Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Questions are the center of great websites
  Jun 20, 2017 by Brian Massey
  When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.
• Instagram Stories daily audience hits 250M, adds live Story replays
  Jun 20, 2017 by Tim Peterson
  To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
• SEO: The missing piece in brand protection
  Jun 19, 2017 by Bobby Lyons
  Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.
• PPC strategy: Planning beyond the click
  Jun 19, 2017 by Amanda Evans
  Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
• How to set up a successful revenue-generating demand gen system
  Jun 19, 2017 by Sweta Patel
  Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.

Online Marketing News From Around The Web:

Analytics

• What Does An Analytical Marketer Look Like?, The Direct Markting Association

Blogs & Blogging

• 10 Reasons Why You’re Not Getting Social Shares On Your Blog, The Blog Herald
• Safe Mode is here, Tumblr., Tumblr
• Your Blog Needs an Editorial Mission Statement, Practical Ecommerce

Business Issues

• The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising, Wall Street Journal

Content Marketing

• A Simple Plan for Managing and Completing a Content Project, Copyblogger
• CXOs Value Long-Form Marketing Content for Insight, KoMarketing
• Higher Education: How to Raise Your Content Marketing Game, Content Marketing Institute
• How To Do Content Marketing For A SaaS Startup, Search Engine People
• My Evolution From Coder to Content Marketer, CMS Wire
• The Evolution of Content Marketing: What the 1900s Can Teach You, Search Engine Journal

Conversion Optimization

• 4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions, ConversionXL
• 7 Key Design Elements for a Mobile Landing Page that Converts, ProBlogger

Copywriting, Design & Usability

• 7 Must Have Elements of Every Small Business Website, Duct Tape Marketing
• Connecting With Users: Incorporating Humor In Web Design, Smashing Magazine
• How to Improve Your WordPress Site Speed, CopyPressed
• The Most and Least Valuable Contributions of UX Designers, UXmatters
• What Makes a Great Press Webpage?, Crazy Egg
• Writing: Six Types of Hooks to Reel in Readers, MarketingProfs

Display & Contextual Advertising

• 4 Custom Affinity Audiences To Try For Display Advertising, PPC Hero

Domaining

• Amazon Buying Grocery Domain Names, Domain Investing
• Search Google Before Buying a Domain Name, Domain Investing

Ecommerce

• UPS rolls out new package for the peak holiday shipping season, Digital Commerce 360
• Ecommerce Technology: Why Your ESP Is Not Enough, and What You Need Instead, MarketingProfs
• The 2 Winners in Amazon vs. Walmart Battle, Practical Ecommerce
• There’s A War Going On Behind Amazon’s “Add To Cart” Button, BuzzFeed
• User-generated content’s influence on purchase decisions grows, Retail Dive

Email Marketing

• Moving beyond the basics of email automation, My Emma

General Internet Marketing

• 4 Free Methods to Excel at Digital Marketing on a Budget, Social Media Explorer
• A complete guide to partnership marketing, Econsultancy
• Digital Marketing for Small Business…Online Marketing Demystified, Flyte New Media
• How to Succeed in the Engagement Economy, Marketo
• Top Influencers of 2017, Forbes

Internet Marketing Industry

• Unmetric Introduces AI-Powered “Xia” to Provide Marketers with Actionable Insights from Branded Content Performance, PR Web

MarTech

• Evolution of chatbots: Don’t fall off the bandwagon, Mobile Marketer
• Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?, CMS Wire

Mobile/Local Marketing

• Will The Last App Advertiser Please Turn Off The Lights?, AdExchanger

Social Media

• ‘Lean Back’: Facebook to Woo Viewers, Brands with TV Fare, AdAge
• 11 Effective Ways to Use Facebook Ads, Social Media Examiner
• 4 Live Event Tactics Marketers Should Try Out on Social Media, Epicosity
• 5 Steps to More Creative and Effective Social Media Campaigns, Convince and Convert
• Stand #WithRefugees on World Refugee Day, Official LinkedIn Blog
• Tuesday Tip: How to Make Your Comments More Visual, Official LinkedIn Blog

Video

• #MoreThanARefugee, Official YouTube Blog
• 10 Ways You Can Use Explainer Videos in Marketing, MarketingProfs
• Business Insider Videos Thrive on Delivering Soft News, Tubular Insights
• Chase’s CMO Says YouTube Isn’t Taking the Right Steps to Control Brand Safety, Adweek
• How to Turn Video Content into Conversions, Convince and Convert
• Pride Year Round: The Benefits of LGBT-Inclusive Messaging in Online Video Advertising, Think with Google
• YouTube Playbook for Creative Advertising, Think with Google
• YouTube Wins Back Some Marketers After Ad Uproar, but Others Stay Away, Wall Street Journal