Marketing Day: How Best To Organize Your Site, YouTube’s Top 10 Ads In April & Email Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Smartphone Share Stabilizes In US, Competitive Only At Margins
  According to many months of comScore data, Android hovers at around 52 percent penetration, while the iPhone has a 42 percent share.
• Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
  Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy.
• Marketing’s New Customer Nerve Center: Marketing Operations
  As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles.
• Retailer Mobile Strategies Start With Driving In-Store Sales
  As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims.
• Top 10 YouTube Video Ads in April: Mother’s Day Helps Pandora, Nike, Dove & Teleflora Win Top Spots
  Four of YouTube’s top five video ads targeted women and moms last month.
• Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
  What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Search For “Summer Movie Guide” Serves Up Film Trailers, Showtimes, Reviews & More
• We Tested How Googlebot Crawls Javascript And Here’s What We Learned
• Google Testing “Value Alert” Notice In Google Shopping Ads
• Google Drops Another Search Filter: Reading Level
• How To Marry Keywords & Compelling Content: In-Depth & Step By Step
• Search In Pics: Google LEGO Room, Super Heroes & Panda On Apple Watch

Online Marketing News From Around The Web:

Analytics

• Best Practices: Five Ways to Win with Data-Driven Marketing, adage.com
• How to View Marketing Metrics the Right Way, www.convinceandconvert.com

Blogs & Blogging

• 7 Blogging Superstars Reveal Their Secrets, heidicohen.com
• How to Be an Effective Blog Curator, 3qdigital.com

Business Issues

• AOL Profit Beats Estimates on Growth in Digital Ad Revenue, adage.com
• Flickr Head Departs Yahoo Just as Latest Redesign of Photo Service Rolls Out Today, recode.net

Content Marketing

• How Different Generations Consume Content Online, www.adweek.com
• Related Noise Offers Free Curated Content Solution for Brands, Blogs, www.adweek.com
• Scale and charlatans: native advertising’s big challenges, digiday.com
• Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic, contentmarketinginstitute.com

Conversion Optimization

• How to Know if an A/B Test Impacts The Bottom Line, blog.kissmetrics.com
• Why Visitor Engagement Holds the Key to Conversion, www.convinceandconvert.com

Copywriting, Design & Usability

• 3 Easy Ways to Improve Writing Skills, www.blogherald.com
• Designers And Developers: No Longer A House Divided, www.smashingmagazine.com

Domaining

• Domain name operator Rightside posts 13% revenue gain, swings to profit, Geekwire
• .sucks and ICANN not invited to Congressional hearing on .sucks and ICANN, domainincite.com

Ecommerce

• Impatient consumers won’t wait for e-retailers to get their act together, www.internetretailer.com
• Mother’s Day 2015: Consumer behavior is shifting, adwordsagency.blogspot.com
• What Gets Shoppers to Log In to Sites?, www.emarketer.com

Email Marketing

• 5 Keys to an Effective Unsubscribe Program, www.silverpop.com

Internet Marketing Industry

• Announcing Emma’s newest partner, Eventbrite!, myemma.com
• JUICE Mobile Adds Audience Segments to Nectar®, Powered by Krux, blog.juicemobile.com
• Swrve is First Mobile Marketing Automation Platform to Support Webhooks, www.businesswire.com

MarTech

• Advertising Platforms make up a third of global M&A deals within AdTech during Q1 2015, www.thedrum.com
• Closing the Loop on Marketing Automation, www.cmswire.com
• Do Marketers Need to Become Data Scientists?, www.adweek.com

Mobile/Local Marketing

• 8 of the Top Apple Watch Apps for Small Business Owners, smallbiztrends.com
• As Media Watchdog Stamps Down on Mobile Viewability, Marketers Weigh In, www.adweek.com
• IPhone biggest driver by far of in-store mobile payments, www.mobilecommercedaily.com
• It’s Time To Rethink Cross-Device Accuracy, adexchanger.com
• New Android app privacy controls could impact mobile marketers, www.internetretailer.com

Reputation Management

• Monitor & Improve Your Company’s Online Reputation, www.searchenginepeople.com

Social Media

• 10 Must-Haves for Your Social Advertising Partner, www.adknowledge.com
• 23 Extraordinary Facebook Advertising Facts, www.jeffbullas.com
• 5 Ways to Use LinkedIn for B2B Marketing, www.verticalresponse.com
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself, www.marketingprofs.com
• How TOMS Plans to Launch a Movement with Instagram, www.convinceandconvert.com
• In social, marketers enjoy free lunches while they last, econsultancy.com
• Nick VanWagner of LinkedIn on Social Business: It’s Getting Personal, smallbiztrends.com
• The Facebook “It’s Not Our Fault” Study, socialmediacollective.org
• Top Publishers Saw 15% Engagement Growth on Instagram in April, www.adweek.com
• Why Paying for Social Is Better Than ‘Doing’ Social, contently.com
• Your TV x Twitter guide to the Upfronts, www.Twitter.com

Video

• 3 Ways to Justify Your Native Video Budget, www.adknowledge.com
• Comparing the NFL’s YouTube and Facebook Video Strategies, adage.com
• Google Says 46% of the Web’s Video Ads Are Never Viewed, adage.com
• Ready For Our Close-Up! Announcing Yelp’s First TV and Digital Ads, officialblog.yelp.com
• Snapchat to Charge Advertisers Two Cents a View on Discover, adage.com
• Viral Video Roundup April 2015: Are Facebook Fans More Engaged?, www.reelseo.com
• Want Leads? Use YouTube Remarketing, smallbiztrends.com