Marketing Day: Instagram Adds Caption Editing, Native Advertising Tips & Social Media Tactics
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Instagram Enables Typo Cleanup With Caption Editing Ability Instagram announced several changes to its mobile app today, most notably giving users the ability to edit captions. That means people will no longer […]
Amy Gesenhues on November 10, 2014 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Instagram Enables Typo Cleanup With Caption Editing Ability
Instagram announced several changes to its mobile app today, most notably giving users the ability to edit captions. That means people will no longer have to decide between deleting a post or living with a typo. “This has been one of the top requests that we’ve heard from the community, and we’re excited to finally […] - Porn Purveyors Want Google To Help Reduce Industry Piracy
The entertainment industry has fought long and hard to get Google and other search engines to combat piracy and promote legitimate purchases and downloads. Now the porn industry wants the same treatment. The BBC reports that “Porn stars and studios have called on Google to help publicise legal ways to buy adult content in an […] - How Every Business — Including Small Local Players — Can Use Native Advertising
Native advertising is a powerful marketing tactic. Columnist Wesley Young explains how your business — no matter its size or scope — can get on board. - Why Your 2015 Plan Needs To Include Data & Analytics Governance
With so many arms of your organization depending on data to make strategic decisions, columnist David Booth suggests forming a centralized team to ensure business-wide cohesion. - Beyond Tag Management: The Future Of Advertising Data
In part 6 of this multi-part series on tag management, contributor Josh Dreller discusses where advertising data is headed and and what we can do to get there. - Social Media Marketing Tactics that Work – Next Week in Las Vegas
Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing your brand’s communities, driving traffic with […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
- Sweden The Latest To Consider Google “Link Tax” For Newspapers
- Bing Predicts More Than 95% Of The Senate, House & Governor Elections
- Simple Tips To Set The Stage For Local SEO In 2015
- How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
- Social Media Marketing Tactics that Work – Next Week in Las Vegas
Online Marketing News From Around The Web:
Affiliate Marketing
- Amazon Wants to Make Every Prime Customer an Affiliate, affiliatetip.com
Analytics
- How to Make Sense of Website Analytics, www.promodo.com
Blogs & Blogging
- 3 Reasons to Accept Guest Posts, blog.woorank.com
- 9 Things You Might Be Getting Wrong With Your Blog Images, authoritylabs.com
- Go the Blogging Distance: Planning for the Long Haul, www.searchengineguide.com
- How I Generated $25,000 with 249 Comments, www.quicksprout.com
- How to Make Your Blog Look Attractive in No Time, www.problogger.net
- The Simple Blog Tweak That Gets You More Social Shares Right Now, boostblogtraffic.com
Business Issues
- Apple Quietly Hires UK Team From Map App Pin Drop, techcrunch.com
- Is it time for a new Google mission statement?, CNN
- Obama Calls on FCC to Issue Rules Protecting Net Neutrality, online.wsj.com
Content Marketing
- Advertorials in the Age of Content Marketing and Promotion, relevance.com
- Four ideas to overcome content saturation in your niche, www.businessesgrow.com
- How to Master the 4Ps of Content Marketing in 2015, www.searchenginepeople.com
- How To Set Goals For Your Content Marketing, blog.visual.ly
- No More Boring Brands: Creative Content from a Conservative Company, contentmarketinginstitute.com
- The 17 Best Tools to Get Your Content Its Largest Audience, blog.bufferapp.com
- The many different ways publishers define ‘clickbait’, digiday.com
Conversion Optimization
- 6 Free Resources that Will Help You Become a Better CRO, blog.crazyegg.com
- Optimize your time: the future of conversion rate optimization, econsultancy.com
- Tracking User Behavior Leads To Better Conversions, www.searchenginejournal.com
Copywriting, Design & Usability
