Marketing Day: #HashtagBowl Live Blog Preview, Imgur’s GIF Tool & Native Ad Budgets

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries
  Here’s what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more.
• Facebook Is Using Humans To Improve News Feed Quality
  In a sign that the algorithm is not enough, Facebook has put together a team of 600 people to interact with Facebook and then answer detailed questions about their experience and preferences.
• Help Wanted: We’re Hiring An Associate Features Editor
  Applications are now being accepted for a new, full-time position on our growing editorial team!
• Google AdX, OpenX & Rubicon Project Remain Top-Rated Programmatic Sellers
  Casale Media is out, LinkedIn is in the top 20 on Pixalate’s January Seller Trust Index.
• Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’
  The financial services company seeks to highlight the ease of purchasing with Visa Checkout.
• Imgur Tool Simplifies The Process Animating Videos Into Gifs
  A new tool from media hosting powerhouse Imgur makes the creation of animated GIFs unbelievable easy.
• Native Advertising Budgets Will Rise In 2015, Say Marketers
  Still, most marketers devoted just up to 5 percent of their budgets last year to native ads.
• Web Searcher Experience: Is Delight Overrated?
  We hear talk about “delighting” your website visitors, but what role should this factor play in your planning? Contributor Shari Thurow weighs in.
• Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
  Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had
• Google Now Cards Integrated With Third-Party Developer Apps
• February 5 Webcast- Mobile Search & Click-to-Call
• Help Wanted: We’re Hiring An Associate Features Editor
• Search In Pics: Google’s Greyglers, Yahoo Keg, 40 Penguins
• 7 Ways To Use Splunk For Technical SEO
• Quickly See AdWords Performance By Search Query Length In Google Analytics

Online Marketing News From Around The Web:

Analytics

• 5 Content Metrics Every Marketer Needs to Analyze, www.ducttapemarketing.com
• Problem Solve First, Mine Data Later, smallbiztrends.com

Blogs & Blogging

• Blogger Intervention: 3 reasons why no one is engaging with your content, sherpablog.marketingsherpa.com
• Give a Deal to Blog Readers, www.domaininvesting.com

Business Issues

• Apple, Google and Amazon Reach “Freemium” Agreement, www.wsj.com

Content Marketing

• Content Curation: How to Easily Find Great Content to Share, www.socialmediaexaminer.com
• Five Strategies to Boost Customer Retention with Content, relevance.com
• Incorporate Quizzes Into a Content Marketing Strategy, www.ducttapemarketing.com

Conversion Optimization

• 5 Best Practices For Testimonials That Lead to Increased Conversions, www.techwyse.com
• 5 Practical CRO Predictions for 2015, blog.crazyegg.com
• How Long Should I Run An A/B Test For?, www.impactbnd.com
• The Perfect Execution of Conversion Rate Optimization, www.quicksprout.com
• Tracking Conversions Across Subdomains with AdStage, blog.adstage.io

Copywriting, Design & Usability

• 8 Steps to Building Features Your Users Actually Want, www.usertesting.com
• BBC, Guardian and Metro’s responsive makeovers: Who did it best?, digiday.com

Domaining

• Amazon staffing up for new gTLD launches, domainincite.com
• How to Pick the Right Domain Name, fizzle.co

Ecommerce

• Amazon Prime Membership Should Come With a Warning, time.com
• Amazon’s Q4 revenue grows 22% in North America, www.internetretailer.com
• Emerging Ecommerce Technologies That Will Change How We Market, www.internetmarketingninjas.com
• Facebook leads in social logins on retail sites, www.internetretailer.com
• Gap merges ecommerce and marketing in a new executive position, www.internetretailer.com
• Mobile Web beats apps for detail-oriented shoppers, www.mobilecommercedaily.com
• Switching to New Ecommerce Site, www.searchenginejournal.com

Email Marketing

• Disposable Email Services Product to be rolled out on Discard.Email, www.thedomains.com
• Email Marketing Lessons for Startups from 4 Real Success Stories, www.iblogzone.com
• How Welcome Emails Increase Engagement, www.verticalresponse.com
• Using Exit Overlays to Incentivize Email Signups, blog.getresponse.com
• What’s the Best “Tone of Voice” for Email Customer Support?, www.dexmedia.com

General Internet Marketing

• 5 Brand Parodies That Won the Super Bowl, contently.com
• A few numbers to know before kickoff, www.adknowledge.com
• The Beginner’s Guide to Podcasting, blog.kissmetrics.com

Internet Marketing Industry

• AppLift Unveils DataLift, the First Unified, LTV-Powered Mobile Media Buying Platform, www.marketwired.com
• App Install Ad Startup Tune Raises $27 Million, recode.net
• Ogilvy New York Elevates Falusi to Chief Creative Officer, adage.com

Mobile/Local Marketing

• Android Shipped 1 Billion Smartphones Worldwide in 2014, blogs.strategyanalytics.com
• Android users are diluting tablets’ sterling m-commerce rep, www.internetretailer.com
• Are Mobile Apps a Threat to the Web?, www.distilled.net
• Are We There Yet? The Rocky Road To Mobile Measurement, www.cmo.com
• Consumers Still Slow to Buy In to Mobile Payments, www.emarketer.com
• Don’t believe the unbelievers (Part 2); Google Glass has succeeded through Glass at Work, 9to5 Google
• Google CFO Calls Glass A Case Where The Company Needed To “Pause” And “Reset”, techcrunch.com
• Prototyping iOS And Android Apps With Sketch, www.smashingmagazine.com
• Technology and touchdowns: How mobile is changing the game, www.mobilecommercedaily.com
• The State of Mobile Commerce, www.getelastic.com

Social Media

• Kafka at LinkedIn: Current and Future, engineering.linkedin.com
• 3 Tips for Incorporating Data Into Your Social Media Strategy, www.semrush.com
• 37% of Female Fans Will Tweet About Super Bowl Ads, www.adweek.com
• 5 Key Facebook Marketing Trends For 2015, heidicohen.com
• 5 Social Planning Mistakes That Marketers Make, simplymeasured.com
• 5 Tips for Writing Promoted Tweets That Drive Conversions, blog.hootsuite.com
• 6 Steps To Start Your Social Media Campaign, www.searchenginepeople.com
• 8 Common Facebook Mistakes Social Media Managers Need To Avoid, blog.hootsuite.com
• Are You Ready for the “Geosocial” Revolution?, streetfightmag.com
• Jack Dorsey really, really approves of Dick Costolo as Twitter CEO, qz.com
• Let Your Humanity Shine in Social Media, www.convinceandconvert.com
• Making Pinterest – A look behind search guides, engineering.pinterest.com
• Pre-Released Super Bowl Ads Draw Attention on Twitter, simplymeasured.com
• Reddit complied with 64% of U.S. govt. data requests in 2014, according to its first transparency report, VentureBeat
• Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat, www.mobilecommercedaily.com
• Vine Introduces Vine Kids, techcrunch.com
• What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots, www.adweek.com
• Which NFL Teams Are Winning (and Losing) on Twitter?, www.marketingprofs.com

Video

• At Complex, video is everyone’s job, digiday.com
• How Marketers Can Influence the YouTube Autoplay Feature, www.thesempost.com
• Red Bull & Nike: Building Solid Video Strategies, www.socialbakers.com
• Will Weak Deals Stifle Independent Content Creation on YouTube?, www.adweek.com