Marketing Day: January 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook: Mobile Daily Users Exceed PC Users
  Facebook said that for the first time in Q4 2012 daily mobile users exceeded daily PC users. The press release quote from CEO Mark Zuckerberg was: “In 2012, we connected over a billion people and became a mobile company.” See the related story: Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year. As […]
• Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year
  Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion. Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of […]
• Twitter Adds Videos To User Media Galleries
  Twitter announced a couple changes to its interface today, the most interesting of which (in my opinion) is the addition of videos to media galleries. Media galleries were originally called User Galleries when they rolled out in Summer 2011. They show(ed) the 100 most recent photos that a user shared or retweeted. Twitter says videos […]
• Twitter Now The Fastest Growing Global Social Platform, 21% Of The Internet Population Are Active Users
  According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users. The […]
• Apple-Samsung Patent Verdict Now Empty Footnote In Global Smartphone Contest
  For a time it looked like Apple’s $1 billion patent infringement verdict against Samsung would rock the smartphone world. However in the months since the landmark decision was handed down it has proven to be little more than a symbolic victory. Courts and the US International Trade Commission have been loath to ban the […]
• Corralling Email Content To Create Value
  There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation, content rules one day, the user holds the crown on the next, and data picks up responsibilities on weekends. With that many claims to the throne, you’d think messaging would be easier! In reality, they’re multiple facets of […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook
• Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens
• Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon
• Google Tests B2B Market With Google Shopping For Suppliers
• Why Big Testing Will Be Bigger Than Big Data
• Retargeting Tips For Highly-Regulated Advertisers

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing: Beyond Banner Ads to Drive Traffic, www.practicalecommerce.com

Analytics

• No Conversion Information in Google Analytics for Third-party Hosted Shopping Cart, HighRankings Forums
• Tracking Restaurant Orders in Google Analytics, jacksonlo.com
• What Website Owners Can Learn From B-list Celebs: 5 Analytics Tips, www.periscopix.co.uk

Blogs & Blogging

• 30 Bite-Sized Writing Tips From 30 Great Bloggers, www.inboundpro.net
• 5 Ways to Improve Blog Visibility ASAP, BruceClay.com
• Here’s How Seth Godin Writes, www.copyblogger.com
• The Blog Editor’s Ultimate Guide to Managing Multiple Contributors, blog.hubspot.com
• The New Rules of Blogging, diyblogger.net

Content Marketing

• Stop making infographics that suck, www.techi.com
• The Content Marketing Mashup of Writing and Business, blog.marketo.com
• What Type of Content Marketer Are You? [Infographic], www.copypress.com

Conversion Optimization

• How Color Theory Affects Landing Page Conversion, unbounce.com

Copywriting, Design & Usability

• Better Browser Caching is More Important than No Javascript or Fast Networks for HTTP Performance, highscalability.com

Domaining

• DomainTools offers new Domain Reports for $49, domainnamewire.com

Email Marketing

• 8 Things to Do Immediately After You Get a New Email Subscriber, www.blogtyrant.com
• The Anatomy of an Awful Marketing Email, blog.hubspot.com

General Internet Marketing

• Hot Dog Marketing Online, www.shoemoney.com
• Six Things Digital Marketers Must Know in 2013, www.clickz.asia

Mobile/Local Marketing

• BlackBerry 10 devices will come preloaded with Foursquare, aboutfoursquare.com
• Marketing to the Most Skeptical Audience in Technology: Developers, thefuturebuzz.com
• Which is Better Mobile Apps or Mobile Sites?, Marketing Pilgrim

Other Items

• The Barack Obama school of interviewing: How startups can nail their next interaction with the press, siliconflorist.com

Social Media

• 10 Ways Merchants Can Use Google+, www.practicalecommerce.com
• Now you can share any Vine video to Tumblr and others blog with Vineit, thenextweb.com
• Social Media Marketing: It’s Time (If You Have the Time), www.krusecontrolinc.com
• There will be no social media apocalypse, www.businessesgrow.com