Marketing Day: January 31, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: Meet The Chinese Facebook, Twitter & YouTube What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Infographic: Meet The Chinese Facebook, Twitter & YouTube
What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, they are completely different, popular and home-grown Chinese social networking and sharing services. Gerson Lehrman Group’s G+ site put together an infographic listing some of what it calls the popular “copycat” social media […]
- Google Tells Congress: Users Can Opt-Out Of New Privacy Policy By Not Logging In
That was quick. Google has already replied to several questions from Congress about the new, combined privacy policy that the company announced a week ago today. But in its letter, Google may not be giving Congress a good enough answer on lawmakers’ main question about users being able to opt-out. Members of the House Energy […]
- Unruly Sends New Guidelines To Partners To Help Avoid Google Penalties
Remember how Google ended up penalizing its Chrome browser in its own search results because of a sponsored video campaign that violated Google’s own paid link guidelines? The company behind that campaign, Unruly, has now emailed instructions to those in its network to help prevent that type of thing from happening again. How Google Penalized Itself […]
- Samsung Faces Potential EU Antitrust Wrath For Failure To License Mobile Patents
A new wrinkle was just added to the ever expanding Apple-Samsung IP litigation drama. The European Commission has opened a formal investigation to determine whether the Korean firm breached EU antitrust rules. Did Samsung break its promise to Europe? At issue is whether “Samsung Electronics has abusively, and in contravention of a commitment it gave […]
- Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals
Microsoft is trying to make ads in Hotmail better. The company is replacing conventional display ads in its webmail service with deal ads that it believes will be more relevant and interesting to users. Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to […]
- It’s Complicated: The Awkward Socialization Of Search
All hail the vision of truly socialized search — where results and experience are personalized, drawing on social graphs, browsing history and reams of input data to deliver on the concept. Our expectations for absolute interconnectivity of environments and extensive personalization have us drooling over this concept of search at a glance. But, taking the […]
- Pew Data Underscore The Challenge Of Smartphone-Based “Showrooming” For Traditional Retailers
It has been known for some time that is much as 82 percent of smartphone users (InsightExpress, 2010) consult their iPhones and Android handsets in stores as part of on-site shopping research. Last year Google said that 70 percent of US smartphone owners did price research and looked up product reviews in stores. And this […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot
- Google+ Growing Your Social Network: Quantity vs. Quality
- Pass Options for SMX West – Sessions, Networking and More
- 12 Steps To Optimize A Webpage For Organic Keywords
- Link Building Tool Review: WordTracker Link Builder
- 3 Essential Features For Multinational Content Delivery
- Report: Search Ad Spend To Rise 27% In 2012
- The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Segmenting Your Affiliates, www.practicalecommerce.com
- Is Affiliate Marketing Right for Your Business?, www.openforum.com
- Should Affiliate Managers Care About Traffic Sources?, whatdoesjoethink.com
Business Issues
- All Change At Content Farm Demand Media: Three Of The Founders Are Out, paidContent.org
- Google’s Android Falls Out of Favor as Holiday Buyers Pick Apple’s IPhone, Bloomberg
- Amazon.com Announces Fourth Quarter Sales up 35% to $17.43 Billion; Kindle Device Sales Nearly Triple During the Holidays, phx.corporate-ir.net
- Bazaarvoice, Buddy Media Partner to Make Ratings Social, adage.com
- Blogger.com’s New Takedown Policy Thwarts Censorship, Read/Write Web
- Facebook readies to file US$5bn IPO, could grow, www.ifre.com
- State of New York Subpoenas Twitter Over Occupy Wall Street Account, www.betabeat.com
- Twitter CEO Dick Costolo talks censorship, news.cnet.com
- Twitter Global Expansion Increases Sales, Censorship Challenges, Bloomberg
- Twitter’s Dick Costolo on Ads, Censorship and Google (Video), AllThingsD
- What the (bleep) is Google Doing?, www.webranking.com
Content Marketing
- How Clorox Keeps Its Content Strategy Squeaky Clean, contently.com
- What Black Hat Content Marketing For SEO Looks Like | Business 2 Community, www.business2community.com
Conversion Optimization
- Social Login: The Next Step in B2B Landing Page Optimization?, www.komarketingassociates.com
Copywriting, Design & Usability
- Total (Memory) Recall, www.uxbooth.com
Display & Contextual Advertising
- Facebook Widens Lead in Display Ads, Wall Street Journal
General Internet Marketing
- 5 Steps To Bootstrapping Your PR Efforts, SEOmoz
- CPG Brand Website Visitors Buy More In-Store, www.marketingcharts.com
- Why you should look beyond Google, www.imediaconnection.com
Internet Marketing Industry
- How to Select an Interactive Marketing Agency, www.techipedia.com
- Internet Marketing Dream Job: How to Get Hired & Succeed With a Top Agency, Online Marketing Blog
- Why We Acquired Voltier Digital, www.blueglass.com
Mobile Marketing
- Google launches official Android Developers page on Google+, 9to5google.com
- Feature Phones Now More Profitable Than Mid-tier Smartphones, Forbes
- Mobile SEO: 3 Experts, 3 Questions, 3 Answers, www.bluetrainmobile.com
Reputation Management
- Fake Reviews, a Despicable Practice?, www.practicalecommerce.com
- Hotel group staff urged to write positive web reviews, www.irishtimes.com
- Irish hotel group denies employees told to post positive reviews, Tnooz
Search Marketing
- How To Social Proof Your Google Adwords Campaigns, blog.kissmetrics.com
Social Media
- Facebook News Feed Bug Announces “This Group Is Scheduled To Be Archived”, TechCrunch
- Facebook tests ‘games only’ activity feed, might drop games ticker, www.insidesocialgames.com
- How Pinterest Uses Your Content Without Violating Copyright Laws, www.readwriteweb.com
- Making Sense of Social Media, www.techzone360.com
- Only 27% of Twitter Users Tweeted During a 3 Month Period, thenextweb.com
- Pinterest II: Optimizing Content For Pinterest, Social Media Today
- Social Media Can Reduce Card Fraud And Over-Active Card Blocking, www.forbes.com
- Spending Too Much Time on Twitter, Small Business Trends
- The Ultimate Guide to Mastering Pinterest for Marketing, blog.hubspot.com
- Twitter CEO Dick Costolo: 2012 is going to be the Twitter election, VentureBeat
- Twitter will introduce more analytic, predictive tools; is it jilting third party developers again?, www.digitaltrends.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech