MarTech » Marketing management » Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Project

Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Project

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 12, 2017 at 4:05 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Marketing budget increases: Tips for wielding a double-edged sword for 2017
Jan 12, 2017 by Joshua Reynolds
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
Ad copy hack for your AdWords pathways
Jan 12, 2017 by Jason Puckett
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
Super Bowl LI advertisers: Here are the brands gearing up for game day
Jan 12, 2017 by Amy Gesenhues
Marketing Land is keeping track of this year’s Super Bowl LI brands, with updates as new advertisers and campaign details are announced.
Intel’s Super Bowl LI ad turns NFL MVP Tom Brady’s daily routines into epic experiences
Jan 12, 2017 by Amy Gesenhues
The 30-second spot showcases Intel’s 360-degree replay technology, the same technology Fox Broadcasting will use during the game.
[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai
Jan 12, 2017 by Matt McGee
In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.
In the age of intelligent agents, how does marketing work?
Jan 12, 2017 by Barry Levine
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
Dun & Bradstreet buys Avention so its data can become real-time triggers
Jan 12, 2017 by Barry Levine
Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
Conversable launched the first Twitter-based automated conference guide at CES
Jan 12, 2017 by Barry Levine
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
Amazon Canada ordered to pay $1M fine for deceptive price listings
Jan 12, 2017 by Amy Gesenhues
Canada’s Competition Bureau said its charges against Amazon sent a clear message that unsubstantiated savings claims will not be tolerated.
5 big things marketers actually have to start doing in 2017
Jan 12, 2017 by Blaise Lucey
Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get started.
Mobile marketing predictions for 2017 from 11 industry veterans
Jan 12, 2017 by Aaron Strout
What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
Facebook Journalism Project aims to build stronger ties with news publishers
Jan 11, 2017 by Greg Sterling
Company will collaborate with journalists on new products, tools and and training.
Can you prove social media is working?
Jan 11, 2017 by Digital Marketing Depot
Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure.