Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 6, 2015 at 5:04 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
Snack cake brand plays dumb with “touchdown” baseball reference, then reaps record engagement levels on its Twitter account. - George Takei Presents #OdesFromTheCode For H&R Block
It’s tax season, which means the biggies are waging a marketing war for the honor of handling your return. - Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects. - How To Get Links, Leads, Shares & Sales From What You Already Know
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. - The 7 Most Meaningful Dimensions For Customer Segmentation
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. - Is Interactive Content In Your Future?
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors. - Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
The results of the live-stream heavyweight battle are too close to call, but Twitter’s Periscope has come out of the gate swinging. - Spotted: Google+ Stories Appearing As Individual Google Now Cards
If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How To Generate Content Ideas That Result In Links, Leads & Shares
- Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
- The Future Of Search Engines Is Context
- Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse
Online Marketing News From Around The Web:
Blogs & Blogging
- Not Happy With Your Business Blog Performance? Try These 5 Tips, www.toprankblog.com
- Top Takeaways from ProBlogger Perth Training Event, www.problogger.net
Business Issues
- Consumers withdraw U.S. lawsuit against Google over Android app limits, Reuters
- Google: Tier two employer now, says recent grad, Business Insider
- Hulu Launches Its Own GIF Search Engine, techcrunch.com
Content Marketing
- 10 Ways to Keep Your Employees Motivated to Participate in Content Marketing, www.thesaleslion.com
- How to Hire Freelancers Who Make Your Content Better, contentmarketinginstitute.com
- How to Integrate Content Creation with Outreach and Relationship Building, www.internetmarketingninjas.com
- Overcome B2B ‘Content Marketing Crash’ in Four Moves, www.marketingprofs.com
- Qualities that Create Shareable Content, www.ducttapemarketing.com
- Seven Reasons Millennials Don’t Care About Your Content, www.marketingprofs.com
- Why Creating Content Is Worth Your Time, blogs.constantcontact.com
Domaining
- 8 Facts About Choosing the Right Domain Name, www.huffingtonpost.com
- Do Domain Extensions Matter?, www.websitemagazine.com
E-Commerce
- 4 Facebook Changes Every Retailer Should Know About, www.getelastic.com
- 7 Product Detail Page Differentiators for 2015, www.practicalecommerce.com
- Amazon Dash: Omni-channel marketing and omni-channel commerce converge, VentureBeat
- An Alibaba program lets small web retailers order small quantities from factories, www.internetretailer.com
- Are Men Bigger Digital Shoppers than Women?, www.emarketer.com
- Domino’s is now ‘an e-commerce company that sells pizza’, Digiday
- For some B2B sellers, the question is: Amazon.com or AmazonSupply.com?, www.internetretailer.com
- How Many E-Commerce Shopping Carts Are Abandoned?, www.searchenginejournal.com
- More eBay Merchants Migrating to Amazon in Search of Sales Growth, adage.com
- Online shopping comes to neighborhood stores in China, www.internetretailer.com
Email Marketing
- 3 Tips to Make a Great Welcome Mail, www.martechadvisor.com
- 75 Email Newsletter Content Topics You Can Use ASAP, www.verticalresponse.com
- Mobile Email Benchmarks: YoY Click, Purchase, and Design Trends, www.marketingprofs.com
- New Enhancements to Attachments, Sort Options and Stationery, yahoomail.tumblr.com
- Send Better Emails Using These 7 Data-Backed Tips, www.searchenginejournal.com
- The One Metric Every Email Marketer Needs to Stop Measuring, blog.returnpath.com
General Internet Marketing
- What’s the Core Function of a CMO?, www.cmswire.com
Internet Marketing Industry
- Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements, digitalairstrike.mwnewsroom.com
- OnBase by Hyland Takes ECM to the Next Level, www.onbase.com
MarTech
- 9 big takeaways from last week’s #MarTech conference, chiefmartec.com
- Should You Enable ‘Big’ Social Business or Team Collaboration?, www.cmswire.com
- What Do Marketers Want From Ad Technology?, adexchanger.com
Mobile/Local Marketing
- Google in talks with mobile operators for cheap overseas calls, Telegraph
- Report Reveals Optimal Time To Promote iOS Apps, readwrite.com
- 5 Tips to Engage Your Audience With Push Messages, www.convinceandconvert.com
- How A Mobile App Can Drive Engagement at Your Event, blog.marketo.com
- How To Reach Mobile-Obsessed, Multicultural Millennials, adage.com
- Mobile + Marketing Automation Demystified, blog.marketo.com
- Mobile dominates an e-retailer’s stats sheet during the NCAA basketball tournament, www.internetretailer.com
- Mobile is the new black at Advertising Week Europe, www.mobilecommercedaily.com
Reputation Management
- Online Reputation Management for Small Business, www.takeflyte.com
Social Media
- Do Employers Own LinkedIn Groups Created By Employees?, Eric Goldman
- Twitter’s role in the retail path to purchase, Twitter Blog
- 11 Most Actionable Takeaways from Social Media Marketing World 2015, www.adweek.com
- 13 Instagram Tools for Businesses, www.practicalecommerce.com
- 2015 Social Media Benchmarks: Can You Guess The Results?, heidicohen.com
- 4 Ways to Use Twitter To Supercharge Your Online Credibility, www.jeffbullas.com
- 5 Facebook Features That Help Promote Your Business, www.socialmediaexaminer.com
- 6 Ways How You Can Ace Social Selling, www.martechadvisor.com
- Adapting With The User; Facebook Still Rules The Social Roost, adexchanger.com
- Facebook Insights: A Detailed Guide to Facebook Analytics, www.razorsocial.com
- Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
- How to Control Access to Your Social Media Accounts, www.socialmediaexaminer.com
- How to Use LinkedIn Premium For Your Business, www.searchenginejournal.com
- Pinterest Acquires Team From Hike Labs, techcrunch.com
- Snapchat Replaces “Best Friends” With Friend Emojis, techcrunch.com
- Twitter Complies With Turkey’s Request, Ban to Be Lifted, recode.net
- Twitter says the key to winning an election is definitely more Tweets, qz.com
- Watch Brands Live-Tweet the Final Four, adage.com
- Which Brands Are Taking Advantage of Instagram?, www.emarketer.com
- Why social media startup Banjo will strike a chord with marketers, fortune.com
- Your Go-To Social Media Checklist for Your Next Update, blog.bufferapp.com
Video
- Twitter’s Periscope and Meerkat invade theaters, but movie biz not too worried, www.bostonherald.com
- It’s time to take vertical video seriously, digiday.com
- Livestreaming and Local: Tech’s Next Collision?, streetfightmag.com
- The Five Essentials of a Killer Facebook Video Campaign, blog.kissmetrics.com
- Video Styles that Attract and Convert Shoppers, for Ecommerce, www.practicalecommerce.com
- YouTube Now Lets You Move YouTube Channels, Search Engine Roundtable
- YouTube Removes Facebook as a ‘Connected Account’, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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