Marketing Day: July 17, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include […]
Matt McGee on July 17, 2013 at 5:07 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters
According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include a collection of developed parcels on the 1000 block of East Meadow Circle and a small area of undeveloped space on Fabian Way. While a Google spokesperson confirmed the real estate purchase to the Mercury News, the search […] - Europe Calls For More Concessions From Google, Survey Says “Rival Links” Not Enough
European Union Competition Commissioner Joaquín Almunia held a news conference this morning during which he said Google will need to offer further concessions to avoid antitrust fines. According to the NY Times, Almunia said that Google needs to “improve” its current proposal: “I concluded that the proposals that Google sent to us months ago are not […] - Infographic: What People Put Into Their Email Signatures
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts. […] - NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that seemingly causes anything to magically resist water. The product’s five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 […] - 5 Email A/B Split Test Ideas You Haven’t Tried
You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the […] - The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions exist today? And what does a future world look like if big data really is everywhere? I am on somewhat of a personal mission to provide a simple way for […] - Twitter’s “Let’s Get Started” Box Blocked Some Users From Web-based Tweeting
As the LA Times has also reported, a random group of Twitter users are unable to send out tweets from the Web because they’re getting a “Let’s get started” content box in the spot where they’d normally be able to write and send a tweet. And these folks are none too pleased about the change, […] - Yahoo Reports Mixed Q2 Results, Display Down But Search Up
Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was $1.135 million, which is down 7 percent vs. last year. Revenue ex-TAC was $1.071 million. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
- Bing Autosuggest Adds Brands, Movies, Albums, Places, Software, Teams, Animals & More
- Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”
- Google Delays Second Campus Construction, Buys More Space Near GooglePlex
- Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage
- New Google Maps App For iOS Includes Dedicated iPad Experience
- New Google Maps Now Open To All, No Invite Needed
Online Marketing News From Around The Web:
Affiliate Marketing
- The Second Coming of Affiliate Marketing, Copyblogger
Analytics
- Google Analytics: How to Avoid Data-wandering, Practical Ecommerce
- How to Set Up New Facebook Reports, searchenginewatch.com
- Tag Management Becomes a Key Component of Big Data Strategy, eMarketer
- Using Page Value in Google Analytics to measure the ROI of content marketing, www.branded3.com
Blogs & Blogging
- 5 Data Insights into the Headlines Readers Click, moz.com
- Ask the Pit Crew: I Have a Blog for My Business, But What Should I Be Writing About?, www.polepositionmarketing.com
- The Fortune 500 Embrace Blogging, www.hadeninteractive.com
Business Issues
- LivingSocial closes its New York office space and terminates its local events division, thenextweb.com
- Path Is Raising $50M At A $500M Valuation, Still Looking For A Lead Investor, TechCrunch
- comScore Releases June 2013 U.S. Online Video Rankings, comScore
- Google buys nearly 15 acres in Palo Alto, Mercury News
- Google expands, relocates Washington offices, Washington Post
- How Yahoo CEO Marissa Mayer Plans to Tackle Video, Wall Street Journal
- In early days, Facebook reportedly played fast and loose with privacy, CNET
- Tumblr Is Pushing Porn Into an Internet Sex Ghetto, valleywag.gawker.com
- Tumblr updates its iOS app with ‘very important’ security fix, asks users to change passwords, The Next Web
- Why Yahoo Wants You to Know More About PRISM Data-Gate, Ad Age
- Yahoo’s Business Declines As Users Shift to Mobile, Ad Age
Content Marketing
- 50 Great Content Ideas + Examples – part 1, www.seoptimise.com
- Creamsicles, Catfish & Kindness: Content Marketing Ideas For August, Cypress North
- YouTube Tests Center-Aligned Layout, Google Operating System
Conversion Optimization
- Why Use Conversion Optimization to Increase Leads, www.searchenginepeople.com
Copywriting, Design & Usability
- The Psychology of Color in Marketing and Branding, www.helpscout.net
Display & Contextual Advertising
- 5 reasons why native advertising has a bright future, VentureBeat
Domaining
- Dot-Amazon suffers a setback at ICANN, Internet Retailer
Email Marketing
- 5 Great Ideas to Boost Your List Engagement: Email Marketing, Search Engine Journal
- 7 Overlooked but Critically Important Details of Profitable Email Marketing, KISS Metrics
Mobile/Local Marketing
- 6,000 mobile developers: Android most popular, iOS most profitable, Windows Phone most ‘next’, VentureBeat
- Google Glass security vulnerability ‘uncovered by researchers’, Telegraph
Other Items
- Google tests encryption to protect users’ Drive files against government demands, CNET
- The NSA Admits It Analyzes More People’s Data Than Previously Revealed, www.theatlanticwire.com
Reputation Management
- Ask an Expert: How to handle online reviews, www.usatoday.com
Social Media
- Music streaming site Turntable.fm launches premium memberships and a stripped-down mini player, The Next Web
- 12 traits of successful social media managers, www.ragan.com
- 5 kinds of Facebook posts that drive 186% monthly sales growth, Inside Facebook
- Are Your Owning or Renting Your Social Media Presences?, Mack Collier
- Do the top 20 US retailers care about Google+?, eConsultancy
- Getting people to tweet your content is easier than you think, Social Fresh
- How To Use Twitter Data for Really Targeted Outreach, moz.com
- Social media crisis management: Be sincere, and verify, Portent
- Twitter Shares 4 #BestPractices for Brands, blog.360i.com
- Vatican offers shorter stay in purgatory to Pope’s Twitter followers, www.dailydot.com
- Vine vs. Instagram: Tips for Marketing Success with Short-Form Video, Search Engine People
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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