Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Discover the ‘new’ new rules of marketing
  Sep 13, 2018 by Scott Brinker
  The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing.
• Exclusive: Survey shows social media poised to capture holiday ad spend
  Sep 13, 2018 by Brian Handly
  Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
• How keyword match types work after the new close match variants change
  Sep 13, 2018 by Frederick Vallaeys
  Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
• To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
  Sep 13, 2018 by Greg Sterling
  Unacast hopes to unlock the ‘black box’ of location.
• 4 lessons learned from 200,000 Amazon beauty, personal care product pages
  Sep 12, 2018 by Andrew Waber
  What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.
• Gartner’s Andrew Frank: Third-party validation of brands, content is coming
  Sep 12, 2018 by Barry Levine
  Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
• Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
  Sep 12, 2018 by Barry Levine
  Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.
• iOS 12 release gives users more power, marketers more options
  Sep 12, 2018 by Robin Kurzer
  Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Radius launches customer data platform for B2B
  Sep 13, 2018 by Barry Levine
  The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
• Protect Your Brand: The best defense is a good offense
  Sep 13, 2018 by Digital Marketing Depot
  Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.
• Branch buys TUNE’s attribution platform
  Sep 13, 2018 by Barry Levine
  The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.

Online Marketing News From Around The Web:

• 18 Chatbot Software Options To Improve Marketing, IgniteVisibility
• 5 Ways to Add Page Fans to Your Facebook Messenger Contact List, IgniteVisibility
• Are you paying attention to holiday shopping behavior?, Think With Google
• How to Conduct Market Research, Infusionsoft
• Navigating the Algorithmic Learning Period in Google & Facebook Ads, Wordstream
• Savvy social media strategies boost anti-establishment political wins, The Conversation
• Welcome Back to School: National PTA and Facebook Launch Digital Families Community Events, Facebook Newsroom
• Why Answering Questions Is a Powerful Content Play, SEO Copywriting

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.