- Does Your Website Still have These Outdated Elements?, www.paveya.com
- Why You Shouldn’t Hire a UI/UX Designer, www.usertesting.com
Display & Contextual Advertising
- Fall of the Banner Ad: The Monster That Swallowed the Web, www.nytimes.com
- In Defense of Banner Ads: Everybody Hates Them but They Work, adage.com
Domaining
- ICANN Last Resort New gTLD Auctions Scheduled for November, www.thedomains.com
- Stuart Lawley Clarifies .XXX Registrant Rights in the Upcoming Adult New gTLDs, www.thedomains.com
E-Commerce
- 5 Consumer Insights from VWO eCommerce Survey 2014, vwo.com
- Alibaba just made $1.8 billion in one hour of online shopping, qz.com
- Ecommerce Holiday Advertising Trends Preview, www.nanigans.com
- Thursday is the New Black Friday and Other Holiday Predictions, www.getelastic.com
- Why e-retailers need to embrace promotions and coupons, www.internetretailer.com
Email Marketing
- 10 Tactics to Increase Newsletter Subscriptions, www.marketingprofs.com
- 25 Holiday Email Subject Lines That Shine, www.verticalresponse.com
- Canada’s Anti-SPAM Law Is In Full Effect, blog.movableink.com
- Christmas email marketing has begun: four examples from fashion brands, econsultancy.com
- Email Address Guardianship: Whose Responsibility Is It Anyway?, thedma.org
- Email Newsletter Performance by Time Sent and Subject Line Length, www.marketingprofs.com
- Five Key Email Automation Takeaways for Marketers, www.marketingprofs.com
- How I Use Email to Boost My Organic Traffic, www.searchenginejournal.com
- How to Turn Your Email Newsletters into Prime Real Estate, blogs.constantcontact.com
General Internet Marketing
- The Real Time Marketing Myth – How To Win The Superbowl, www.b2bmarketinginsider.com
Mobile/Local Marketing
- 5 Hyperlocal Platforms With Acquisition-Based Pricing, streetfightmag.com
- Apple Watch set to become gatekeeper to the iPhone, www.mobilecommercedaily.com
- Good Technology Mobility Index Report Confirms Soaring Growth in Enterprise App Activations, www1.good.com
- Messenger Reaches 500 Million, newsroom.fb.com
- The Must-Have Mobile App Metrics Your Business Cannot Do Without, blog.kissmetrics.com
Social Media
- 3 Strategies to Connect Facebook Advertising to In-store Sales, blog.zogdigital.com
- 3 Tools to Make Photos Stand Out on Facebook, allfacebook.com
- 4 Rules to Managing Twitter Chatter About Your Business, www.dexmedia.com
- 4 Simple ways to improve your Facebook ads CTR, whoisjonleuty.com
- 4 Ways Facebook Groups Can Improve Fan Relationships, www.socialmediaexaminer.com
- 6 Skills Every Social Media Specialist Should Harvest, www.thunderactive.com
- 7 Advanced LinkedIn Strategies for B2B Marketing, blog.kissmetrics.com
- 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook, allfacebook.com
- Canadian advertisers to use Instagram as a brand-building vehicle, www.theglobeandmail.com
- Facebook Likes Publishers, But Will They Like It Back?, allfacebook.com
- Facebook: How To Stand Out, heidicohen.com
- How to Improve Your Social Media Holiday Campaigns, www.socialmediaexaminer.com
- How To Keep It Personal With Facebook Ads, blog.kissmetrics.com
- How to Set up a Facebook Page for Your Business, www.verticalresponse.com
- The 20 Most Popular Brands on #Twitter, www.mediabistro.com
- The 8 Types of Twitter Ads: A Closer Look At Twitter Cards, www.socialbro.com
- The Newbie’s Quick-start Guide to Success on Tsu (or any other social network), www.seo-writer.com
- Use Marketing Personas to Supercharge Your Twitter Content, www.mediabistro.com
- When should you start holiday Facebook ad campaigns? Now, www.insidefacebook.com
- Why to Become a Social Media Network Early Adopter?, www.internetmarketingninjas.com
Video
- Convince Your Boss To Use Video Content Marketing, heidicohen.com
- Fullscreen to buy online video producer Rooster Teeth, www.reuters.com
- Jetpak: The white knight of YouTube networks?, digiday.com
- Video Production and Copyright: Protect Yourself In Agreements!, www.reelseo.com
- Why You Really Need a Facebook Video Strategy, smallbiztrends.com
- Why Your Small Business Should Be Part Of The Video Marketing Revolution, newrisedigital.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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