Marketing Day: July 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Simpler LinkedIn Homepage Rolling Out To The Masses

  The world’s most popular professional social network is getting a fresh new look. Say goodbye to the abundance of white-space, large profile pictures and small post graphics. The new LinkedIn helps to make the content shared the focal point with a much cleaner, modern look. The design will utilize more greys and blacks (similar to the […]

• Senate Hearing To Examine Facebook’s Facial Recognition

  Facebook’s use of facial recognition technology will be discussed during a Senate hearing on Wednesday. According to The Hill, Facebook will send Rob Sherman, its Washington DC-based Manager of Privacy and Public Policy to meet with a sub-panel of the Senate Judiciary Committee. Senator Al Franken called for the hearing. Sen. Al Franken (D-Minn.), chairman […]

• The Google Nexus 7 Tablet: Perfect For When The iPad Is Too Much

  Finally, there’s an Android tablet I like: the Nexus 7. More important, Google’s produced a device that’s a solid alternative to the iPad. If you can’t afford an iPad, don’t like the size of an iPad or for some reason just don’t want an iPad, the Nexus 7 may be the tablet — or should […]

• What We Can All Learn From The Slow Demise Of Flickr And Last.fm

  Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business into the hottest photo sharing platform in the world. With growth of over 400% in its first twelve months it was snapped up by one of the giants of the web for a […]

• Leveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting Campaigns

  Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying platforms such as Demand Side Platforms (DSP). The forces behind this growth are well documented: Impression level price transparency Ability to “cherry pick” desired impressions with granular focus Hands-on control of campaign data […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
• Best Rates for SMX East Expiring – Register Today!
• Switchboard Tags: Like Canonical Tags, But For Mobile SEO
• Want To Speak @ SMX East? Here’s How
• Invisible Businesses In Google’s Local Search – The Problem No One Sees
• Best Rates for SMX East Expiring – Register Today!
• Infographic: Describing Your Content Better With Google Rich Snippets
• How To Leverage Brand PR To Drive SEO & Social Media
• How Best Practices Differ In Small & Large Accounts

Online Marketing News From Around The Web:

Affiliate Marketing

• Driving Sales through Engagement with Danny Iny #AFFCHAT Transcript, www.affiliatesummit.com
• PMA partners with Performance Marketing Insights, www.affiliates4u.com

Analytics

• Analytics itself must be adaptive, www.zdnet.com
• Two New Metrics For Assessing User Engagement on Social Media Found, www.simplyzesty.com

Blogs & Blogging

• Large collection of default spam-comments from a slimy SEO tool, boingboing.net
• Think twice before you jump on the guest blogging bandwagon, www.blindfiveyearold.com
• An In-Depth Look at The Science of Blog Timing, blog.kissmetrics.com
• Disclose This: How the FTC Has Left Bloggers and Publishers Dazed and Confused, www.blogworld.com
• How to Pitch This Blog, dannybrown.me

Business Issues

• Apple May Meet Tablet Competition With a Smaller iPad, New York Times
• Clueless: Advertisers Looking For Answers In Yahoo’s Q2 Earnings, MediaPost
• Maybe It’s Not Such A Great Idea To Give Founders Like Kevin Rose Millions Before They Do Anything, www.businessinsider.com

Content Marketing

• Content: Fuel for the Marketing Automation Engine, www.marketingprofs.com
• How to Create Shareable Content [WordCamp], blog.shareaholic.com
• Is Your Web Content Boring?, www.hadeninteractive.com

Copywriting, Design & Usability

• 3 Often Overlooked Checkout Usability Guidelines, www.getelastic.com
• Easy things to improve your cart abandonment rate, www.shoemoney.com

Display & Contextual Advertising

• Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better, Search Engine Watch

Domaining

• GoDaddy, the Web Hosting Provider, Seeks to Upgrade Its Image, New York Times

Email Marketing

• Exploring the Effectiveness of Email Acquisition Tactics, www.clickz.com

General Internet Marketing

• Is your brand burning bridges?, www.seocopywriting.com

Internet Marketing Industry

• Dream Systems Media has become Avalaunch Media, avalaunchmedia.com
• Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job, searchenginewatch.com
• Top 5 Mobile Apps for Online Marketers, www.jeffbullas.com
• Want a Job in Online Marketing? Here Are 10 Must-Do Steps, www.ppcassociates.com

Local Marketing

• Anatomy of an Optimal Local Landing Page Infographic, niftymarketing.com
• Digital Ad Revenues for Local Media to Grow 13.1% in 2012, According to BIA/Kelsey, www.biakelsey.com

Mobile Marketing

• Mobile commerce calls-to-action: eight best practice tips, econsultancy.com
• Retailers Look to Mobile Point-of-Sale Tools, www.emarketer.com
• Samsung widens lead over Apple, says survey, Washington Post
• StumbleUpon has mastered the science of making money on mobile, VentureBeat

Other Items

• Traction mistakes, www.gabrielweinberg.com
• MSNBC.com Renamed to NBCNews.com as Microsoft and NBC Divorce, New York Times
• The Most Important Tech Company You’ve Never Heard Of, www.buzzfeed.com
• YouTube Becoming ‘Major Platform’ for News, PC Magazine

Reputation Management

• Brands Ignore Negative Social Buzz at Their Peril, www.emarketer.com

Search Marketing

• How Search is Helping Quora Break Through to the Mass Market, Search Engine Watch
• Improving Paid Search Performance with Sitelinks, www.searchenginejournal.com
• Marty Weintraub from aimClear Interview by Sage, www.sagerock.com

Social Media

• Facebook Didn’t Kill Digg, Reddit Did, Forbes
• Don’t Be On The Wrong Side Of The Social Divide, thefuturebuzz.com
• Fortune 500 Executives Aren’t Using Social Media and That’s OK, spinsucks.com
• Google+ Vs. Facebook: 13 Reasons Google is Tipping the Scales, www.contentscientists.com
• Google+: RIP or…?, www.stateofsearch.com
• More details in new Twitter for BlackBerry, Twitter Blog
• New mobile ‘action links’ allow users to take specific actions in other apps without leaving Facebook, Inside Facebook
• Pinterest and Urban Outfitters Inc. – A Match Made in Hipster Heaven, blog.compete.com
• Pinterest Policies Block Marketers Along With Spammers, allthingsd.com
• Twitter is starting to feel a little stale and I’m using it less, www.simplyzesty.com
• World’s Top 5 Pinterest Marketing Experts, totalpinterest.com