MarTech » Marketing management » Marketing Day: January 22, 2014

Marketing Day: January 22, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners This year’s GoDaddy Super Bowl ad is stepping away from the brand’s more racy themes of years […]

Matt McGee on January 22, 2014 at 5:00 pm | Reading time: 8 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners
This year’s GoDaddy Super Bowl ad is stepping away from the brand’s more racy themes of years past, and moving in a new direction. “Our new message is that of the go-getter – valuable, edgy and fun,” said GoDaddy CEO Blake Irving in an interview with USA Today, “Two years ago, it was provocative, sexy, […]
Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]
By nearly all accounts, ecommerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with […]
Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network
Facebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site’s mobile ad network. From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be extending Facebook’s […]
Yahoo Makes Secure Search The Default
Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how “referrer” data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com […]
How A Twitter Scavenger Hunt Helped Book Of Mormon Stir Up Excitement For Its LA Premier
When the Broadway show Book Of Mormon announced it would do a 4-month tour run at the Pantages theater in Los Angeles, the show’s social agency of record, BLT Communications, LLC, wanted to do something interesting and engaging to stir up excitement and attract new audiences for the award-winning show. “We were thinking what can […]
Survey: Doritos Super Bowl Ad To Score High Engagement, While Dannon & Oikos Fall Short
Using a predictive engagement survey, research consultancy Brand Keys claims Doritos will win the highest engagement rate of all the Super Bowl ads this year, while eight of the major brands reported to run ads during the game will fail to see a return on their investment. The survey polled 1,660 Super Bowl watchers to […]
Opera: Android Has Reach But iPhones Drive More Revenue
Fourth quarter 2013 data from Opera Mediaworks (and its AdMarvel unit) show that Android handsets have greater reach than the iPhone on a global basis (35.9 percent vs. 28.7 percent). However iPhones generate more ad revenue than their Android counterparts. When tablets/connected devices are factored in iOS reclaims the total traffic lead as well. Source: Opera […]
5 Ways To Kick Start Your Email Marketing This Year
The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If […]
Simple Optimization Tests Everyone Can Run
Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live ecommerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement. We often talk about some really advanced topics here on […]
So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget
I’m blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That’s the essence of newsjacking, and everyone’s going […]
Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards
Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine “Wantering” noticed that some of the animated GIFs they uploaded began to feature the ability to view a play the GIFs directly from the pin board. When Wantering was logged into their account, a play button with “GIF” next […]