Marketing Day: July 8, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Rolls Out Updates For 7 Different Apps & Syncs Direct Messages Across All Devices Today Twitter announced they are rolling out updates for their Android, iPhone, iPad, Mac, twitter.com, mobile.twitter.com […]
Matt McGee on July 8, 2013 at 5:02 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Twitter Rolls Out Updates For 7 Different Apps & Syncs Direct Messages Across All Devices
Today Twitter announced they are rolling out updates for their Android, iPhone, iPad, Mac, twitter.com, mobile.twitter.com and TweetDeck apps. Among the updates for all seven platforms, direct messages will soon be synched across all devices, so that messages marked as read from one device will show up as read on other devices as well. This […] - Social Login Shares Saw Little Change In Q2, Janrain Says
After a couple quarters of gains, Google’s share of social logins across the web flattened in the second quarter of 2013. Similarly, Facebook’s share of social logins also flattened during Q2. But that’s a better sign for Facebook, because it had seen its share of social logins drop for two quarters in a row. According […] - Google, Amazon, Reddit & Others May Be Paying Adblock To Keep Showing Ads
Update: Reddit says it does not pay to whitelist its ads and that Adblock added Reddit to the acceptable ads list on its own. Reddit Systems Administrator, Jason Harvey (aka alienth) posted in a related thread, “We have not paid Adblock, nor have they even asked us to. Even if they had such an offering, we wouldn’t pay […] - Beware: As Mobile Grows, Desktop May Decline
I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over again: Time spent on desktops is still much greater than the dollars spent reaching the audience using them. This is the year of mobile. My reaction to this has been: Nod sagely, […] - SMX Social Media Marketing Registration Open – Best Rates Available Now
Do you live and breathe social media marketing? Everyday 24/7? Or manage a team that does? Join us for Marketing Land’s SMX Social Media Marketing, the only conference for social media marketing professionals that deliver cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to […] - Facebook Prods Admins To Keep Tabs On The Competition With New “Pages To Watch” Module
For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins are now seeing a new “Pages to Watch” module that shows competitive pages that they can watch. The functionality of this element looks to add pages to the specific watch section […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Two Local & Voice Search Improvements In Latest Google Glass Update
- AltaVista Officially Closes — What Will Pawnee Do!
- Register for SMX East Today! Save with Super Early Bird Rates
- Today’s Google Logo Marks The 66th Anniversary Of The Roswell UFO Incident With A Video Game
- The Definitive Guide To Technical Mobile SEO
- Facebook’s Graph Search Then & Now: What’s Changed
- Facebook’s Graph Search Expands To All US English Users
- Confessions Of A $100/Month SEO Client: Part II
Online Marketing News From Around The Web:
Affiliate Marketing
- Amazon introduces affiliate marketing programme in India; what it offers, techcircle.vccircle.com
- In Affiliate-Merchant Relationships Transparency Goes a Long Way, Affiliate Marketing Blog
Analytics
- Analyze web site performance in mobile phone and tablet searches with new Searchmetrics features, www.realwire.com
- Everything You Need To Know About Universal Analytics, Luna Metrics
- How To Segment Local Search In Google Analytics (with Free Dashboard!), localu.org
- Title: 10 Things To Track Using Google Analytics Custom Variables, Search Engine People
Blogs & Blogging
- How to Pick Photos for Blog Posts That Will Pop on Social Media, www.blogherald.com
- Reasons Blog Comments are Overrated, Social Media Today
- Why Bloggers Need Google Plus So Badly, Social Media Today
Business Issues
- Google building first campus from the ground up, Mercury News
- Microsoft Quietly Shuts Down MSN TV, Once Known as WebTV, AllThingsD
- The Architecture Twitter Uses to Deal with 150M Active Users, 300K QPS, a 22 MB/S Firehose, and Send Tweets in Under 5 Seconds, highscalability.com
- The Fancy Said to Get Funding From AmEx, Will Smith, Bloomberg
- Update: Xobni Price Paid by Yahoo Was $48 Million in Cash, All Things D
Content Marketing
- Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce, Get Elastic
- Content Marketing Tips To Keep Your Traffic and Customers Moving, Search Engine Journal
- How To Make Your YouTube Video Go Viral, www.internetmarketingninjas.com
Conversion Optimization
Copywriting, Design & Usability
- An Open Letter to Anyone Who Writes Headlines for a Living, Copyblogger
- Choosing A Responsive Image Solution, Smashing Magazine
- The Incredible Shrinking Big Idea: How does CX impact your agency in the age of omni-channel marketing?, uxmag.com
- UI Principles for Great Interaction Design, designmodo.com
- User Experience + Quality Assurance = Usability, www.uxmatters.com
Display & Contextual Advertising
- Behavioral Targeting 101: An Intro For Those Who Are New, thefuturebuzz.com
Domaining
- Demand Media withdraws .bar application, DomainIncite
Ecommerce
- 21 Absolutely Essential Ecommerce Tips, dailyseotip.com
- How to Make Your Online Store Social-Shopping Ready, KISS Metrics
- Will Google Glass be good for ecommerce?, eConsultancy
Email Marketing
- 5 Email Subject Line Strategies That Will Increase Your Open Rates, Unbounce
- An All-New MailChimp Mobile App, blog.mailchimp.com
- By Popular Demand: Scheduled Email Blasts, FeedBlitz
- How Warm is Your Welcome?, blog.returnpath.com
General Internet Marketing
- Bad Traffic: How to Get 9,229 Useless Visitors Every Month, www.blogtyrant.com
- Why “Useful” Beats “Amazing” Any Day of the Week in Marketing, The Sales Lion
Internet Marketing Industry
- 20 Lessons I Learned Leading A Growth/Marketing Team (Part 1), www.ericosiu.com
- Advice for a New CMO: 23 Marketing Leaders Share Candid Wisdom, www.marketersstudio.com
- Greg Sterling to Join SupportLocal’s Team of Advisors, blog.supportlocal.com
- Integrated vs Specialist: have agency models changed in 2013?, eConsultancy
- Meet the Agency Innovator: Lisa Barone of Overit, www.skyword.com
- Why I am Joining the Facebook Content Strategy Team, www.jonathoncolman.org
Mobile/Local Marketing
- Marketers Keep Up with Divergent Behavior on Smartphones and Tablets, eMarketer
- Seven Things Marketers Need to Know About iOS7, MarketingProfs
- Top Global Apps – June 2013, www.distimo.com
- Top iOS apps and games go free ahead of App Store’s fifth anniversary, www.theverge.com
Social Media
- Instagram for iOS gets landscape option to shoot photos and videos, Cinema support for front-facing cameras, The Next Web
- 10 of the Best Pinterest Boards to Teach You About Marketing, HubSpot
- 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest, www.komarketingassociates.com
- Examining Facebook’s hashtags, Inside Facebook
- In Spite of Instagram Video, Vine’s Still Climbing, Contently
- LinkedIn Endorsements: Lots Of Noise, No Signal, readwrite.com
- Reddit Serves Up a PR Crisis to Golden Corral, Mashable
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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