Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 9, 2017 at 4:10 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Kiss your personas goodbye (and say hello, AI)!
Feb 9, 2017 by Venkat Nagaswamy
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful. - 6 ways to grow your podcast audience with SEO
Feb 9, 2017 by Stephan Spencer
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. - It’s time to get ready for the holidays (Yes, really!)
Feb 9, 2017 by Dave Davies
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017. - The evolution required to achieve a sustainable online ecosystem
Feb 9, 2017 by Ben Barokas
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. - Using influencer campaigns for real-time amplification
Feb 9, 2017 by Caitlin Jeansonne
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. - The brainpower boost: How neuroscience nurtures marketing and design potential
Feb 9, 2017 by Caitlin Pequignot & Tommy Hung
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. - Adblade adds self-service RTB for its WordPress plugin
Feb 9, 2017 by Barry Levine
Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain. - AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data
Feb 9, 2017 by Barry Levine
Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible. - What marketers should know about Twitter’s Q4 2016 earnings
Feb 9, 2017 by Tim Peterson
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have gotten more difficult. - A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Feb 9, 2017 by Amy Gesenhues
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. - Twitter’s ad revenue declined in Q4 2016
Feb 9, 2017 by Tim Peterson
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report. - How to use live chat to increase conversion
Feb 8, 2017 by Digital Marketing Depot
In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses. - Facebook’s ad policies revised to encourage inclusion and diversity
Feb 8, 2017 by Tamar Weinberg
Facebook’s ad policies have been updated to increase opportunity and prohibit discrimination.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
- Amazon’s Jeff Bezos & Steve Boom on Starting a New ‘Golden Age’ for Music, Billboard
- How Tumblr’s Uhovski Tumbled Into Job He Didn’t Know Existed, AdAge
Content Marketing
- 5 Foolproof Ways to Increase Your Conversions from Gated Content, Simply Measured
- 6 Ways Employees Can Help Your Business’ Content Marketing Efforts, Search Engine Journal
- A Marketer’s Guide to Selecting the Best Images for Your Content, Convince and Convert
- Hot Content Marketing Topics From Top B2B Brands, Top Rank Marketing Blog
- How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future, Content Marketing Institute
- The 4Ws of Marketing Content Creation, MarketingProfs
- Why Pitches Are the Key to Great Content Marketing, Contently
Conversion Optimization
- 5 Foolproof Ways to Increase Your Conversions from Gated Content, Simply Measured
- The Hard Truth About A/B Testing I Had to Swallow, Crazy Egg
Copywriting, Design & Usability
- What does a good website test look like? The essential elements of testing, Google Analytics Blog
E-Commerce
- 4 key customer segmentation methods for laser-targeting your e-commerce audience, UserTesting Blog
- Amazon Tap now lets you talk to Alexa without using your hands, VentureBeat
- Dissecting Amazon’s 2016 Financial Performance, Practical Ecommerce
- If you are going to sell products online this year, in any niche “Read this”, Click Newz
- The online sales tax may see new life in Congress, Internet Retailer
Email Marketing
- 4 Reasons Your Review-Request Emails are Being Deleted, Marketing Words Blog
- Valentine’s Day: Love, Romance and Email Marketing, MarTech Advisor
General Internet Marketing
- Influencer Marketing on a Budget: New Tactics for 2017, Social Media Explorer
MarTech
- How Machine Learning Uncovers Hidden Correlations for Marketers, CMS Wire
- Three Emerging Technologies Will Revolutionize Your Digital Marketing Strategy, Mack Collier
Mobile/Local Marketing
- 5 Tips to Navigating the Constantly-Moving Mobile Market, Search Engine Journal
- Millions of apps could soon be purged from Google Play Store, The Next Web
- The B2B Marketer’s Essential Guide to WeChat Official Accounts, KoMarketing
Other Items
Social Media
- Facebook is testing Beach Mode in Workplace to reduce notifications, VentureBeat
- Giving You More Choice Over Your Content on LinkedIn, Official LinkedIn Blog
- How Facebook Is Stepping Up Its Efforts to Thwart Discriminatory Advertising, Adweek
- How Super Bowl LI Drove Millions of Facebook Engagements, NewsWhip
- How to Choose the Best Social Media Marketing Tool for Your Business, The Buffer Blog
- How to Plan Your Instagram Feed to Rock the Grid, Tailwind Blog
- Is Snapchat Building A Phone? How It Looks & Features, MediaKix
- Pinterest’s president talks search and getting marketers to buy in, Digiday
- Snapchat will need to heed Twitter’s missteps if it’s going to be successful, Quartz
- Twitch launches Communities to help gamers organize around their shared interests, TechCrunch
- Twitter Is Stuck on the Grammys, Adweek
- Up Your Social Media Game with These New Instagram Features for Small Business, Small Biz Trends
- Valentine’s Day: Flowers, Chocolate and Facebook Cards?, Adweek
Video
- YouTube glitch causes channels to lose tons of subscribers in minutes, The Next Web
- Facebook Is Continuing Its Premium Video Push With the Hire of MTV’s Mina Lefevre, Adweek
- How 5 Premier League clubs are using social video, Digiday
- How to Use Facebook Live for Your Small Business, Small Biz Trends
- Live Content is Rising in Popularity, Duct Tape Marketing
- Only 8% of Brands Intend to Use Virtual Reality for Ads, AdAge
- Report: Personalized Video Content is Proving Valuable for Businesses, KoMarketing
- Why the Future of Virtual Reality Depends on Advertisers, AdAge
- With VR in your browser, see the world like a Grizzly, Google Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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