Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: January 27, 2012

Marketing Day: January 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: Most Popular Conversion Tests Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The […]

Matt McGee on January 27, 2012 at 5:01 pm

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Infographic: Most Popular Conversion Tests

    Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]

  • Facebook Says Subscribe Button Has Been Good For Media, But One Journalist Has Doubts

    Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button — but at least one journalist isn’t so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users could subscribe to anyone else’s public posts, whether they were […]

  • Let Affiliates Pave The Way Into New Markets

    When the book “The World is Flat” first hit the bookstands back in 2005, many who read it came to have a better understanding of what it means to run a business in the global economy. Regardless of your view of the book, it did prompt us marketers to look more carefully and closely at the […]

  • Report: Twitter Will Begin Enhanced Profile Roll-Out In February

    Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages including, Coca-Cola, Bing and Staples. The new pages will allow for custom header […]

  • House Committee Has Privacy Questions For Google; Google Says Bring It On

    With the debate continuing after Google announced a sweeping new approach to its privacy policy on Tuesday, the company has issued a fairly terse statement that also confirms reports that Congress has questions about Google’s changes. In a short blog post, Google Policy Manager Betsy Masiello says Google “look(s) forward” to answering questions from Congress. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
  • Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
  • Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
  • Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product

Online Marketing News From Around The Web:

Blogs & Blogging

  • How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks, kikolani.com
  • How to Write Blog Posts For Your Existing and Repeat Customers, www.wolf-howl.com
  • How to Write Potent Headlines, contentforbiz.com
  • When’s the Best Time to Blog & Share?, Read/Write Web

Business Issues

  • Forget the EU: How to really empower users on privacy, gigaom.com
  • Google says privacy change won’t affect government users, www.computerworld.com
  • Page Rage Escalates As Google Cancels Twitter Android Meeting, pandodaily.com
  • Visual Revenue Inc. Secures $1.7M Series A Funding, visualrevenue.com
  • Adscend: McKenna, Facebook case full of ‘false claims’, www.techflash.com
  • Apple Estimated to Retake Title of World’s Largest Smartphone Vendor, www.macrumors.com
  • How does Google’s new privacy policy compare?, InfoWorld
  • Reporters Without Borders asks Twitter to Reverse Censorship, thenextweb.com
  • Thoughts on Twitter’s Latest Move, jilliancyork.com
  • Twitter Commits Social Suicide, www.forbes.com
  • Twitter uncloaks a year’s worth of DMCA takedown notices, 4,410 in all, Ars Technica
  • Yahoo! Wins Digital Luminary Award at NATPE, ycorpblog.com

Content Marketing

  • How to Counter the 6 Most Common White Paper Promotion Mistakes, www.contentmarketinginstitute.com
  • How to Increase the Odds of Your Content Going Viral – Whiteboard Friday, SEOmoz
  • OPINION: The five biggest myths of viral video, www.adnews.com.au
  • Thinking Right (and Left) about Content Marketing, Web Ink Now

Conversion Optimization

  • Geo-Personalization: Your Opportunity, www.bryaneisenberg.com

Copywriting, Design & Usability

  • Lies Writers Tell To Cripple Your SEO Copywriting, Outspoken Media

Display & Contextual Advertising

  • Top 10 Reasons Your Facebook Campaign Isn’t Working, www.searchenginejournal.com

Domaining

  • The State of the Industry January 2012: 15 Industry Experts On 2011’s Most Important Trends and Their Forecast for the Year Ahead, www.dnjournal.com

General Internet Marketing

  • Brian Clark on Copywriting, Content Marketing & Blog Promotion Strategies, www.experian.com

Local Marketing

  • Foursquare familiarizes the unknown, adds nearby locations to business pages, VentureBeat
  • Google+ Prepares to Revolutionize the Local Landscape, Ad Age

Mobile Marketing

  • 8 Mobile Trends For Small Businesses To Watch In 2012, www.huffingtonpost.com
  • Amazon Lights the Android World on Fire, blog.flurry.com

Other Items

  • Apple’s Siri threatens to damage cellphone service for all, Washington Post
  • Siri isn’t a bandwidth hog & users aren’t the problem, GigaOM

Reputation Management

  • For $2 a Star, a Retailer Gets 5-Star Reviews, New York Times

Search Marketing

  • Everything You Need to Know About Ad Position in AdWords, PPC Hero
  • What Kinds of Businesses Should Use PPC Advertising?, www.business2community.com

Social Media

  • More ways to go Pro!, blog.flickr.net
  • How To Learn Who Has You In Their Google+ Circles, Read/Write Web
  • Need Google Plus and Twitter content? Go old school, www.seocopywriting.com
  • Social media strategy 2012, www.smartinsights.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marriott launches its own media retail network

    Why marketers have a love-hate relationship with complexity

    If Harry Potter led marketing operations, where would his team sit?

    How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

    Martech firms among 3rd parties scooping email addresses from websites prior to form submission

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.