Marketing Day: IAB Original Digital Video Report, Facebook Upgrades Native Ads & Mobile Display Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on May 6, 2015 at 5:02 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed
Test for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages. - Facebook: Smartwatches Are “Absolutely” An Advertising Opportunity
Even without an Apple Watch app, Facebook ad exec says company sees smartwatches and wearables as an advertising venue. - IAB Reports Nearly A Quarter Of U.S. Adult Population Watches Original Digital Video
IAB’s 2015 Original Digital Video Study shows the number of U.S. consumers watching digital content is up 13 percent over last year. - Facebook Strengthens Native Ad Tools For Audience Network Placements
Today Facebook’s native ads received a big upgrade with the addition of new templates, an ad manager and horizontal scrolling capability. - Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Synchronize your watches! With a new contest, Fuller’s London Pride is rewarding tweets and raising awareness of its daily quality check. - Prudential’s Marketing Leader Aims To Make Life Insurance More Relevant In Today’s Market
Get To Know: Prudential Executive VP of Product and Marketing Mark Hug - Stop Building Marketing Platforms For Marketers
Columnist Jim Williams believes the marketing platform of the future needs to be focused on buyers, not marketers. - What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Columnist Josh Manion explains why Google’s update should encourage marketers to move beyond the mobile Web into native mobile apps. - Mobile Video Advertising Revenues Much Higher Than Impression Share — Report
You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business. - Succeeding In Mobile Display Advertising: Little Messages That Pack A Big Punch
Mobile advertising comes with a plethora of challenges. Columnist Rob Rasko wants your help in understanding mobile marketing effectiveness.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Content Marketing For Local Businesses: Get Creative & Pay To Play
- How Search Result Analysis Leads To A Better SEO Program
- Here’s An AdWords Script To Mine Your Search Query Reports
- Google Will Stop Displaying Emoji Symbols In The Search Results
- Apple Confirms Their Web Crawler: Applebot
- Google Officially Launches The New Search Analytics Report In Webmaster Tools
Online Marketing News From Around The Web:
Analytics
- Marketers Share Data Externally, Whether or Not They Want To, www.emarketer.com
- More Metrics That May Lead You Astray, blog.returnpath.com
- What’s Your Level Of Confidence In The Data?, adexchanger.com
- Which Social & Mobile Metrics Should You Be Paying Attention To?, www.adweek.com
Blogs & Blogging
- 12 Things You SHOULDN’T Do on Your Company Blog, www.searchenginejournal.com
- How to Get Google to Send You 119,717 Visitors Every Month, www.blogtyrant.com
- What Should Go into Your Blog’s Branding Strategy, www.martechadvisor.com
- Why Startups and Bloggers Both Fail at Blogger Outreach, blog.thesocialms.com
Business Issues
- Doing more on diversity, Official Google Blog
- comscore Acquires Analytics Firm Proximic, www.martechadvisor.com
- Google has dramatically expanded the number and type of schools it recruits from, qz.com
- LinkedIn gets most of the Bonus FAR real estate capacity in Mountain View’s North Bayshore, www.bizjournals.com
- Silicon Valley Slams EU Web Regulation Plan, www.wsj.com
- Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen, www.adweek.com
Content Marketing
- 48 Content Writing Examples, Tools, Tips and Resources, contentmarketinginstitute.com
- Are These 4 Common Legal Mistakes Putting Your Content at Risk?, www.copyblogger.com
- Content Marketing Strategy: Context, Context, Context, www.cmswire.com
- Internal Content Curation: What Most Marketers Miss, heidicohen.com
- Super Meta Infographic: Why Infographics Are Content Marketing’s Secret Weapon, contently.com
Conversion Optimization
- 2 Digital Advertising Praxes To Convert Users, www.searchenginejournal.com
