Marketing Day: John Oliver On Real-Time Marketing, YouTube Analytics & Top 50 Web Properties
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Another Scheduled Social Post Goes Awry, Joan Rivers Endorses iPhone 6 Even after death, famously self-deprecating Joan Rivers is still giving what-not-to-do lessons: “Can we talk?” As in if you are going […]
Amy Gesenhues on September 19, 2014 at 4:00 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Another Scheduled Social Post Goes Awry, Joan Rivers Endorses iPhone 6
Even after death, famously self-deprecating Joan Rivers is still giving what-not-to-do lessons: “Can we talk?” As in if you are going to schedule a social media post far in advance, make sure the message hasn’t become outdated or inappropriate when it’s published. Today, the late comedian’s Instagram and Facebook pages posted an endorsement of Apple’s […] - Why Tag Management Isn’t Really About Web Site Analytics Anymore
In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. - And Now This: A Response To John Oliver’s Views On Real-Time Marketing
Contributor Chris Kerns argues it’s easy to poke fun at obvious brand mistakes on Twitter, but that doesn’t mean newsjacking isn’t effective marketing. - YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about […] - Twitter Says #VoteYes Beats #BetterTogether By Far In Scotland Independence Vote
While we’re still waiting for the results of Scotland’s vote today on whether to go independent from the United Kingdom, Twitter is out with stats showing that if hashtags were votes, then the pro-independence side would be winning. Since August 5, the #VoteYes hashtag for pro-independence has been tweeted 1.1 million times, compared to the […] - Twitter Study: TV Shows Get A Big Follower Boost From Live-Tweeting Broadcasts
Tweet more, get more Twitter followers and spark more conversation. It’s not quite that simple, but no doubt there’s a correlation between high activity on Twitter and building an audience there. And if you send those tweets when that audience is prone to be listening? Expect your growth and engagement to be higher. So while […] - Who Won, Who Lost As ComScore Shakes Up List Of Top U.S. Web Properties
ComScore’s list of the Top 50 U.S. Web Properties doesn’t usually change much from month to month, but the newest list is anything but usual. For the first time, comScore has combined desktop and mobile activity to develop its traffic estimates. As you might guess, there’s a lot of movement. We’re talking about the August […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Cortana Coming To Windows 9, Will It Replace Bing?
- Google Maps Navigation Now Covers 104 Countries
- Search In Pics: Darth Vader Painting, Staircase Bobsledding & Google Family Hackathon
- Bing Ads Rolling Out Dynamic Sitelinks In U.S.
- 5 Local Marketing Lessons I Learned From The Insurance Industry
- Bing Correctly Predicts “No” Win In Scotland Independence Vote
- Want Scotland Election Results? Don’t Bother Asking Google Or Bing
Online Marketing News From Around The Web:
Analytics
- How to Setup a Streamlined Workflow for Your Analytics, www.searchenginepeople.com
- Measurement: Don’t Get Caught in the Weeds, www.vocus.com
Blogs & Blogging
- 4 Common Blogging Mistakes That Prevent You From Growing Your Business, unbounce.com
- How to Protect Your Blog From an Advanced DDoS Attack, www.blogherald.com
Business Issues
- eBay security flaw has existed for months, www.bbc.com
- Larry Ellison Steps Down as Oracle’s CEO, www.adweek.com
- Snapchat Scores Nike’s Director Of Digital To Win Sports Partnerships, techcrunch.com
- YouTube Women’s Network Kin Community Gets $12 Million Investment, www.adweek.com
Content Marketing
- Is your Content of Any Value?, www.7boats.com
- Red Bull Media House’s Advice for Successful Content Marketing, sherpablog.marketingsherpa.com
- The Omni-Channel Technique You Need to Implement, contentmarketinginstitute.com
Conversion Optimization
- How to Quickly Convert Trial Users Into Paying Customers, blog.crazyegg.com
- To Master Conversion Optimization, Remember These Resources, 3qdigital.com
Copywriting, Design & Usability
- How to Redesign Your Website Without Losing Traffic or Sales, www.quicksprout.com
Domaining
- .Com Is Rocking, www.thedomains.com
- Which made more money: .website, .press or .host?, domainincite.com
E-Commerce
- Back-to-school insights from a Top 100 online retailer, www.internetretailer.com
- Four Words of Ecommerce Wisdom That Will Waste Your Time, blog.kissmetrics.com
- Lesser-known social networks offer holiday marketing opportunities for retailers, www.mobilecommercedaily.com
Email Marketing
- Break up your list growth into bitesized pieces, blog.getresponse.com
- This Email Delivery Infographic Will Help Get Yours to Inboxes, smallbiztrends.com
General Internet Marketing
- Digital media’s biggest misconceptions, digiday.com
- The Cure to CMO’s Top 3 Concerns, relevance.com
Internet Marketing Industry
- ChinaNet Online’s 28.com Announces New Growth Strategy Focused on Digital Advertising Services, finance.yahoo.com
Mobile/Local Marketing
- Mobile ad measurement begins to evolve beyond click-through rates, www.mobilecommercedaily.com
- Prepare For The Impending Mobile Ad Update, www.ppchero.com
- Mobile Analytics Real Time Reporting – Not What You’d Expect, www.e-nor.com
Social Media
- Twitpic says it’s getting acquired but it won’t say by whom, gigaom.com
- 38 Tips on Social Media Etiquette for Business, www.jeffbullas.com
- 5 Hottest Twitter Innovations From Brands, www.adweek.com
- 7 Quotes Every Social Media Marketer Needs to Memorize, www.impactbnd.com
- Facebook Adding More Lookalike Audiences Targeting Options to Boost Post?, allfacebook.com
- Facebook Earns 10% of Digital Ad Dollars, More Than Any Other Online Platform, www.adweek.com
- Four secrets of successful global social media brand campaigns, econsultancy.com
- Hosts and sponsors of “Twitter parties” must be aware of legal risks, www.socialmediaexplorer.com
- In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots, www.adexchanger.com
- Industrial Marketers: Stop Ignoring Social Media, adage.com
- LinkedIn takes steps toward an ad network, digiday.com
- Mandatory Google+ Gmail Integration Quietly Shelved, www.wordstream.com
- Nine best practice tips for Facebook advertising, econsultancy.com
- Social Media Ad Spend Share Worldwide [STUDY], www.mediabistro.com
- The 5 Social Media Metrics That Will Convince Your CFO To Double Your Budget, www.socialbro.com
- You Need Social Strategies with Bottom Line Metrics, thedma.org
Video
- Media Viewing Grows Thanks to Digital Video, Even as TV Viewing Declines, www.marketingprofs.com
- Video: The Next Frontier for Big Data, www.wired.com
- YouTube Funding Original Content Again, recode.net
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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