Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: July 5, 2013

Marketing Day: July 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More Vine was all about fireworks and BBQs this week in celebration of American Independence Day […]

Matt McGee on July 5, 2013 at 4:03 pm

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More
    Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli. Happy 4th of July! #Vine #loop https://t.co/1UllbqpjVk — Lowe’s (@Lowes) July 3, 2013 VH1 celebrated the day more […]
  • Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization
    LinkedIn’s focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn’s ten year trajectory from an online resume repository to a powerhouse hub for professional recruitment, lead generation, sales solutions, marketing tools and, yes, a full-fledged B2B content engine. It is now testing […]
  • Latent Consequences Of Conversion Rate Optimization
    I took a call the other day from a prospect struggling to meet their goal CPA in paid search. Their problem was logically simple: CPA is 3x over what it needs to be. After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll […]
  • Twitter Users Now Get List Of Auto-Complete Hashtag Suggestions On The Web
    While Twitter‘s Android and iOS apps already have an auto-complete function for trending hashtags, the social media site has brought the feature to the web, making it possible for users to find popular content more quickly, and, according to a report on TheNextWeb.com, to help, “…funnel the discussion around hot button topics in a more […]
  • UK’s ICO Watchdog Tells Google To Update Privacy Policy By September 20th Or Else
    The NextWeb reports Google is on the hot seat again over its simplified privacy policy that went into effect March 1, 2012. The Information Commissioner’s Office in the UK has set a deadline of September 20, 2013 for Google to amend the policy to make it easier for consumers to understand how Google will use […]
  • Twitter Relaxes Display Requirements For Developers, While Prohibiting Automated Following
    Twitter has released a number of new developer updates meant to “better clarify” guidelines for using Twitter’s API and other platform tools. Among the new updates, Twitter has relaxed its display requirements, while prohibiting automated following and bulk following tools. According to the announcement, developers must now disclose their privacy policies to users who are […]
  • How Advertisers Can Combat Mobile Fragmentation
    Fragmentation has been a hot-button issue in tech circles for a while. As newer Android and iOS versions are released, they leave behind a trail of users with older operating systems who cannot or do not upgrade for various reasons. The problem of fragmentation is most prevalent with Android because each device manufacturer and/or carrier […]
  • 3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns
    Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid search. With the end of migration scheduled for July 22, marketers are scrambling to figure out “what works” on the new campaign format. A key point of change in Enhanced Campaigns is the expanded use […]
  • The Google Glass Privacy Debate: What’s Real & What’s Overblown Hype
    To hear some people tell it, Google Glass is leading us down a path toward a world where every citizen is a walking, hidden spy, surreptitiously recording videos and photos of everything — and everyone — we see. What’s more, they’re afraid that those videos and images are being posted on the Internet for all […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • Search In Pics: Xoogley Tesla, Google Lite Brite & Running Of The Non-Newtonian Fluids
  • You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
  • Webcast: Optimize Your Landing Experience for PPC
  • Search Engines Keep The Lights Out On Fireworks Ads, Mostly
  • Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
  • Google July 4th Logo Answers The Question: When is Independence Day?

Online Marketing News From Around The Web:

Affiliate Marketing

  • Affiliate-Driven Customers Are 8 Percent More Valuable Than Average, Affiliate Marketing Blog
  • Launching a New Affiliate Marketing Program, Part 3: Promotion, Practical E-Commerce

Analytics

  • Brace Yourself for Analytics Everywhere, AllAnalytics
  • Four Things You Aren’t Measuring That You Should Be, MarketingProfs
  • Import Your Ad Cost Data into GA for Better ROI Analysis, www.adrianvender.com

Blogs & Blogging

  • How We Increased Organic Blog Traffic by 203.5% in Less Than 3 Months – And You Can Too, ProBlogger

Business Issues

  • Microsoft drops Facebook and Flickr photo integration from Windows 8.1, recommends official apps, The Verge
  • Claims Over Spam Texts Will Cost Google $6M, www.courthousenews.com
  • Yahoo! Selected as Digital Partner for Emmy Awards, Yahoo Advertising Blog
  • YouTube funding of UK original content channels in doubt, www.thedrum.com

Content Marketing

  • Content Marketing: The Secret to Creating Awesome Content, Search Engine Journal
  • Google and Feeds, Google Operating System
  • 7 Steps to Create Content like a Rock-Star, www.iblogzone.com
  • Content Curation for Inspiration: Tips for Marketers, Crazy Egg
  • Feedly Focused On Inheriting RSS Crown, MediaPost

Conversion Optimization

  • Conversion Tip: Proof That Strap Lines Matter, www.webdesignfromscratch.com

Copywriting, Design & Usability

  • A Pro Designer Shares the Psychology of Font Choices [Infographic], Crazy Egg
  • Building A Portable Design Toolkit, Smashing Magazine
  • Creating User-friendly Websites Based On Visitor Psychology, www.instantshift.com

Display & Contextual Advertising

  • This Student Project Could Kill Digital Ad Targeting, adage.com
  • AdBlock Plus lets some advertisers pay to play, Salon
  • Google AdSense Testing Favicons In Ads Again, Search Engine Roundtable
  • The Getting Started Guide to LinkedIn Advertising, Unbounce

Domaining

  • TM Nightmare: 977 .Com/.Net Google Domains Registered Last Month Only 8 By Google, The Domains

Email Marketing

  • Additional Details About Yahoo! Inactive Account Release, blog.returnpath.com
  • Email Retargeting: Not Just For Websites & Display Networks, ConversionXL
  • Retailers Get Festive for the Fourth, www.retailemailblog.com

General Internet Marketing

  • This is what it looks like when Google shuts down a popular service and then links to your website, raaw.se

Internet Marketing Industry

  • Incisive Media co-founders exit ahead of expected breakup or sale, www.themediabriefing.com
  • Moz vs. Doz: Trademark issues at play in ‘tragic’ naming dispute, Geekwire

Mobile/Local Marketing

  • At Google Glass ‘basecamp’ lucky newbies get specs, www.usatoday.com
  • Glass Boutique app store, MP3 player, Lock-screen & more revealed, www.slashgear.com

Other Items

  • Data protection enforcement in UK, France and Germany explained, www.out-law.com
  • Pure for Flickr: A clean, minimalist iPhone client for your Yahoo-hosted photos, The Next Web
  • YouTube’s Video Pages Will Load Faster, Google Operating System

Social Media

  • Twitter brings trending hashtag auto-completion to the Web to drive more focused discussion, The Next Web
  • Can online news survive without social traffic?, blog.similarweb.com
  • Influential Brands in Social Media, Social Media Today
  • Pages To Watch Module Encourages Facebook Page Admins To Track The Competition, All Facebook

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.