Marketing Day: January 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Infographic: Most Popular Conversion Tests

  Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]

• Facebook Says Subscribe Button Has Been Good For Media, But One Journalist Has Doubts

  Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button — but at least one journalist isn’t so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users could subscribe to anyone else’s public posts, whether they were […]

• Let Affiliates Pave The Way Into New Markets

  When the book “The World is Flat” first hit the bookstands back in 2005, many who read it came to have a better understanding of what it means to run a business in the global economy. Regardless of your view of the book, it did prompt us marketers to look more carefully and closely at the […]

• Report: Twitter Will Begin Enhanced Profile Roll-Out In February

  Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages including, Coca-Cola, Bing and Staples. The new pages will allow for custom header […]

• House Committee Has Privacy Questions For Google; Google Says Bring It On

  With the debate continuing after Google announced a sweeping new approach to its privacy policy on Tuesday, the company has issued a fairly terse statement that also confirms reports that Congress has questions about Google’s changes. In a short blog post, Google Policy Manager Betsy Masiello says Google “look(s) forward” to answering questions from Congress. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
• Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
• Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
• Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product

Online Marketing News From Around The Web:

Blogs & Blogging

• How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks, kikolani.com
• How to Write Blog Posts For Your Existing and Repeat Customers, www.wolf-howl.com
• How to Write Potent Headlines, contentforbiz.com
• When’s the Best Time to Blog & Share?, Read/Write Web

Business Issues

• Forget the EU: How to really empower users on privacy, gigaom.com
• Google says privacy change won’t affect government users, www.computerworld.com
• Page Rage Escalates As Google Cancels Twitter Android Meeting, pandodaily.com
• Visual Revenue Inc. Secures $1.7M Series A Funding, visualrevenue.com
• Adscend: McKenna, Facebook case full of ‘false claims’, www.techflash.com
• Apple Estimated to Retake Title of World’s Largest Smartphone Vendor, www.macrumors.com
• How does Google’s new privacy policy compare?, InfoWorld
• Reporters Without Borders asks Twitter to Reverse Censorship, thenextweb.com
• Thoughts on Twitter’s Latest Move, jilliancyork.com
• Twitter Commits Social Suicide, www.forbes.com
• Twitter uncloaks a year’s worth of DMCA takedown notices, 4,410 in all, Ars Technica
• Yahoo! Wins Digital Luminary Award at NATPE, ycorpblog.com

Content Marketing

• How to Counter the 6 Most Common White Paper Promotion Mistakes, www.contentmarketinginstitute.com
• How to Increase the Odds of Your Content Going Viral – Whiteboard Friday, SEOmoz
• OPINION: The five biggest myths of viral video, www.adnews.com.au
• Thinking Right (and Left) about Content Marketing, Web Ink Now

Conversion Optimization

• Geo-Personalization: Your Opportunity, www.bryaneisenberg.com

Copywriting, Design & Usability

• Lies Writers Tell To Cripple Your SEO Copywriting, Outspoken Media

Display & Contextual Advertising

• Top 10 Reasons Your Facebook Campaign Isn’t Working, www.searchenginejournal.com

Domaining

• The State of the Industry January 2012: 15 Industry Experts On 2011’s Most Important Trends and Their Forecast for the Year Ahead, www.dnjournal.com

General Internet Marketing

• Brian Clark on Copywriting, Content Marketing & Blog Promotion Strategies, www.experian.com

Local Marketing

• Foursquare familiarizes the unknown, adds nearby locations to business pages, VentureBeat
• Google+ Prepares to Revolutionize the Local Landscape, Ad Age

Mobile Marketing

• 8 Mobile Trends For Small Businesses To Watch In 2012, www.huffingtonpost.com
• Amazon Lights the Android World on Fire, blog.flurry.com

Other Items

• Apple’s Siri threatens to damage cellphone service for all, Washington Post
• Siri isn’t a bandwidth hog & users aren’t the problem, GigaOM

Reputation Management

• For $2 a Star, a Retailer Gets 5-Star Reviews, New York Times

Search Marketing

• Everything You Need to Know About Ad Position in AdWords, PPC Hero
• What Kinds of Businesses Should Use PPC Advertising?, www.business2community.com

Social Media

• More ways to go Pro!, blog.flickr.net
• How To Learn Who Has You In Their Google+ Circles, Read/Write Web
• Need Google Plus and Twitter content? Go old school, www.seocopywriting.com
• Social media strategy 2012, www.smartinsights.com