- How To Beat Google’s New Mobile Update With Conversion Rate Optimisation, www.webpresence.tv
- What can the German football team tell us about conversion optimization?, econsultancy.com
Copywriting, Design & Usability
- Explaining The Perfect Website Design to Non-Designers, www.blogherald.com
Domaining
- Congress to put .sucks on trial, domainincite.com
Ecommerce
- 3 Bad Ecommerce Customers You Should Fire, www.practicalecommerce.com
- Alibaba Results: What to Watch, blogs.wsj.com
- Another cross-border ecommerce provider is acquired, www.internetretailer.com
- Fashion retailer Net-a-Porter’s new social network wants to combine your photo-sharing and shopping in one app, qz.com
- Former Apple Retail Boss Ron Johnson Unwraps eCommerce Site “Enjoy”, blogs.wsj.com
- How to Leverage Storytelling for eCommerce Success, blog.crazyegg.com
- New Research from Invoca Reveals Key Drivers in Omni-Channel Path to Purchase, www.martechadvisor.com
- Two Retail Veterans Take Aim at Amazon’s Ecommerce Reign, mobile.nytimes.com
Email Marketing
- 3 Tips to Wake up NonResponders & Boost Email Open Rates, www.verticalresponse.com
- How to Build Vendor Relationships and Increase Sales with Email Marketing, blogs.constantcontact.com
- Mobile Email: Everything You Need To Know & Then Some, amyafrica.com
- Top 4 Reasons We Open Marketing Emails, www.usertesting.com
General Internet Marketing
- Audience Behavior Transcends TV Viewership, www.sharethis.com
- Digital Marketers, It’s Not All About You, www.cmswire.com
MarTech
- 29 marketing tech “unicorns” worth $1 billion+ each, chiefmartec.com
Mobile/Local Marketing
- 19 must-have features for mobile product pages, econsultancy.com
- 5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing, www.adweek.com
- 6 Tools Restaurants Can Use to Offer Mobile Ordering, streetfightmag.com
- App Annie Buying App Data Provider Mobidia, recode.net
- Does Anyone Use Social Sharing Buttons on Mobile?, moovweb.com
- How to use mobile phone data for good without invading anyone’s privacy, qz.com
- Local Advertising to Go Programmatic, www.emarketer.com
- Mandatory Mobile: Taking CRM on the road, www.martechadvisor.com
- Marketers getting more adept at mobile targeting, but challenges loom, www.mobilemarketer.com
- Road to in-store mobile payments is bumpy for Apple Pay, www.mobilecommercedaily.com
- Social-Local Landscape: Are Snaps the New Check-in?, blog.biakelsey.com
- Understanding the role of influence in cross-device transactions, blog.affiliatewindow.com
- Why Mobile Commerce Is Not eCommerce 2.0, www.getelastic.com
Social Media
- 11 Terrific Twitter Profile Designs for Inspiration, www.jeffbullas.com
- 33 Social Media Groups and Chats You Should Know About, blog.bufferapp.com
- 4 Reasons Marketing Shouldn’t Control Social Media, www.convinceandconvert.com
- 5 Social Media Reports to Help You Crush Any Meeting, simplymeasured.com
- Are Facebook Ads Getting More Popular with Small Business?, smallbiztrends.com
- Don’t Boost Your Facebook Posts, www.blogtyrant.com
- How #brands can #hashtag like #champs, digiday.com
- How The UN Uses Twitter To Bring The World Together One Tweet At A Time, www.socialbro.com
- How to Develop a Social Media Brand Standards Guide, www.searchenginepeople.com
- IBM, Facebook Form Product Innovation Partnership, adage.com
- Social Media is the Next Big thing for Networking, blog.similarweb.com
- The Secret Language of Emojis on Instagram, www.adweek.com
- Twitter Scrambles for an Ad Fix as Nielsen’s Promoted Tweets Show Up in Porn Feeds, www.adweek.com
Video
- 3 Ways to Justify Your Native Video Budget, www.adknowledge.com
- 4 Video Marketing Tips for Healthcare Marketers, www.toprankblog.com
- 6 Ways to Use Live Streaming Video for Business, www.socialmediaexaminer.com
- Celebrating Moms on YouTube, adwordsagency.blogspot.com
- Meerkat Launches Developer Platform To Differentiate From Periscope, techcrunch.com
- Reddit launches a video division to create original content, www.theverge.com
- Why Banning Periscope is Stupid, www.convinceandconvert.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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