Marketing Day: July 19, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42% Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%
Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 […]
- Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%
Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by “improvement in search.” Revenue for the online service division grew 8% […]
- Twitter’s Promoted Tweets Become A Pure Ad Product
Twitter has announced a pretty substantial change to its Promoted Tweets ad product — it seems subtle, but it fundamentally changes what a Twitter ad is. In a nutshell, Twitter advertisers no longer have to publish a standard tweet that’s visible to all followers before it becomes a Promoted Tweet. They can now specifically create […]
- Designing A Facebook Campaign To Meet Your Marketing Goals
In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad selection. In contrast to some forms of digital marketing, which offer almost no variety or evolve very slowly, Facebook is constantly updating their inventory of ads to provide even […]
- Google+ New Management APIs Opening To ‘Hundreds More’ Third Parties
Late last year Google launched third party page management tools for Google+. The initial page management APIs were only opened to a select group of companies. The new set of APIs has been previewed by current developers (including HootSuite, Buddy Media, Involver, Vitrue, and Context Optional) and received positive feedback. Googler Eduardo Thuler announced that in the […]
- Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says
June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore’s June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The Pillars Of Strategic SEO & A Primer On Website Design
- Singular vs. Plural: What Search Queries Can Tell You About Your Customers
- As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?
Online Marketing News From Around The Web:
Affiliate Marketing
- Documents: Amazon risking little in Texas sales tax deal, www.statesman.com
- Retailmenot.com Targeted For Cookie-stuffing, ipensatori.com
Analytics
- How to track multiple links from page A to B in Google Analytics, andrescholten.net
- Time on Site and Bounce Rate: Fixing Google Analytics’ Flaws, blog.iceable.com
Blogs & Blogging
- Controversy over negative book-blogging turns nasty — and pricey, www.dailydot.com
Business Issues
- Sen. Al Franken Grills Facebook and the FBI Over Their Use Of Facial Recognition Technology, Forbes
- "Big, Big Bucks": Yahoo Set to Release What It Paid Marissa Mayer, allthingsd.com
- An Open Letter to Marissa Mayer, CEO Yahoo Inc., thomashawk.com
- Microsoft completes $1.2B acquisition of Yammer, VentureBeat
- Twitter raises stakes in ‘who owns your tweets’ fight, GigaOM
Content Marketing
- How to Make Sure Your Content Marketing Does the Job, www.problogger.net
- How to Make Social Media Infographics That Get Noticed, Convince and Convert
- How to Use the Crowd to Drive a Content Marketing Campaign, contently.com
- Key Steps for Creating Truly Effective Infographics, www.contentmarketinginstitute.com
- On cycling, near-death experiences and content, www.portent.com
- Top 100 Companies Increase YouTube Usage by Nearly Forty Percent, Marketing Pilgrim
Conversion Optimization
- 14 Real-Life Examples of CTA Copy YOU Should Copy, blog.hubspot.com
- The Unsexy Side of Website Optimization, monetate.com
Copywriting, Design & Usability
- 17 Great Wireframing Tools for Web Designers, www.fuelyourcreativity.com
- Getting Started with Responsive Web Design, www.practicalecommerce.com
- Hidden in plain sight? The ‘Banner Blindness’ effect on homepage banners, www.optimalusability.com
- I Went to Camp at Google+ (And All I Got Was This Animated GIF), Wired
- The Personality Layer, uxdesign.smashingmagazine.com
Display & Contextual Advertising
- Can Display Get Emotional?, MediaPost
- Where Display Fits, MediaPost
- Facebook Promoted Posts vs Sponsored Stories, SEOmoz
Domaining
- DOMAINfest Global 2013: Yep, it’s still happening, domainnamewire.com
Internet Marketing Industry
- 15 Things I Wish I’d Known Before Starting My First Company, www.quicksprout.com
- What Are Marketers Spending on Social Media?, www.emarketer.com
Local Marketing
- Google+ Local vs. Map Maker. Is Your Business Eligible?, www.ngsmarketing.com
Other Items
Reputation Management
- 5 Reputation Management Fails: Mistakes You Can’t Afford to Make, Search Engine People
Search Marketing
- Common PPC Blunders- Interview, PPC Hero
- Curious case of small business and SEO, www.seobook.com
- Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages, www.portent.com
- Writing for Search Engines, searchenginewatch.com
Social Media
- Facebook testing new Pinterest-inspired design for app stories in News Feed, Inside Facebook
- Four Pinterest Contests to Try for Your Business, Social Media Today
- How to grow your LinkedIn group (and keep them coming back for more!), www.seocopywriting.com
- How Twitter Dominates Brand Conversations, www.digiday.com
- Three Reasons You Shouldn’t Buy Fans and Followers, Social Media Today
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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