Marketing Day: January 23, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Outspends Microsoft In DC Lobbying In 2011 According to a report in CNET, based on public filings with the US Senate Office of Public Records, Google spending on federal lobbying […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Outspends Microsoft In DC Lobbying In 2011
According to a report in CNET, based on public filings with the US Senate Office of Public Records, Google spending on federal lobbying exceeded that of rival Microsoft in 2011. Google reportedly spent $9.7 million to Microsoft’s $7.3 million in 2011. Some decry the increase in Google lobbying as hypocrisy because lobbying is inherently “evil” […]
- Google Gives OK To Pseudonyms, Nicknames On Google+
As promised last fall, Google says it will soon begin allowing pseudonyms and alternate names on Google+. Google+ VP Bradley Horowitz announced the changes this afternoon, explaining two primary changes to the company’s name policy: Google will begin “updating its policies and procedures” related to established pseudonyms (like Madonna). Google may flag a profile with […]
- Google Really Wants You To Complete Your Google+ Profile
Haven’t finished filling out your Google+ profile yet? Maybe thinking you don’t want to? Or don’t need to? Well, Google really wants you to fix that. And the next time you Google yourself, they’re gonna start to bug you about it. Right there in the search results for your name. As Drew Olanoff writes on […]
- YouTube’s Stunning Stats: 4 Billion Daily Views, An Hour Of Video Uploaded Every Second
I think “SMH” is the right web acronym to use for the latest stats that YouTube has shared this morning — stats that definitely have me shaking my head. Consider these: More than four billion videos viewed daily around the world. An hour of video is uploaded every second. In the case of the first […]
- Infographic: How Social Media Links Help Email Marketing
Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. That’s a pretty easy conversion […]
- EU Ready To Impose Tough Privacy Rules On Google, Facebook
According to a report in Reuters, this week the EU will offer a sweeping set of new rules that would dramatically impact how internet companies can use personal data. There would also be new penalties available for data breaches and rules violations. The article, based on a draft of the rules, says the proposed regulations […]
- Pew: 19 Percent Of Americans Now Own Tablets, eReaders
After a big holiday season the percentage of people owning eReaders and tablets has nearly doubled — from about 10 percent in early December to 19 percent in January. The data were compiled from several telephone surveys the Pew Internet Project conducted between late November and January. The chart below provides a demographic breakdown of […]
- Is The Next Frontier In Social Media Your TV?
Where are you watching the Big Game this year? Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected answer. This year, the “where” is just as likely to be device specific. On a PC? A tablet? Or a Verizon […]
- The YouTube Community Interviews The President: Obama To Answer Questions Via Google+ Hangout
President Obama may be facing his toughest interviewer yet; the YouTube community. On January 30th, just a few days after his State of the Union address, President Obama will participate in a live streamed interview by answering questions that were submitted on YouTube. The YouTube community will vote on questions to be selected and the […]
- Google’s Urchin Is Closing – Why & What To Do Next
This week marks the end of an era for Google Analytics, maybe also for the whole web analytics market place. Google announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google and ultimately was transformed into Google Analytics, the most used analytics […]
- An Inside Look At What Google’s Search Quality Raters Do
One of the long-standing myths about Google’s search results is that they’re completely computer-generated with no human input or involvement whatsover. But, since at least 2005, Google has had a program that involves regular searchers reviewing the quality of their search results. There are several different job titles involved, but the people who get paid […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday
- Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
- 10 Form Optimization Tips For Landing Pages
- How To Achieve Mobile Search Ranking Clarity
- Google Plus Connections Are The New Link
- Google Search Showing Results For Punctuation Marks
- “Don’t Be Evil” Tool — Backed By Facebook & Twitter — Gets Them Into Google’s “Search Plus Your World”
- Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About
- “Ask On Google+” Links Appearing In Google’s Search Results
Online Marketing News From Around The Web:
Affiliate Marketing
- Pinterest vs. The Marketers: Round 2, www.jangro.com
- We Need More Properly Trained Affiliate Program Managers, whatdoesjoethink.com
