Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Which PPC metrics matter? Lessons from half a million keywords
    Dec 8, 2017 by Jacob BaadsgaardColumnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).

  • Is holiday paid search more competitive in 2017 than 2016?
    Dec 8, 2017 by Andy Taylor
    Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
  • Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
    Dec 8, 2017 by Tim Peterson
    Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.
  • How to choose the right customer data platform
    Dec 8, 2017 by Digital Marketing Depot
    Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data.
  • Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
    Dec 8, 2017 by Ginny Marvin
    The study analyzed more than 6.5 million display and video ad impressions.
  • How to nurture new vs. existing leads
    Dec 8, 2017 by Seth Price
    Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
  • Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
    Dec 8, 2017 by Tim Peterson
    Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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