Marketing Day: January 22, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners
  This year’s GoDaddy Super Bowl ad is stepping away from the brand’s more racy themes of years past, and moving in a new direction. “Our new message is that of the go-getter – valuable, edgy and fun,” said GoDaddy CEO Blake Irving in an interview with USA Today, “Two years ago, it was provocative, sexy, […]
• Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]
  By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with […]
• Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network
  Facebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site’s mobile ad network. From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be extending Facebook’s […]
• Yahoo Makes Secure Search The Default
  Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how “referrer” data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com […]
• How A Twitter Scavenger Hunt Helped Book Of Mormon Stir Up Excitement For Its LA Premier
  When the Broadway show Book Of Mormon announced it would do a 4-month tour run at the Pantages theater in Los Angeles, the show’s social agency of record, BLT Communications, LLC, wanted to do something interesting and engaging to stir up excitement and attract new audiences for the award-winning show. “We were thinking what can […]
• Survey: Doritos Super Bowl Ad To Score High Engagement, While Dannon & Oikos Fall Short
  Using a predictive engagement survey, research consultancy Brand Keys claims Doritos will win the highest engagement rate of all the Super Bowl ads this year, while eight of the major brands reported to run ads during the game will fail to see a return on their investment. The survey polled 1,660 Super Bowl watchers to […]
• Opera: Android Has Reach But iPhones Drive More Revenue
  Fourth quarter 2013 data from Opera Mediaworks (and its AdMarvel unit) show that Android handsets have greater reach than the iPhone on a global basis (35.9 percent vs. 28.7 percent). However iPhones generate more ad revenue than their Android counterparts. When tablets/connected devices are factored in iOS reclaims the total traffic lead as well. Source: Opera […]
• 5 Ways To Kick Start Your Email Marketing This Year
  The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If […]
• Simple Optimization Tests Everyone Can Run
  Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement. We often talk about some really advanced topics here on […]
• So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget
  I’m blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That’s the essence of newsjacking, and everyone’s going […]
• Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards
  Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine “Wantering” noticed that some of the animated GIFs they uploaded began to feature the ability to view a play the GIFs directly from the pin board. When Wantering was logged into their account, a play button with “GIF” next […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages
• Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It
• Google Now Changing The Top Search Filters Based On Query
• Study: Display Ads Drive Search Clicks After Two Weeks
• Buyer Beware: 5 Tips For Spotting SEO Charlatans
• Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL
• Are You Using Your B2B Marketing Personas Effectively?
• Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches
• Expedia & Google: No Comment From Both About Possible Expedia Penalty
• Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”

Online Marketing News From Around The Web:

Affiliate Marketing

• OPM Study Analysis – a £14bn Breakdown of Sales & Expenditure in the UK, performancein.com

Analytics

• ClickTale’s Side-by-Side Heatmaps Help Companies Maximize Website Usability and Results, Business Wire
• The Quick and Easy Guide to Segmentation with Google Analytics, KISS Metrics

Blogs & Blogging

• 5 Ways to Find Out What People Really Want From Your Blog, ProBlogger
• 7 Simple Ways to Track The Health of Your Blog, pushingsocial.com
• How To Setup Your Personal Blogger Outreach System, bloggingwizard.com

Business Issues

• Google CEO sells 22,223 shares, www.nasdaq.com
• Grossman to Leave Twitter, www.broadcastingcable.com
• Look Out, Television: Already The King Of Online Ads, Google Goes For The Big Prize, Forbes
• Sandberg Becomes One of Youngest Billionaires in World, finance.yahoo.com
• Snapchat, Shutterfly and Yelp Join Consumer Electronics Association, www.ce.org
• U.S. court finds Samsung to infringe one Apple patent, declares one Samsung patent invalid, www.fosspatents.com

Conversion Optimization

• 3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate, www.marketingwords.com

Display & Contextual Advertising

• nRelate Launches nControl: A Native Ad Quality Control Platform For Publishers, PR Web

Domaining

• Donuts has bad luck of the draw, loses .ski as well, Domain Name Wire
• First 100 Generic Internet Domains Include .Rich, .Sexy and .Ninja, Mashable
• The biggest land rush in the history of the internet begins on February 4, qz.com

E-Commerce

• Costco.com and OfficeMax.com post the best December availability test scores, Internet Retailer
• Seek Repeat Customers to Drive Ecommerce Profits, Practical E-Commerce

Email Marketing

• Seven super exciting predictions for boring old email marketing in 2014, eConsultancy

Internet Marketing Industry

• Former Target Corporation Digital Strategy Lead, Nathan Jokinen, Joins Adconion Direct as Vice President of Strategic Development, www.adconiondirect.com
• HootSuite Acquires uberVU To Bolster Analytics Offering, www.marketwired.com
• Rakuten LinkShare Reports Double-Digit Growth for 2013 Holiday Season and Unprecedented Rise in Mobile Commerce, Business Wire
• Trueffect’s New Board of Advisors, blog.trueffect.com

Mobile/Local Marketing

• Here Are 24 Countries Where Windows Phone Outsells The iPhone (And Why It Does), Forbes
• Let’s Simplify and Strengthen Business Listing Verification, streetfightmag.com
• The Search For Actually Useful Apps On Google Glass, www.popsci.com

Other Items

• Chrome Bugs Lets Sites Listen to Your Private Conversations, talater.com
• Google launches new video quality report to evaluate ISP network performance, business.financialpost.com
• New Google Apps Sign-In Page Rolls Out, thenextweb.com
• Russian Spy Nodes Caught Snooping on Facebook Users, Wired

Reputation Management

• The Best Free And Paid Brand Monitoring Tools Reviewed, www.koozai.com

Social Media

• #NFL playoff games see millions of Tweets, Official Twitter Blog
• ‘Google outed me’, www.zdnet.com
• 10 Ways to Organically Gain Instagram Followers, nitrogr.am
• 14 Social Media Trends for 2014, Crazy Egg
• 6 Simple Photo Tools for Creating Social Media Visuals, Social Media Examiner
• Church of England issues 9 new commandments for the social media age, www.thedrum.com
• Facebook Just Changed Things Again (Link Posts Are a Good Thing!), www.amyporterfield.com
• The New Google+ and How To Avoid Getting Your Business Account Suspended, Search Influence
• The No-Nonsense Guide to ROI in Social Media, thefuturebuzz.com
• Tweeting pro tips: 5 types of tweets to keep your followers engaged, The Next Web

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.