Marketing Day: July 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scale
  Retargeting through Facebook Exchange (FBX), Facebook’s real-time bidding ad exchange, has proven exceptionally popular for brands seeking to reconnect with customers and site visitors. Now Quantcast has introduced a new integration with FBX that allows advertisers to target look-alike audiences that match the profile of their customers on Facebook. Quantcast predicatively models target audiences based on […]
• Major Ad Networks Sign Anti-Piracy Best Practices Aimed To Starve Piracy Sites Of Ad Revenues
  In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting […]
• (Steve) Jobs Filmmakers Debut New Trailer On Instagram
  It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram’s new video service. About four […]
• Google Slows Down Bay View Campus Construction
  Construction of Bay View, the new campus that Google unveiled earlier this year, is being delayed temporarily. The San Jose Mercury News reported over the weekend that the delay could be as long as a year. The 1.1 million square-foot complex is located not far from Google’s current headquarters, and original plans called for development […]
• Reddit Insight Gives Users A Detailed Glimpse At Profiles, Posts & Statistics
  A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight, has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown […]
• Does In-Store Location Tracking Cross The “Creepy Line”?
  Google Executive Chairman Eric Schmidt famously (or infamously) said that Google’s policy is to “get right up to the creepy line” but no to cross it. These days the creepy line is a moving target where consumer data collection are concerned. Indeed privacy continues to be a very hot-button issue in the US and around […]
• The Most Important KPI For A Performance Marketer
  Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that. At the end of the day, what matters most is achieving the best ROI given your business objectives and budget, and you might optimize directly to CTR or […]
• International Ecommerce Heating Up: Where To Go & What You Need To Know To Grow
  Not so long ago in 2005, less than 50% of online users were located in developing markets. Fast-forward to today, and you’ll find that that number is estimated to reach 75% by the year 2015 (according to a recent Forrester study, Key Trends And Best Practices Selling Globally Via The Affiliate Channel). As an online […]
• Best Rates for Search Engine Land’s SMX East Expiring Soon – Register Today!
  Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land’s SMX East in New York City, October 1-3. Register before Super Early Bird rates expire next week. Build your own program by selecting tactical sessions across our multi-track agenda including: Penguin-proof Link Building Google Enhanced Campaigns: What We’ve Learned So Far Maximizing […]
• Project Glass Officially Becomes Google Glass, Says Consumer Launch “Many Months” Away
  The device formerly known as Project Glass is now being called Google Glass, in recognition that this is what most people who actually have Google’s smartglasses are calling them. Google shared the news today on Google+, telling those who were following the “Project Glass” page there that the page was changing its name to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Logo Marks The 407th Birthday Of Rembrandt van Rijn
• Google To Take Action Against Fake Search Results Injected Into Browser History
• 5 More Landing Pages Tests To Improve Performance
• Use Twitter Cards For Branding & Local SEO
• Best Rates for Search Engine Land’s SMX East Expiring Soon – Register Today!
• Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]

Online Marketing News From Around The Web:

Affiliate Marketing

• Operating an Affiliate Network Separately – is ‘Not a Sustainable Business Model’…, performancein.com

Analytics

• 3 Questions to Ask Your New Digital Analytics Team Member, ClickZ

Blogs & Blogging

• 9 Guidelines To Make Your Blog More Readable, usabilitygeek.com
• Four Steps to Build a Community on Your Blog, www.blogherald.com

Business Issues

• Automattic Acqui-Hires Lean Domain Search To Improve Its Domain Registration Service, TechCrunch
• eBay asks an appeals court to reject a deaf user’s accessibility claim, Internet Retailer
• GlassUp isn’t a copy of Google Glass … and just might be better, VentureBeat
• How Instagram Can Become Bigger Than Facebook, www.fastcompany.com
• Marissa Mayer’s First Year at Yahoo: Don’t Call It a Comeback, Mashable
• On CEO’s First Anniversary, Yahoos Get to ThxMarissa! (Internal Memo), All Things D

Content Marketing

• 5 Major Content Marketing Problems (with 5 Helpful Solutions), Content Marketing Institute
• Content Marketing on a Budget – “Contentric” Circles, blog.exacttarget.com

Conversion Optimization

• 17 Landing Page Examples Get a Good Old Fashioned Roasting, Unbounce
• 7 Simple Ways to Convert Your Visitors Into Customers, www.quicksprout.com
• User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits, www.davidmelamed.com

Copywriting, Design & Usability

• 8 Simple Online Copywriting Case Studies with Examples from Real A/B Tests, contentverve.com

Display & Contextual Advertising

• 10 Things We Hate About LinkedIn Ads! And Workaround Solutions, aimClear Blog

Domaining

• BuyDomains Asks: “Is The Most Popular gTLD (.com) Here to Stay?, The Domains
• Generic Terms In Domain Names Proving Difficult To Defend As Trademarks, www.ip-watch.org
• Six Figure, One Word Domain Name, Action.com Being Forwarded To A Facebook Page, The Domains
• Web industry officials balk at domain expansion plan, Washington Post
• What is going on with the 100 oldest Domains?, domainindex.com

Ecommerce

• Infographic: How Social Media Impacts Online Commerce, Yahoo Advertising Blog
• Optimize Your Ecommerce Product Descriptions, www.fathomdelivers.com

Email Marketing

• The Sunday Share – 25 Mind Blowing Email Marketing Stats, Danny Brown

Internet Marketing Industry

• Criteo announces acquisition of AD-X Tracking, www.criteo.com
• Simply Measured Partners With ExactTarget For New HubExchange App Marketplace, simplymeasured.com
• uSamp Raises $15 Million to Accelerate Development of Its Instant.ly Platform, www.businesswire.com

Mobile/Local Marketing

• 55% of businesses now have a mobile optimised site: report, econsultancy.com
• Mobile Messaging Tactics Must Keep Channel and Audience in Mind, eMarketer

Other Items

• Internet Pioneer Vint Cerf on Online Privacy, Google Glass, More, thenextweb.com
• First video from Google Glass in a casino: ‘I felt like I was in a heist movie’, VentureBeat
• Forrester: $2.1 Trillion Will Go Into IT Spend In 2013; Apps And The U.S. Lead The Charge, TechCrunch

Reputation Management

• The Dirty Loses Reputation Management Lawsuit, Search Engine Watch

Social Media

• The Number Facebook Doesn’t Want You To See, www.buzzfeed.com
• 10 Secrets Of The Top Twitter Chats, Media Bistro
• 7 Stages of Reddit Addiction, www.kairaymedia.com
• 7 Strategies for Maximizing the Success of SMB Social Media Campaigns, streetfightmag.com
• Facebook insists you don’t care how many people saw your posts, CNET
• Facebook’s fastest-growing page in the U.S.? Best Vines, Inside Facebook
• In social media, size doesn’t necessarily matter, Internet Retailer
• Seven years of tweeting, GigaOM
• The Complete Guide To Hashtag Etiquette [INFOGRAPHIC], Media Bistro