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MarTech » Marketing Management » Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & More

Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & More

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on April 6, 2015 at 5:04 pm | Reading time: 6 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
    Snack cake brand plays dumb with “touchdown” baseball reference, then reaps record engagement levels on its Twitter account.
  • George Takei Presents #OdesFromTheCode For H&R Block
    It’s tax season, which means the biggies are waging a marketing war for the honor of handling your return.
  • Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
    FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
  • How To Get Links, Leads, Shares & Sales From What You Already Know
    Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.
  • The 7 Most Meaningful Dimensions For Customer Segmentation
    Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.
  • Is Interactive Content In Your Future?
    If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors.
  • Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
    The results of the live-stream heavyweight battle are too close to call, but Twitter’s Periscope has come out of the gate swinging.
  • Spotted: Google+ Stories Appearing As Individual Google Now Cards
    If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • How To Generate Content Ideas That Result In Links, Leads & Shares
  • Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
  • The Future Of Search Engines Is Context
  • Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse

Online Marketing News From Around The Web:

Blogs & Blogging

  • Not Happy With Your Business Blog Performance? Try These 5 Tips, www.toprankblog.com
  • Top Takeaways from ProBlogger Perth Training Event, www.problogger.net

Business Issues

  • Consumers withdraw U.S. lawsuit against Google over Android app limits, Reuters
  • Google: Tier two employer now, says recent grad, Business Insider
  • Hulu Launches Its Own GIF Search Engine, techcrunch.com

Content Marketing

  • 10 Ways to Keep Your Employees Motivated to Participate in Content Marketing, www.thesaleslion.com
  • How to Hire Freelancers Who Make Your Content Better, contentmarketinginstitute.com
  • How to Integrate Content Creation with Outreach and Relationship Building, www.internetmarketingninjas.com
  • Overcome B2B ‘Content Marketing Crash’ in Four Moves, www.marketingprofs.com
  • Qualities that Create Shareable Content, www.ducttapemarketing.com
  • Seven Reasons Millennials Don’t Care About Your Content, www.marketingprofs.com
  • Why Creating Content Is Worth Your Time, blogs.constantcontact.com

Domaining

  • 8 Facts About Choosing the Right Domain Name, www.huffingtonpost.com
  • Do Domain Extensions Matter?, www.websitemagazine.com

E-Commerce

  • 4 Facebook Changes Every Retailer Should Know About, www.getelastic.com
  • 7 Product Detail Page Differentiators for 2015, www.practicalecommerce.com
  • Amazon Dash: Omni-channel marketing and omni-channel commerce converge, VentureBeat
  • An Alibaba program lets small web retailers order small quantities from factories, www.internetretailer.com
  • Are Men Bigger Digital Shoppers than Women?, www.emarketer.com
  • Domino’s is now ‘an e-commerce company that sells pizza’, Digiday
  • For some B2B sellers, the question is: Amazon.com or AmazonSupply.com?, www.internetretailer.com
  • How Many E-Commerce Shopping Carts Are Abandoned?, www.searchenginejournal.com
  • More eBay Merchants Migrating to Amazon in Search of Sales Growth, adage.com
  • Online shopping comes to neighborhood stores in China, www.internetretailer.com

Email Marketing

  • 3 Tips to Make a Great Welcome Mail, www.martechadvisor.com
  • 75 Email Newsletter Content Topics You Can Use ASAP, www.verticalresponse.com
  • Mobile Email Benchmarks: YoY Click, Purchase, and Design Trends, www.marketingprofs.com
  • New Enhancements to Attachments, Sort Options and Stationery, yahoomail.tumblr.com
  • Send Better Emails Using These 7 Data-Backed Tips, www.searchenginejournal.com
  • The One Metric Every Email Marketer Needs to Stop Measuring, blog.returnpath.com

General Internet Marketing

  • What’s the Core Function of a CMO?, www.cmswire.com

Internet Marketing Industry

  • Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements, digitalairstrike.mwnewsroom.com
  • OnBase by Hyland Takes ECM to the Next Level, www.onbase.com

MarTech

  • 9 big takeaways from last week’s #MarTech conference, chiefmartec.com
  • Should You Enable ‘Big’ Social Business or Team Collaboration?, www.cmswire.com
  • What Do Marketers Want From Ad Technology?, adexchanger.com

Mobile/Local Marketing

  • Google in talks with mobile operators for cheap overseas calls, Telegraph
  • Report Reveals Optimal Time To Promote iOS Apps, readwrite.com
  • 5 Tips to Engage Your Audience With Push Messages, www.convinceandconvert.com
  • How A Mobile App Can Drive Engagement at Your Event, blog.marketo.com
  • How To Reach Mobile-Obsessed, Multicultural Millennials, adage.com
  • Mobile + Marketing Automation Demystified, blog.marketo.com
  • Mobile dominates an e-retailer’s stats sheet during the NCAA basketball tournament, www.internetretailer.com
  • Mobile is the new black at Advertising Week Europe, www.mobilecommercedaily.com

Reputation Management

  • Online Reputation Management for Small Business, www.takeflyte.com

Social Media

  • Do Employers Own LinkedIn Groups Created By Employees?, Eric Goldman
  • Twitter’s role in the retail path to purchase, Twitter Blog
  • 11 Most Actionable Takeaways from Social Media Marketing World 2015, www.adweek.com
  • 13 Instagram Tools for Businesses, www.practicalecommerce.com
  • 2015 Social Media Benchmarks: Can You Guess The Results?, heidicohen.com
  • 4 Ways to Use Twitter To Supercharge Your Online Credibility, www.jeffbullas.com
  • 5 Facebook Features That Help Promote Your Business, www.socialmediaexaminer.com
  • 6 Ways How You Can Ace Social Selling, www.martechadvisor.com
  • Adapting With The User; Facebook Still Rules The Social Roost, adexchanger.com
  • Facebook Insights: A Detailed Guide to Facebook Analytics, www.razorsocial.com
  • Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
  • How to Control Access to Your Social Media Accounts, www.socialmediaexaminer.com
  • How to Use LinkedIn Premium For Your Business, www.searchenginejournal.com
  • Pinterest Acquires Team From Hike Labs, techcrunch.com
  • Snapchat Replaces “Best Friends” With Friend Emojis, techcrunch.com
  • Twitter Complies With Turkey’s Request, Ban to Be Lifted, recode.net
  • Twitter says the key to winning an election is definitely more Tweets, qz.com
  • Watch Brands Live-Tweet the Final Four, adage.com
  • Which Brands Are Taking Advantage of Instagram?, www.emarketer.com
  • Why social media startup Banjo will strike a chord with marketers, fortune.com
  • Your Go-To Social Media Checklist for Your Next Update, blog.bufferapp.com

Video

  • Twitter’s Periscope and Meerkat invade theaters, but movie biz not too worried, www.bostonherald.com
  • It’s time to take vertical video seriously, digiday.com
  • Livestreaming and Local: Tech’s Next Collision?, streetfightmag.com
  • The Five Essentials of a Killer Facebook Video Campaign, blog.kissmetrics.com
  • Video Styles that Attract and Convert Shoppers, for Ecommerce, www.practicalecommerce.com
  • YouTube Now Lets You Move YouTube Channels, Search Engine Roundtable
  • YouTube Removes Facebook as a ‘Connected Account’, www.reelseo.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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