- What Affiliates and Merchants Should Know About Pinterest Links, gtomanagement.com
- 2012 ecommerce trends, and what Skimlinks’ growth tells us, blog.skimlinks.com
- Affiliate Industry Preview: Todd Crawford of Impact Radius, www.revenews.com
- #FBAME – For the Betterment o Affiliate Marketing Everywhere, www.sarahbundy.com
- 5 Steps to Becoming the Top Affiliate for a Product, Search Engine People
- Affiliate Industry Preview: Affiliate Summit’s Shawn Collins, www.revenews.com
- How Various Online Payment Models Work in Affiliate Marketing, www.amnavigator.com
Blogs & Blogging
- Craft Your Best Blog Post Yet!, Heidi Cohen
- 26 Tips for Writing Great Blog Posts, www.socialmediaexaminer.com
- 3 Content Lessons from Top Performing Blogs, www.practicalecommerce.com
- How Long Does It Truly Take For A Business Blog To Grow Big?, www.thesaleslion.com
- Why a Killer Headline Just Isn’t Enough, www.fathomdelivers.com
Business Issues
- A Peek Inside Facebook’s Oregon Data Center, newsroom.intel.com
- Facebook And Timelines.com Propose 2013 Trial, Hint At Settlement, paidContent.org
- Groupon Buys Social Shopping Platform Mertado To Bolster Groupon Goods, TechCrunch
- Twitter is much more than social: co-founder Dorsey, Reuters
- Why Google owes you nothing, news.cnet.com
- Apple sells 350,000 textbooks in three days, analyst says, news.cnet.com
- DLD 2012 – Andrew Mason: Groupon Now Boasts 10,000 Employees, 70% Outside Of The US, TechCrunch
- Facebook Asks Paul Ceglia For $84,000 In Legal Fees, www.allfacebook.com
- Facebook registers ‘newsroom’ domains, is a social news website on the way?, fusible.com
- Target Realizes There Are Only Two Ways To Compete With The Internet, www.businessinsider.com
- Twitter To Launch German Office As It Expands Across Europe, www.mediabistro.com
Content Marketing
- 21 Ways to Make Your Content Stand Out, Heidi Cohen
- Eloqua Gets Inside B2B Marketers’ Heads, blog.eloqua.com
Conversion Optimization
- 7 Tips for Landing Page Greatness, searchenginewatch.com
Copywriting, Design & Usability
- 50 Fantastic Examples of CSS-Based Websites, www.topdesignmag.com
- How I would have stuffed up Twitter: Usability’s quest for simplicit, memeburn.com
Display & Contextual Advertising
- Is Your Facebook Ad Image Worthy of People’s Attention?, searchenginewatch.com
Domaining
- Wayne man makes killing on domain name, www.northjersey.com
General Internet Marketing
- The DAA Launches ‘Your AdChoices’ Campaign for Consumers, Marketing Pilgrim
Internet Marketing Industry
- Marketers Follow Users to More Social Sites, www.emarketer.com
Local Marketing
- Best Google Places Troubleshooting Posts (2011 – Early 2012), www.localvisibilitysystem.com
Mobile Marketing
- Beyond Email: 17 Easy Techniques to Optimize Your Mobile Marketing, www.aweber.com
- Developer Is Building An App Store For Banned Android Apps, TechCrunch
Other Items
- Do people care about the data you collect? Now, more than ever, they do., forrester.typepad.com
- Europe to issue tough new data-protection rules soon, Reuters
- Anonymous Targets Facebook For A January 28 Attack, www.allfacebook.com
- Breaking CAPTCHA with automated humans, www.troyhunt.com
Reputation Management
- EXCLUSIVE: Online Reputation Manager Hacked Websites To ‘inject’ Illegal Code, www.foxnews.com
- Reputation Management: How Suze Orman Jeopardized Hers, www.seo-writer.com
Search Marketing
- The Ultimate Google+ SEO Guide, www.blindfiveyearold.com
- How To Get The Equivalent Of $100K in PPC Ads For Free, www.seomoz.org
- Paid Search Clickthrough Rates Up Year Over Year, www.emarketer.com
- SEO Monitoring Tools and Tips, www.seomoz.org
- Top 10 Things to Look for in an SEO Expert, www.cio.com
Social Media
- This post on Google+ statistics is a billion* times better than any other post, VentureBeat
- Social Commerce Poised to Grow. Finally, www.marketingvox.com
- Fail Whale Creator, Yiying Lu: It Was Almost A Fail Elephant, pandodaily.com
- 11 Ways to Get Smarter & Stay Current in a World of Social Information Overload, Online Marketing Blog
- Amid Surging Volume, Facebook Consolidates Actions, www.allfacebook.com
- Google doubles Plus membership with brute-force signup process, arstechnica.com
- Google+ Needs Tight Local Networks To Succeed – Local SEO Guide, www.localseoguide.com
- Into the Pinterest Craze? How Small Biz Can Jump In, smallbiztechnology.com
- Obama To ‘hang Out’ In Google Chat To Discuss State Of The Union, Fox News
- Pinterest drives enormous blog and business success, www.businessesgrow.com
- Study: Consumers View Social Marketing As Invasive, MediaPost
- The 2012 Community Manager Report [INFOGRAPHIC], socialfresh.com
- Tumblr now reaches 120M people each month, VentureBeat
- Tweets-Per-Second Record Reportedly Shattered by Chinese Microblogging Service, techland.time.com
- Walking The “Be Human” Line In Social Media, outspokenmedia.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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