Marketing Day: January 8, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Sentenced For Circling: Google+ Invite Puts Man Behind Bars A Salem man who had a restraining order against him may have circled himself direct to jail, thanks to a Google+ invitation. […]
Matt McGee on January 8, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Sentenced For Circling: Google+ Invite Puts Man Behind Bars
A Salem man who had a restraining order against him may have circled himself direct to jail, thanks to a Google+ invitation. According to The Salem News, the accused man, Thomas Gagnon, had an active restraining order against him that prohibited him from contacting his ex-girlfriend. The Google+ invite was printed out by the ex, taken to […] - Groupon Running Pilot Program In Chicago To Help Local Stores With Inventory Overload
A report on Re/code claims Groupon is testing a new business initiative, partnering with independently owned retail shops in Chicago to help the stores sell extra inventory. According to the report, Groupon’s pilot program would work as a “liquidation service” for stores, notifying Groupon customers when a local business was offering discounted products. In the […] - P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad
After experiencing much success with its “Thank You, Mom” campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No. 1 […] - Did Denny’s Win The BCS Title Game On Twitter, Or Did It Go Too Far?
The world praised Oreo last year when it “won” the Super Bowl with that clever tweet that “newsjacked” the Super Bowl, and many brands have tried to replicate Oreo’s success since then during events that capture the nation’s (and world’s) attention. But as brands continue to adopt real-time marketing, there’s always a risk of going […] - Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014
Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford & MillerCoors. On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn Everson, VP, Global Marketing Solutions, Facebook James D. Farley, Jr., EVP, Global Marketing, […] - Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014
Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with Twitter CEO Dick Costolo and Publicis Groupe CEO Maurice Levy. Both will be interviewed at the same time by Michael Kassan, chairman and CEO of MediaLink. We’ll get going at 11am PT. Then there will be a short break, and the panel will continue […] - Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix
Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand’s television advertising effectiveness. According to the Ace Score results for 2013, Google won “Brand of the Year” in […] - Will Aviate Become “Yahoo Home” Or “Yahoo Now”?
One of the most interesting things announced by Yahoo yesterday was the acquisition of the “intelligent [Android] home screen” Aviate. Aviate was in private beta but I had a chance to use it for a week last year. It’s clear that Yahoo could do a number of interesting things with the acquisition. The question is: […] - State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014
ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new year, with a focus on driving increased conversion rates, raising brand awareness and leveraging more behavior-based data. Of the more than 2,500 marketers surveyed, 61 percent planned to increase spending on data and analytics, […] - Unlocking The Tremendous Possibilities Of Audience Data
I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan […] - Facebook Wi-Fi Expansion May Help Local SMB’s Boost Engagement With “Wi-Fi For Check-ins”
Last year Facebook launched their “Facebook Wifi” program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday Facebook teamed up with NETGEAR to offer their lowest priced Facebook WiFi […] - Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold
Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo […] - What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”
It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her CES keynote, Yahoo CEO Marissa Mayer came closest to a clear, simple answer: “Search, communications, digital magazines & video.” Unsaid was ads as a major area. And missing-in-action: social. There were the four main areas that […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop
- Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
- Utah Has Highest Google Usage, West Virginia The Lowest
- Yahoo’s News Digest App Is “Summly 2.0″
- For SMBs, The Time Is Now To Embrace Search Advertising
Online Marketing News From Around The Web:
Analytics
- The Analytics You Need For Content Marketing Success In 2014, www.webpresence.tv
Blogs & Blogging
- How to Increase Your Guest Blogging Response Rate, www.buzzstream.com
- How to Moderate Blog Comments, www.blogherald.com
- Should I have One Blog or Multiple?, soshable.com
- The Wrong Way to Create List Articles, CopyPress
Business Issues
- Ford CEO Mulally makes it official: Not joining Microsoft, CNET
- Marissa Mayer’s star-studded CES keynote refocuses Yahoo as a media company, The Next Web
- Global Network Initiative (GNI) Finds Yahoo Compliant with Free Expression and Privacy Principles, yahoopolicy.tumblr.com
- Google Launches Private SF Bay Ferry Service To Shuttle Workers, sanfrancisco.cbslocal.com
- Iowa Marketing Executive Sues Google Over ‘Sexy Executives’ Website, abcnews.go.com
- LinkedIn sues to stop bots that are stealing its user profiles, gigaom.com
Content Marketing
- 10 Lessons On Creating Spectacular Content, Search Engine Watch
- 20 Contrarian Rules on Content Marketing from 20 Experts, buzzsumo.com
- Is This the Next Big Thing in Your Content Marketing Strategy?, www.jeffbullas.com
- Stop Selling Ice to Eskimos: Get a Better Content Strategy in 2014, Mack Collier
Conversion Optimization
- Conversion Optimization with Optimizely, SwellPath
Copywriting, Design & Usability
- 25 of the best responsive design sites from 2013, econsultancy.com
- How to Use Colors for More Effective Landing Pages, blog.crazyegg.com
- My Favorite UX Tools, Apps and Courses, www.internetmarketingninjas.com
- The Lean UX Manifesto: Principle-Driven Design, Smashing Magazine
Display & Contextual Advertising
- Social Media Advertising Necessary in 2014?, Practical Ecommerce
Domaining
- Tip to Find Owner of a Domain Name, DomainInvesting.com
- What domain names De Beers and 20 other end users bought last week, Domain Name Wire
Ecommerce
- Chinese Ecommerce Giant Alibaba to Ban Bitcoins on Its Sites, New York Times
Email Marketing
- 7 Tips for Designing Emails to Avoid Deliverability Issues, Silverpop
- Email Marketing Winners Show How It’s Done – Part 2, blog.thedma.org
- Email marketing: what makes people unsubscribe?, econsultancy.com
- Lead generation with a heartbeat; the email marketing prospect program of Vodafone, www.emailmonday.com
General Internet Marketing
- 8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results, Copyblogger
- Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond, MarketingProfs
Internet Marketing Industry
- How To Hire Effective Content Marketing Writers and Editors, Content Marketing Institute
- Optilly Launches App Installed Marketing Platform For Facebook, MediaPost
- That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014, blog.marketo.com
Mobile/Local Marketing
- Groupon’s Next Big Thing? Helping Mom-and-Pop Shops Unload Extra Inventory., recode.net
- Top Global Apps – December 2013, www.distimo.com
Other Items
- HTTPS Now Default in Yahoo Mail, yahoodevelopers.tumblr.com
- Recipe for Success: 86 Million Americans Visited Food and Cooking Websites, Nielsen
Reputation Management
- How a Blog Can Aid in Better Online Reputation Management, Trackur
- Why Online Customer Reviews Will be More Important in 2014, www.verticalmeasures.com
Social Media
- Facebook changes ‘Following’ on News Feed menu to ‘Pages and Public Figures’, Inside Facebook
- 5 Tips To Avoid Social Media #FAILs, Heidi Cohen
- How Deb Shops gets its social media posts in front of shoppers, Internet Retailer
- How To Steal Your Competitor’s Social Media Followers, KISS Metrics
- Why your brand should use social listening right now, eConsultancy
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories