Marketing Day: July 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Omnicom & Publicis To Merge, Creating “A New Company For A New World” Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will […]

on July 29, 2013 at 5:02 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Omnicom & Publicis To Merge, Creating “A New Company For A New World”
    Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will be the world’s largest advertising group. Publicis chief executive Maurice Levy claimed, “This is a new company for a new world.” Levy went on to say that the newly merged Publicis Omnicom, “…will be able to face […]
  • 4 Ways To Create Successful Social Media Content
    When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as […]
  • 5 Reasons Why Your Business Shouldn’t Be On Social Media
    Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could […]
  • Deluxe Buys Vertical Response For $27 Million
    Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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General Internet Marketing

Mobile/Local Marketing

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Social Media

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.