Marketing Day: July 18, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome Again The Internet is speaking, and it wants new Yahoo CEO Marissa Mayer to save and fix Flickr. The screenshot above […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome Again
The Internet is speaking, and it wants new Yahoo CEO Marissa Mayer to save and fix Flickr. The screenshot above is the entirety of DearMarissaMayer.com, a website that launched in the hours after Mayer was named Yahoo’s new CEO on Monday. It asks Mayer to “please make Flickr awesome again,” and is signed, “Love, the […]
- Poll Results: 78 Percent Like Mayer’s Move To Yahoo
It’s a small sample size, but the numbers are still impressive: Almost 78 percent of respondents say Yahoo’s hiring of Marissa Mayer as CEO is a good move, and only two percent feel it’s a bad move. Those are the results of the poll that we ran Monday on Marketing Land in the hours immediately […]
- Foursquare Intros “Local Updates” And Revamps Merchant Interface
Ever since local/mobile firm Foursquare released the latest version of its consumer application a couple of months ago, the company has been promising a revamp on the merchant side. There have also been rumblings of a new product to allow advertisers to promote their specials more aggressively throughout the app. Well, that’s all now coming […]
- “The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot
Our sister site, Digital Marketing Depot, will host a webcast on the future of SEO — Tuesday, July 24. Featuring David Harry, Terry Van Horne and Shaun Siller as speakers, “The Future of SEO After Panda and Penguin” will cover how to differentiate the various algorithm changes; tips on how to adjust your website and […]
- New Google Analytics Interface Becomes Standard
There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, […]
- Tracking Offline Email Conversions
Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally thought of as only driving ecommerce orders. It is often thought of in the same vein as something like search engine marketing, which directly drives traffic and conversions exclusively online in much the same way […]
- Washington State Partners With Facebook To Help Register Voters
If you live in Washington state a new way to register to vote will soon by available. A Facebook app will reside on the Secretary of state’s page that will exist directly within Facebook. The AP reports that the app will be the results of collective efforts of Facebook, Microsoft and the state. Washington will be […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Foursquare Tips Now Integrated Into Bing’s Social Sidebar
- How To Gracefully Retire A Brand Name
- 12 Navigation Ideas To Give Your Website ‘Story’ A Happy Ending
- “The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot
- Google Now Shows You Your Most Recent Links
- Google Panda Hits Japanese & Korean Languages
- Official: Google “Share” Experiment Sends Pages From Search To Google+
- Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches
Online Marketing News From Around The Web:
Analytics
- Analytics Questions & Answers: Volume 2, Analytics Talk
- How To Use Social Reports in Google Analytics To Analyze Specific Blog Posts or Content [Tutorial], www.hmtweb.com
- Quick Tip: How to Export More Rows from Google Analytics, www.thesearchagents.com
Blogs & Blogging
- Why Your Blog Should Talk About the Competition…a Lot, www.thesaleslion.com
- 4 Blog Policies You Need Before You Start, Small Business Trends
- How to Engage New Visitors on Your Blog, blog.shareaholic.com
- More Widgets For Your Blog, en.blog.wordpress.com
Business Issues
- Apple Must Publish Notice Samsung Didn’t Copy IPad in U.K., Bloomberg
- Apple Wins another Major iPhone & iOS Interface Patent, www.patentlyapple.com
- Google Quietly Acq-hires Part Of Design Firm Cuban Council For Google+, TechCrunch
- Quora Is Moving Out Of Palo Alto To… Beautiful Mountain View, California!, TechCrunch
- Unsolicited advice for Marissa Mayer, sriramk.com
Content Marketing
- 5 Critical Content Marketing Tactics to Consider Now, blog.junta42.com
- Six Characteristics of Highly Persuasive Stories, www.neurosciencemarketing.com
Conversion Optimization
- 10 Important Conversion Optimization Tips That Make Your Site [email protected]$$, www.searchenginejournal.com
- How’s your landing page ratio?, www.ioninteractive.com
- On Conversions, Testing and the Science Behind the Buy: A Chat with Tim Ash, BruceClay.com
Copywriting, Design & Usability
- The Science of Great Site Navigation: Card Sorting + Tree Testing, www.measuringusability.com
Domaining
- Go Daddy makes its first “business” acquisition, domainnamewire.com
Email Marketing
- 10 email marketing commandments, www.imediaconnection.com
- 4 Ways to Improve Email Deliverability, www.practicalecommerce.com
- How to Optimize Overall Deliverability, www.responsys.com
- What’s Hot in Email Marketing: Symbol in Subject Lines, www.returnpath.net
General Internet Marketing
- Facilitating Interactions is Good for Business, www.chrisbrogan.com
Internet Marketing Industry
- Social Media Usage Plateaus Among Marketers, www.emarketer.com
Local Marketing
- The future of local is real time and mobile, VentureBeat
- Follow-up Study: The Best Citation Sources by Category, www.davidmihm.com
- Problems WIth Google+ Local Harm Small Businesses, MediaPost
Other Items
- Media manipulator Ryan Holiday finally comes clean, www.dailydot.com
Search Marketing
- Google: How Pay-per-Click Ads Are Taking Over Search, www.inc.com
Social Media
- 10 Social Media Personas – Understanding Personality & Communication, www.jeffbullas.com
- 4 Clever Ways To Grow Your Pinterest Followers, growmap.com
- 7 Super Useful Infographics About Google+ and a Lesson From Each, unbounce.com
- Buying Friends, Followers And Likes, www.twistimage.com
- Developers Turn to Facebook to Promote Apps, www.emarketer.com
- How To Measure Online Sentiment – A Definitive Guide, brandsavant.com
- Let’s Talk: The Power of Twitter Chats, www.socialmediadelivered.com
- The State of Social Media in 2012: An Interview With The Speakers of #MozCon, SEOmoz
- Twitter, Reddit and the newsroom of the future, GigaOM
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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