Marketing Day: July 5, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More Vine was all about fireworks and BBQs this week in celebration of American Independence Day […]
Matt McGee on July 5, 2013 at 4:03 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More
Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli. Happy 4th of July! #Vine #loop https://t.co/1UllbqpjVk — Lowe’s (@Lowes) July 3, 2013 VH1 celebrated the day more […] - Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization
LinkedIn’s focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn’s ten year trajectory from an online resume repository to a powerhouse hub for professional recruitment, lead generation, sales solutions, marketing tools and, yes, a full-fledged B2B content engine. It is now testing […] - Latent Consequences Of Conversion Rate Optimization
I took a call the other day from a prospect struggling to meet their goal CPA in paid search. Their problem was logically simple: CPA is 3x over what it needs to be. After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll […] - Twitter Users Now Get List Of Auto-Complete Hashtag Suggestions On The Web
While Twitter‘s Android and iOS apps already have an auto-complete function for trending hashtags, the social media site has brought the feature to the web, making it possible for users to find popular content more quickly, and, according to a report on TheNextWeb.com, to help, “…funnel the discussion around hot button topics in a more […] - UK’s ICO Watchdog Tells Google To Update Privacy Policy By September 20th Or Else
The NextWeb reports Google is on the hot seat again over its simplified privacy policy that went into effect March 1, 2012. The Information Commissioner’s Office in the UK has set a deadline of September 20, 2013 for Google to amend the policy to make it easier for consumers to understand how Google will use […] - Twitter Relaxes Display Requirements For Developers, While Prohibiting Automated Following
Twitter has released a number of new developer updates meant to “better clarify” guidelines for using Twitter’s API and other platform tools. Among the new updates, Twitter has relaxed its display requirements, while prohibiting automated following and bulk following tools. According to the announcement, developers must now disclose their privacy policies to users who are […] - How Advertisers Can Combat Mobile Fragmentation
Fragmentation has been a hot-button issue in tech circles for a while. As newer Android and iOS versions are released, they leave behind a trail of users with older operating systems who cannot or do not upgrade for various reasons. The problem of fragmentation is most prevalent with Android because each device manufacturer and/or carrier […] - 3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns
Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid search. With the end of migration scheduled for July 22, marketers are scrambling to figure out “what works” on the new campaign format. A key point of change in Enhanced Campaigns is the expanded use […] - The Google Glass Privacy Debate: What’s Real & What’s Overblown Hype
To hear some people tell it, Google Glass is leading us down a path toward a world where every citizen is a walking, hidden spy, surreptitiously recording videos and photos of everything — and everyone — we see. What’s more, they’re afraid that those videos and images are being posted on the Internet for all […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search In Pics: Xoogley Tesla, Google Lite Brite & Running Of The Non-Newtonian Fluids
- You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
- Webcast: Optimize Your Landing Experience for PPC
- Search Engines Keep The Lights Out On Fireworks Ads, Mostly
- Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
- Google July 4th Logo Answers The Question: When is Independence Day?
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate-Driven Customers Are 8 Percent More Valuable Than Average, Affiliate Marketing Blog
- Launching a New Affiliate Marketing Program, Part 3: Promotion, Practical E-Commerce
Analytics
- Brace Yourself for Analytics Everywhere, AllAnalytics
- Four Things You Aren’t Measuring That You Should Be, MarketingProfs
- Import Your Ad Cost Data into GA for Better ROI Analysis, www.adrianvender.com
Blogs & Blogging
Business Issues
- Microsoft drops Facebook and Flickr photo integration from Windows 8.1, recommends official apps, The Verge
- Claims Over Spam Texts Will Cost Google $6M, www.courthousenews.com
- Yahoo! Selected as Digital Partner for Emmy Awards, Yahoo Advertising Blog
- YouTube funding of UK original content channels in doubt, www.thedrum.com
Content Marketing
- Content Marketing: The Secret to Creating Awesome Content, Search Engine Journal
- Google and Feeds, Google Operating System
- 7 Steps to Create Content like a Rock-Star, www.iblogzone.com
- Content Curation for Inspiration: Tips for Marketers, Crazy Egg
- Feedly Focused On Inheriting RSS Crown, MediaPost
Conversion Optimization
- Conversion Tip: Proof That Strap Lines Matter, www.webdesignfromscratch.com
Copywriting, Design & Usability
- A Pro Designer Shares the Psychology of Font Choices [Infographic], Crazy Egg
- Building A Portable Design Toolkit, Smashing Magazine
- Creating User-friendly Websites Based On Visitor Psychology, www.instantshift.com
Display & Contextual Advertising
- This Student Project Could Kill Digital Ad Targeting, adage.com
- AdBlock Plus lets some advertisers pay to play, Salon
- Google AdSense Testing Favicons In Ads Again, Search Engine Roundtable
- The Getting Started Guide to LinkedIn Advertising, Unbounce
Domaining
Email Marketing
- Additional Details About Yahoo! Inactive Account Release, blog.returnpath.com
- Email Retargeting: Not Just For Websites & Display Networks, ConversionXL
- Retailers Get Festive for the Fourth, www.retailemailblog.com
General Internet Marketing
- This is what it looks like when Google shuts down a popular service and then links to your website, raaw.se
Internet Marketing Industry
- Incisive Media co-founders exit ahead of expected breakup or sale, www.themediabriefing.com
- Moz vs. Doz: Trademark issues at play in ‘tragic’ naming dispute, Geekwire
Mobile/Local Marketing
- At Google Glass ‘basecamp’ lucky newbies get specs, www.usatoday.com
- Glass Boutique app store, MP3 player, Lock-screen & more revealed, www.slashgear.com
Other Items
- Data protection enforcement in UK, France and Germany explained, www.out-law.com
- Pure for Flickr: A clean, minimalist iPhone client for your Yahoo-hosted photos, The Next Web
- YouTube’s Video Pages Will Load Faster, Google Operating System
Social Media
- Twitter brings trending hashtag auto-completion to the Web to drive more focused discussion, The Next Web
- Can online news survive without social traffic?, blog.similarweb.com
- Influential Brands in Social Media, Social Media Today
- Pages To Watch Module Encourages Facebook Page Admins To Track The Competition, All Facebook
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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