s Is All About Branding, www.thedomains.com
Email Marketing
- 4 Easy Ways to Segment Your E-mail Marketing List, www.openforum.com
- Here Is Your Three Step Email Marketing Checklist – Get Your Emails Opened, next.inman.com
Local Marketing
- How To Spam Yelp, www.localseoguide.com
Mobile Marketing
- China’s smartphone market grows 164%, Apple’s iOS takes 17.3% share, www.appleinsider.com
- Investing in the Mobile Enterprise, www.briansolis.com
- More Than Five Percent of Free Mobile Apps Include Adware, AllThingsD
Other Items
- Puzzling outcomes in A/B testing, glinden.blogspot.com
Reputation Management
- More Evidence That Majority of Online Reviews are Positive, Small Business SEM
Search Marketing
- The Importance of Determining SERP Competition, www.seobook.com
- Modified Broad and Exact Match, www.ppchero.com
- 5 Ways To Avoid Wasting Money On Your Google Adwords, Social Media Today
- Is Your US AdWords Traffic Really Coming From the US?, www.ppcassociates.com
- Matt Cutts and Eric Talk About What Makes a Quality Site, www.stonetemple.com
Social Media
- 5 Ways Brands Use Pinterest To Authentically Connect, www.fastcompany.com
- Facebook Plays Key Part In How People Discover, Share News, allfacebook.com
- Facebook to reach one billion users next month, sociable.co
- Facebook’s App Center Goes International: Open To English-Speaking Countries; Translation Tool Added, TechCrunch
- Is your business using Pinterest effectively? How to measure success on the viral social media platform, www.socialbusinesstoday.net
- Jennifer Chong, Pinterest’s 2nd Most Popular User, On What Puts Pinners In A Tizzy, www.huffingtonpost.com
- Why Do Customers Use Social Networks for Customer Service? Because They Can…, networkingexchangeblog.att.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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