MarTech » Marketing management » Marketing Day: Hulu At NewFronts, Google Kills Gmail Grid View & Bigcommerce Acquires Zing

Marketing Day: Hulu At NewFronts, Google Kills Gmail Grid View & Bigcommerce Acquires Zing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Now Has 40M Active Small Business Pages Facebook announces “Boost Your Business” tour and live chat support for advertisers. NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks […]

Amy Gesenhues on April 29, 2015 at 5:00 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Facebook Now Has 40M Active Small Business Pages
Facebook announces “Boost Your Business” tour and live chat support for advertisers.
NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks Up Seinfeld
“Hulu is TV,” says company’s head of sales, setting Hulu apart from line up of digital content providers at this year’s NewFronts.
Mobile-Only Users Surpassed PC-Only Users In March — comScore
ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.”
5 Things Marketers Need To Know From Twitter’s Earnings Call
Changes in direct response ad measurement slowed revenue growth, but are improving ROI, Twitter execs say. Google search integration coming in May; tweets in Apple Spotlight search already here.
Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers
According to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.”
Google Pulls Plug On Gmail Grid View
Just over a year after introducing images to the promotions tab, Gmail reverts back to the text-only format.
How Microsoft Plans For Windows 10 To Rule The World By Leveraging iOS & Android
Android app? iOS app? No problem, says Microsoft — it can easily be a Windows app, a pitch it hopes will resonate with developers.
Mobile Activity In Cities Vs. Suburbs In Massachusetts: What Marketers Can Learn
Like many urban areas, Boston’s mobile usage far outshines that in the rest of Massachusetts. Columnist Andrew Waber explains how that patterns like this impact marketers’ mobile-focused campaigns.
Why Using Buyer Personas Will Delight Your Customers And Improve Sales
By knowing who your customers are, you can deliver the right message and guide your business strategy, explains columnist Mary Wallace.
Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History
There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment.
The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow
New API changes rolling out tomorrow will put a premium on user privacy and protection, limiting the access that marketers once had in the process.
Google Analytics Updates iOS App, Version 1.2 Out Now
Release notes list a handful of upgrades, including date range comparisons.
Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities
Ecommerce provider gains new tools for servicing retailers that have both online and brick-and-mortar stores.