Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Trends
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 8, 2015 at 5:06 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest
Newcastle launches its “Chores” video in response to this year’s Doritos Super Bowl advertising campaign. - U.S. Holiday Desktop Ecommerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. - Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile ecommerce sales beat expectations, according to data from multiple sources. As one example, IBM reported the following US holiday traffic and sales figures: Mobile traffic: 45 percent of all online traffic for the 2014 […] - A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity
Harassment and hate speech threaten to poison the social media waters, making them toxic for users and marketers. Columnist Eric Schwartzman proposes a solution. - Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops
Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of […] - 5 Key Mobile Marketing Trends For 2015
Columnist Aaron Strout predicts what’s in store for mobile in the coming year. - 8 Ways Your Home Page Is Like A Multiple Choice Test
What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores. - How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data]
How are retailers engaging mobile shoppers with push notifications, and what’s the impact? Columnist Brent Hieggelke examines data from 150 retail apps. - Facebook Shares More Evidence That Facebook Video Is Really Big
In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%. - CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them”
“It’s not challenging our core business; it’s helping our core business,” he says on growth of digital. - Live Blog: Facebook, Google & Pinterest Talk Audience Engagement At CES
It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement. They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book
- Google France Homepage Goes “Je Suis Charlie” In Memory Of Charlie Hebdo Victims
- AdWords Reach Reporting Moves To The Campaigns Tab
- Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops
- AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
- What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
- Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes
Online Marketing News From Around The Web:
Analytics
- 3 Simple Ideas to Refresh Your Analytics, www.searchenginepeople.com
Blogs & Blogging
- 101 Ways to Promote Your Next Blog Post, www.buzzblogger.com
- 13 Common WordPress Mistakes to Avoid, nopassiveincome.com
- How To Promote Your Blog Via Social Networks, www.iblogzone.com
- No One Reads My Blog. 9 Tricks to Change Things, www.blogtyrant.com
- Prolific Blogger Shares the Key to Future Marketing Success, contentmarketinginstitute.com
Business Issues
Content Marketing
- 3 Tools to Supercharge Your Content Marketing Strategy, www.blogherald.com
- 4 Ways to Make Your Content Marketing New Year’s Resolution a Reality, www.attacat.co.uk
- 5 Content Domination Lessons From a Furniture Maker Turned Publisher, contentmarketinginstitute.com
- Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn’t), www.marketingprofs.com
- Content Marketing Distribution: Pull vs Push (Chart), heidicohen.com
- Creating a Content Scoring System, www.searchenginejournal.com
- How to Make Money and Change Lives with Content Marketing, www.jeffbullas.com
- Need Content Ideas? Customer Questions FTW!, www.komarketingassociates.com
- Starbucks stirs the heart: Strength in the Brand Story, www.portent.com
- Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It), contently.com
Conversion Optimization
- Average Conversion Rate: What’s Average, Anyway?, www.ppchero.com
- How Reducing Options Can Increase Conversions, blog.kissmetrics.com
- Increase Conversions for Shopping by Color, Size, Style, www.practicalecommerce.com
- Optimizing Landing Pages, www.blueinteractiveagency.com
Copywriting, Design & Usability
- Top resources for learning UX Design, www.stateofdigital.com
- Eight useful UX tips from Christmas sales emails, econsultancy.com
Display & Contextual Advertising
- Four Factors That Affect the Viewability of Digital Display Ads, www.marketingprofs.com
Domaining
- GoDaddy Auctions implements bidder verification, domainnamewire.com
- The new massive number two new gTLD has me paralyzed with confusion, domainincite.com
Ecommerce
- 5 Great Video Hosting Services for Ecommerce, www.practicalecommerce.com
- Kohl’s enlists bloggers to promote fitness clothing, gear, www.jsonline.com
- This startup wants to beat Amazon by rejecting its confrontational culture, qz.com
- Yahoo pressured on its stake in Chinese ecommerce giant Alibaba, www.internetretailer.com
Email Marketing
- 5 Foolproof Methods for Writing More Persuasive Marketing Emails, www.impactbnd.com
- 5 Things You Need to Know Before You Write a Word of Email Opt-In Copy, unbounce.com
- Actionable Email Marketing Strategies,www.smartpassiveincome.com
- Following the User Journey on Inbox by Gmail, www.usertesting.com
- Gmail Sponsored Promotions: Best Practices, www.searchenginejournal.com
- Shoppers want marketing e-mails tailored to their preferences, www.internetretailer.com
General Internet Marketing
- CMOs Increasingly Expected to Lead Customer Experience, adage.com
- How to Translate B2B Best Practices Into B2C Marketing Strategy, www.convinceandconvert.com
Internet Marketing Industry
- How to Use Marin to Allocate Spend Based on Quality Score, 3qdigital.com
Mobile/Local Marketing
- Apple Says App Store Sales Rose 50% in 2014, Wall Street Journal
- Apps are winning mobile, but not for publishers, digiday.com
- How to fail in m-commerce without really trying, www.internetretailer.com
- More 4G Usage Means More Video Streaming, www.emarketer.com
- Nine retailers that offer excellent Android mobile apps, www.internetretailer.com
- Truth about Mobile Advertising. Does it Even Work?, performinsider.com
- What You Need to Know About Mobile Marketing, www.imageworkscreative.com
- Why location-based marketing is an overripe low-hanging fruit, www.mobilemarketer.com
Social Media
- 3 Tips For Social Media Keyword and Conversation Analysis, simplymeasured.com
- 4 Social Posts That Can Captivate Any Audience, www.verticalresponse.com
- 4 Ways Great Brands Will Use Instagram in 2015, www.stateofdigital.com
- Boost Your B2B Marketing With Google+, www.b2binboundmarketer.com
- Brands Don’t Pay Attention to Customers on #Twitter, Says Study, www.mediabistro.com
- Do you Know the Difference Between a Community Manager and a Social Media Manager?, blog.hootsuite.com
- Facebook’s Fred Leach explains: Going beyond the Like, www.insidefacebook.com
- Facebook, Instagram Gear Up for Golden Globes, allfacebook.com
- Instagram for business?, yoast.com
- LinkedIn Reaches One Million Member Posts, Opens Publishing to New Markets, blog.linkedin.com
- Social Media Advertising: Choosing the Right Platform for Your Business, www.dexmedia.com
- Social Media Management Tips for Conferences, authoritylabs.com
- The Complete Instagram Marketing Kit, simplymeasured.com
- The No. 1 Social Media Mistake You’re Making (and Four Ways to Fix It), www.marketingprofs.com
- Verizon, Walmart among most socially devoted brands on Facebook in Dec. 2014, www.insidefacebook.com
- What is Your Social Media Persona?, www.p3inbound.com
- When social media marketing doesn’t work, www.businessesgrow.com
Video
- In YouTube’s shadow, Vimeo turns to exclusives, digiday.com
- Nike and AKQA Turn People’s Running Data Into 100,000 Unique Videos, Wall Street Journal
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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