Marketing Day: July 26, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it’s […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API
Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it’s now crossed the 80-million-user level. That user base has also shared nearly four billion photos, the company says. But those users will find a slightly less functional mobile app when they upgrade to the latest version. As […]
- Facebook Q2 Revenue Slightly Beats Expectations But With A Big Net Loss
Facebook’s Q2 revenues, just out, were highly anticipated with lots of critical speculation about the health of the company and its outlook. However Facebook has slightly beaten analyst consensus estimates, delivering top-line revenues of $1.184 billion vs. $895 million last year. Yet the company also had a net loss of $743 million for the quarter. […]
- Yelp Rolls Out Improved iPhone App, Other Mobile Changes
In recognition that Yelp’s traffic is increasingly mobile, the company is paying more and more attention to its mobile assets. Yelp is now rolling out an iPhone update that overhauls the business listing page. It offers a cleaner, more user-friendly experience. Below are “before” and “after” screenshots. The new profile page (second below) offers a […]
- On Eve Of Olympics, Twitter Goes Down
For the second time in about a month, Twitter is currently experiencing a prolonged outage. As best we can tell, the outage began around 11:30 am ET. Twitter posted earlier that its “engineers are currently working to resolve the issue,” but offered no details about what has caused the problem. Many Twitter URLs are showing […]
- IAB UK Study: Interactivity Key With Tablet Ads
Consumers respond better to tablet ads that are interactive, but, so far, marketers are letting them down. That’s the conclusion of a new study released by the Internet Advertising Bureau UK, and conducted by Ipsos in partnership with Renault and their agency, Publicis. “There is a clear expectation from consumers for tablet advertising to match […]
- Caterina Fake Startup Pinwheel Forced To Change Name After Lawsuit
Flickr co-founder Caterina Fake’s new location-based startup Pinwheel, which is still in private beta, is probably going to be forced to change its name. TechCrunch reported yesterday that a court in New York granted the similarly sounding Pinweel, a mobile photo-sharing site, a preliminary injunction. The central claim was trademark infringement. The main idea here […]
- The Three Most Underrated Internet Marketing Strategies Of 2012
In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying. But some of the most effective methods are relatively unsung. They just chug along and deliver results. Email Marketing Email is the most underappreciated marketing channel. Everyone […]
- The “Real Estate” of Mobile Targeting: Location. Location. Lat-Long.
The power of mobile lies in our ability to utilize the deep location-targeting technology available to focus advertising campaigns in a way no other medium has achieved before. There are a variety of location-based data signals available to the mobile industry which have shaped a diverse landscape of products and services. As in real estate, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Now Allows You To Write Your Search Queries
- Take our Search Engine Land survey: 2 questions, 4 winners
- SEO Baggage: From Account Managers To SEO Account Janitors
- A Beyond Average Look At Search Ad Position
- SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!
- “Actively Discussed On Google+” Now Showing In Google Search Results
- Google Calculator Gets A Major Upgrade
- 10 Common Mistakes In B2B Paid Search
Online Marketing News From Around The Web:
Analytics
- 5 Google Analytics reports you should check to verify your numbers tell the truth!, andrescholten.net
- How to see which companies visited your site with Google Analytics, www.elevatelocal.co.uk
Blogs & Blogging
- 5 Ways To Build A Better Business Through Blogging, Small Business Trends
- How I Started Making $5,000 a Month With My Travel Blog [Case Study], www.problogger.net
- How to Tell Stories on Your Blog, bestbloggingtipsonline.com
- State of the Blogging World in 2012, www.blogworld.com
- What You Should Know About WordPress SEO, www.developerdrive.com
Business Issues
- Google’s playbook won’t work at Yahoo, tech.fortune.cnn.com
- Twitter shouldn’t become an advertising platform — it already is one, Slate
- Zynga Misses, Slashes Outlook as Shares Plunge, New York Times
- Former Apple employees working on Facebook’s faster iPhone app, launching within a ‘couple of months’, overhaul next year, 9to5mac.com
- Google Gets Into The Cable TV Business, For Real, allthingsd.com
- Inside The Social Network: Facebook Staffer No. 51 Cashes Out, Tells All, Forbes
- Kevin Rose reflects on Digg, the dangers of outside investors, and his legacy, GigaOM
- Meet the Man Engineering Facebook’s Revenues, Wired
- Thomson Reuters to Acquire MarkMonitor, www.markmonitor.com
Content Marketing
- The (New) ABC’s of Content Marketing, bestbloggingtipsonline.com
- Why Content Quality Matters: The 7 Hallmarks of Compelling Content, www.contentmarketinginstitute.com
Conversion Optimization
- 10 checkout process pitfalls to avoid, econsultancy.com
Copywriting, Design & Usability
- 20 Creative Combinations of Header + Footer In Web Design, www.hongkiat.com
- Responsive Web Design Tips, www.multyshades.com
Domaining
- Google loses dispute with oogle.com owner, domainnamewire.com
Email Marketing
- Database Growth: Where Are My Customers?, www.silverpop.com
- How To Catapult Your Email Campaign Optimization To The Next Level, KISS Metrics
General Internet Marketing
- Facebook Ads or Google AdWords: Which One’s for You?, www.problogger.net
- Car Shoppers Head to Review Sites for Research, www.emarketer.com
Other Items
- Google shows off Creator Space in London, hopes to foster more professional YouTube videos, m.engadget.com
- Google to offer KC ultra-fast Internet for $70/mo., Google
Reputation Management
- Online-Reputation Services Promise to Erase Negative Feedback, but Tactics Are Questioned, Wall Street Journal
- The Lifetime Cost of a Detractor is Greater Than the Lifetime Value of Customer, www.trackur.com
Search Marketing
- 5 Ways to Stand Out in Google Search, www.inc.com
- How to Properly Optimize Image or Video Sites, www.searchenginejournal.com
- Technical SEO: The ABCs of 404 errors, raventools.com
- The 6 Month Link Building Plan for an Established Website, www.seomoz.org
Social Media
- Facebook: James Holmes Tribute Pages Don’t Violate Terms Of Service, allfacebook.com
- Exclusive: Pinterest to lift ban on commercial pinning, www.dailydot.com
- How not to engage in social media: A personal story, www.barrettrossie.com
- How Pinterest Is Fighting Against The ‘Thinspiration’ Movement, www.businessinsider.com
- Introducing the Recommendations Bar, developers.facebook.com
- McKinsey Says Social Media Could Add $1.3 Trillion to the Economy, New York Times
- Social TV Is All About the Big Game, www.emarketer.com
- Using Pinterest To Rock Out Your Brand, pushfire.com
- Why I Just Unfollowed Everyone On Twitter, Wired
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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