MarTech » Marketing management » Marketing Day: January 24, 2013

Marketing Day: January 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or […]

Matt McGee on January 24, 2013 at 5:00 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search
Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or lukewarm reaction. The market had anticipated strong results. Microsoft said it made $6.38 billion in net income on revenue of $21.46 billion. Like Apple this week revenues missed expectations though earnings per share beat analysts’ consensus estimates. As reflected […]
Gen Y Users Most Likely To Be Interested In Mobile Wallets
Every quarter or so another survey is published indicating many consumers are interested in mobile wallets and mobile payments. OK. I believe that mobile payments are inevitable as a mainstream phenomenon; the independent variable is time. When and in what forms will mobile payments go mainstream? That’s the question that many vendors and companies like […]
Will Larry Page’s Mobile Websites Slam Affect Google’s Ad Policies?
When it comes to managing your mobile presence, Google currently has a preference for responsive web design but doesn’t discriminate against mobile sites. As one of its recommended best practices, however, it strongly recommends against simply using PC sites as mobile landing pages. Google CEO Larry Page seems to disagree. A number of articles over […]
Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos
What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple’s App […]
How To Use Push Notifications Without Being Pushy
Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a “multichannel conversation that […]
Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012
We’ve heard about Pinterest’s meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites. This is a stark comparison to Sherk’s findings on Pinterest traffic for the same properties last year. Overall, […]
Quora Drops Boards, Relaunches Them As Blogs
Quora continues to make a content push that goes beyond its Q&A roots with Wednesday’s announcement of a new — and very basic — blog platform. But, it’s not actually an entirely new feature; Quora Blogs are based on, and a replacement for, Quora Boards, a curation tool that launched in December 2011. Quora users […]
Apple Reports Mixed Results: $54 Billion Quarterly Revenue (Miss), $13 Billion Profit (Beat)
In what is widely being seen as a miss (except for profit), Apple reported quarterly revenues of $54.5 billion this afternoon. That was slightly below consensus revenue expectations. The company posted higher profits ($13.1 billion) and earnings per share than expected. Even though they were “record results” according to Apple, analysts’ expectations were extremely high. Accordingly each […]