Marketing Day: January 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Live Blog: The Facebook Graph Search Press Conference
  As you can see in the live blogging coverage below, Facebook has announced Facebook Graph Search, an upgrade to its largely-ignored search function. It relies heavily on “likes” and other connections that users make inside Facebook’s “graph.” We’ve written an initial article about it on our sister site, Search Engine Land, and will have a […]
• Twitter Now Partnering With 250 Carriers In 100 Countries To Help Bring Tweets To The Masses
  In an ever expanding effort to grow, Twitter is now partnering with cell carriers to help users Tweet on select feature phones. According to Bloomberg Twitter has now partnered with nearly 250 operators in 100 counties to help users read and post Tweets without having to pay high data charges. In some deals operators have agreed to waive text fees […]
• How Marketers Can Optimize For Clicks Based On Time Of Day
  As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a report showing record-breaking, $17 billion online advertising revenues in the first half of 2012 – a 14% increase over the same period in 2011. With this growth also comes a greater […]
• Content Marketing On A Limited Budget
  Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing budgets and are able to put hundreds of thousands of dollars towards content marketing initiatives. That’s certainly not always the case, however. One of the questions I am often asked is: “What kind of content […]
• Dlvr.it Can Now Automatically Deliver Blog Posts & Updates Directly To Google+
  Sick of manually updating your Google+ Page every time you release a blog post? A new feature from the popular content syndication & delivery service dlvr.it now lets users auto-post directly to Google+. Simply push your content and deliver your content to all of your social profiles In addition to the automated posting, dlvr.it users can also […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Up Close With Facebook Graph Search
• SEO For Facebook Graph Search? Facebook Has Some Tips
• 5 Tools You Never Thought To Use For Link Building
• How The New Facebook Search Is Different & Unique From Google Search
• 6 Tips For Increasing Search Team Communication
• Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
• 3 Predictions For The Future Of Google+ Profiles In Autosuggest
• Yext “Reinvents The Local Business Listing” With New Rich Content Options
• Google’s 6th “Doodle 4 Google” Contest: “My Best Day Ever…”
• Links From Press Releases Do Have Ranking Benefit Despite What Google Says
• Report: Global Paid Search Spending Up 18% In 2012
• 77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]

Online Marketing News From Around The Web:

Affiliate Marketing

• Travel Affiliates: What destinations should you be targeting?, www.affiliates4u.com
• Rakuten LinkShare Ranked #1 Affiliate Network for Second Consecutive Year, www.businesswire.com

Analytics

• Big Data: What is it and What Does it Mean to Your Business?, www.silverbean.com
• The Marketer’s Guide to Actionable Data, monetate.com

Blogs & Blogging

• Disqus says web comments aren’t just popular — they’re a good business, paidContent.org
• How to Optimize Your Blog for Lead Generation, www.networksolutions.com
• Blog Post Repurposing: An Underused But Powerful Tactic, siegemedia.com

Business Issues

• Social Networks Aim to Land More Super Bowl Ad Dollars, Ad Age
• Twitter’s $1 Billion Target Helped by Turkey as IPO Nears, Bloomberg
• Bezos: ‘I never expected this’, Internet Retailer
• France Tax Probe Into Google Enters Final Stages, Minister Says, Bloomberg
• Google ordered to reveal identity of anonymous bloggers in Australian defamation suit, thenextweb.com
• Yahoo’s Chief Information Security Officer Departs, With More to Come, All Things D

Content Marketing

• How to Avoid ‘False Choices’ in Content Marketing, MarketingProfs
• Three Basic Elements of Content that Spreads, www.copyblogger.com

Conversion Optimization

• What You Can (and Should) Ask for on Your Landing Page Forms, blog.hubspot.com

Mobile/Local Marketing

• Is it Time to Take the Tablet? The Rise and (Possible) Fall of a Digital Device, www.thesearchagents.com
• ‘Generation Y’ Leads the Way on Smartphones, eMarketer
• PayPal says 23 retailers accept its payments inside their stores, Internet Retailer

Other Items

• News outlets improperly used photos posted to Twitter, Reuters
• Think Like Zuck’s New Generation of Work Ethic, Forbes

Reputation Management

• 7 easy steps to spot fake reviews, www.trackur.com

Social Media

• Being Smarter with the Long Tail of Social Monitoring and Influence, dannybrown.me
• How to Use Instagram to Build Your Business, www.stayonsearch.com
• LinkedIn Groups: The Social Marketer’s Secret Weapon For Targeting Media Roles, www.aimclearblog.com
• Privacy and Terms of Service Changes on Instagram, blog.instagram.com
• Tracking the Oscar buzz, Twitter Blog
• Twitter Tools for Busy Bloggers and Businesses, www.unmemorabletitle.co.uk
• Which Social Network’s Users Make the Most Money? [INFOGRAPHIC], socialfresh.com
• Why You Suck At Social Media Networking, Search Engine Journal