Marketing Day: IFTTT Adds Twitter Triggers, BuzzFeed’s Not Afraid Of Facebook & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit Hidden cameras show off the comedian’s antics and the uncomfortable reactions of his passengers. NRF: A Record 56 Percent Of […]
Amy Gesenhues on October 17, 2014 at 4:05 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit
Hidden cameras show off the comedian’s antics and the uncomfortable reactions of his passengers. - NRF: A Record 56 Percent Of Holiday Shoppers Will Shop Online This Year
More evidence that the upcoming holidays could be a good one for online retailers: The National Retail Federation (NRF) says a record 56 percent of consumers plan to shop online this year. That’s according to the NRF’s Holiday Consumer Spending Survey, a survey of more than 7,500 consumers during the first week of October. That […] - IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking
Good news for social media robot fans. If This Then That (IFTTT), the popular automation tool, has expanded its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the new triggers: […] - Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a […] - Apple iAd Advertisers Can Now Retarget Across iOS Devices
Though they haven’t been shouting it from the rooftops, Apple added audience retargeting capabilities to its mobile ad platform iAd in iOS 8. Digiday reported that Apple has been actively pitching agencies cross-device ad retargeting via iAd, which has struggled to find a foothold and the premium identity bestowed upon its launch in 2010. IAd […] - 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? - How To Give Your Content Marketing Purpose & Punch
As content marketing becomes mainstream, how can your content stand out? Columnist Nate Dame discusses how to better understand your audience for content marketing success. - 5 Ways Smart Marketers Accrue Social Influence
Columnist Katy Keim outlines steps you can use to take advantage of influencers in social media. - BuzzFeed: We Don’t Fear Facebook News Feed Changes
As the CEO of a site that receives so much traffic from Facebook, you might think BuzzFeed’s Jonah Peretti would be worried about changes Facebook has made over the past year to filter out memes and other types of low-quality content. But Peretti said recently he’s not — and even if BuzzFeed gets less traffic […] - Official: Twitter Will Now Show You Tweets From People You Don’t Follow
Twitter’s move away from a strictly real-time feed became a bit more real late today. The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the […] - Twitpic Can’t Find A Buyer, So It’s Pulling The Plug After All
Cancel Twitpic’s subscription to its resurrection. After tweeting on Sept. 18 that it had found a buyer to rescue it from closure — a shutdown that the company said was necessary because of a trademark dispute with Twitter — Twitpic announced today that it will in fact be shutting down. Twitpic founder Noah Everett updated […] - Twitter’s New Audio Cards Play Music & Podcasts In Your Mobile Timeline
Twitter announced a new audio experience for iOS and Android today, giving people one-tap access to listen to music, podcasts and other sonic content. The new feature — Audio Cards — is being launched in partnership with third-party streaming services, though only one — SoundCloud — was identified in the blog post announcing the rollout. […] - Jack Daniel’s Opens World’s First Crowdsourced Bar
To celebrate its 164th birthday, the bourbon brand orchestrated the creation of the venue for its party. - Stephen Colbert Demands Google Apology For Getting His Height Wrong
Increasingly, Google has been trying to provide people with direct answers to questions rather than sending them to web sites. That got Google into trouble yesterday with comedian Stephen Colbert, because it cut an inch off his height. On his show last night, Colbert joked about googling himself as he regularly does, only to be horrified […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
- Media Companies Republishing Google Right-To-Be-Forgotten Links
- Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
- Bing Ads Tests Consumer Ratings Annotations
- Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
- App Search Engine Quixey Annouces China Deal With Alibaba
- How Large Multi-Location Businesses Can Dominate In Local Search
- Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Online Marketing News From Around The Web:
Affiliate Marketing
- Big Data Is Shaking Up Old-School Affiliate Marketing, www.marketingprofs.com
Analytics
- The Key to ROI Will Come from Within, www.emarketer.com
Blogs & Blogging
- Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog, www.marketingprofs.com
- Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal, www.blogherald.com
Business Issues
- 5 Ways Google Is Beating Apple, wallstcheatsheet.com
- Apple has lost the plot on simplicity, qz.com
Content Marketing
- 5 Epic Content Marketing Tips from Joe Pulizzi, www.wordstream.com
- A Single Version of Truth: One Key to Content Marketing Measurement Success, contentmarketinginstitute.com
- Steal These 5 Awesome Content Marketing Tips, heidicohen.com
- The 3 Factors That Drive Content Marketing Success, relevance.com
Conversion Optimization
- 5 Landing Page Mistakes that Are Drowning Your Conversions, blog.crazyegg.com
- 5 Questions to Help You Create Customer-Centric Landing Pages, unbounce.com
- How to Use Conversion Optimization to Drive Growth, blog.kissmetrics.com
Copywriting, Design & Usability
- Be A Better Designer By Eating An Elephant, www.smashingmagazine.com
Display & Contextual Advertising
Domaining
- Flippa Reveals The Niches With The Highest Chance of Selling and a Whole Lot More, www.thedomains.com
- GoDaddy Price Confusion Over Premium New gTLD Domains, www.billhartzer.com
E-Commerce
- Alibaba’s new service encourages U.S. e-retail purchases, www.internetretailer.com
- Pinterest and Ecommerce, www.getelastic.com
- Practical Tips on Selecting Payment Options for eCommerce Sites, www.blogherald.com
Email Marketing
- 5 Ways for Writing Email Copy That’s Warm, Cozy, and Conversational, www.impactbnd.com
- 7 Spine Tingling Good Halloween Emails That Are Haunting Our Inboxes, www.verticalresponse.com
- 8 Ways to Delight and Reward Your Email Subscribers, relevance.com
- Apple Pay + Email: Reducing the friction to purchase, blog.movableink.com
- The 5 Basic Steps of Starting to Build Your Email List, www.marketingtechblog.com
General Internet Marketing
- The Disconnect Between Marketers and IT Buyers, www.marketingprofs.com
- Why Growth Is Killing Digital Agencies, adage.com
Internet Marketing Industry
- Google Exec Tells Marketers To Spend Less Time Thinking About TV Ads, Wall Street Journal
- Amobee Named as Official Twitter Marketing Platform Partner, mobilemarketingmagazine.com
Mobile/Local Marketing
- 66pc of tablet shoppers leverage mobile during path to purchase, www.mobilecommercedaily.com
- Apple Pay Begins Monday at More Than 220,000 Retail Locations, Wall Street Journal
- Facebook may have solved mobile, but Google is still struggling with it, GigaOM
- How to Leverage Yelp Effectively to Maximize Direct Bookings, www.e-marketingassociates.com
- Mobile ads lead to more conversions, www.internetretailer.com
Reputation Management
- A delightful conversation with Andy Beal about online reputation management, www.marketingpilgrim.com
Social Media
- 10 World Leaders Who Rule on Twitter, www.adweek.com
- A Local Social Network That Stays Indoors, streetfightmag.com
- Do Salespeople Make the Best Social Advocates?, www.convinceandconvert.com
- Facebook Post Ideas for Your Small Business Page, www.dexmedia.com
- How a Social Media Mistake can Cost $4.3M in Losses, www.searchenginejournal.com
- How to Get Your First 100 Twitter Followers, www.quicksprout.com
- How to Respond to Facebook Changes, www.socialmediaexaminer.com
- How to Use the Hashtag to Expand Your Reach, blog.getresponse.com
- The Psychology of Sharing, www.stateofdigital.com
- Why Copyblogger Is Killing Its Facebook Page, www.copyblogger.com
Video
- Holiday Inn’s Digital Only Approach Has Generated 135 Million Video Views So Far, www.adweek.com
- JW Player on The Latest in Video Technology Innovations, www.reelseo.com
- Why You Need To Make Videos, www.johnchow.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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