Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
  Mar 17, 2017 by Ginny Marvin
  As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.
• What influencer marketing can learn from PR’s history
  Mar 17, 2017 by Chuck Moran
  Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
• Email in 2017: Dying platform or still a worthy investment?
  Mar 17, 2017 by Len Shneyder
  Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
• Mapping keywords to the buyer journey in SEO
  Mar 17, 2017 by Janet Driscoll Miller
  Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
• MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
  Mar 17, 2017 by Barry Levine
  The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
• Surprise: Only 12% of top websites are using header bidding
  Mar 17, 2017 by Barry Levine
  Ad tech firm GetIntent also finds out that the leading solutions are not open source.
• Aprimo adds digital asset management with ADAM acquisition
  Mar 17, 2017 by Barry Levine
  With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
• What makes people love the brands they love?
  Mar 17, 2017 by Adam Grow
  Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
• Bing rolls out ‘Sportscaster’ Messenger bot for March Madness
  Mar 16, 2017 by Amy Gesenhues
  Bing’s bot lets fans follow their favorite NCAA men’s basketball team and will send a message if a team advances in the tournament.

Online Marketing News From Around The Web:

Analytics

• Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy, Mobile Commerce Daily
• The Evolution of Social Media Metrics, Socialbakers

Content Marketing

• Entrepreneurs: 7 Reasons Why Content is Required, Jon Loomer Digital
• So You Want to be a Content Marketer? You Better Know SEO!, Search Engine Journal
• What is a Content Strategist?, CopyPressed
• Why Linkable Content Wins and How To Create It?, Duct Tape Marketing

Conversion Optimization

• CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing, 3Q Digital

Copywriting, Design & Usability

• It’s 2017. Is SEO Copywriting Training Still Needed?, SuccessWorks

Domaining

• .feedback gTLD in breach of contract after big brand “fraud” claims, Domain Incite

Ecommerce

• Amazon will now tell Prime members what to wear via a new “Outfit Compare” feature, TechCrunch
• Amazon, eBay and QVC have the most loyal mobile shoppers, Digital Commerce 360
• eBay makes a major advertising push, Digital Commerce 360

Email Marketing

• 5 Golden Email Campaign Strategies Inspired by St. Patrick’s Day, MarketingProfs
• From easy to expert: Email list segmentation 101, Vertical Response Blog

General Internet Marketing

• 5 Ways to Improve Your Organization’s Marketing Agility, CMS Wire
• Marketing Trends’ Separating the Truth from the Hype, MarTech Advisor
• Use Employee Feedback to Build Better Marketing Campaigns, MarketingProfs

Internet Marketing Industry

• Signal and Tapad Partner to Expand Customer Reach Across Devices, Signal
• Pepperjam Simplifies Retailers’ eCommerce Business with Shopify Integration, Business Wire
• Qubit Targets Ambitious Growth with Two New Senior Hires Personalization innovator kicks off 2017 by adding key roles to its executive team, Qubit

MarTech

• Customer Experience Matrix: Is MarTech Is Too Important To Leave To The Marketers?, Customer Experience Matrix
• Top 5 Social Media Monitoring Tools To Track Your Brand Keywords, Search Engine People

Mobile/Local Marketing

• Beginners Guide to Developing a Mobile Strategy, Small Biz Trends
• Factors reshaping the mobile app economy, Mobile Commerce Daily
• Only one thing matters in mobile Web versus mobile app debate, Mobile Commerce Daily
• TV + mobile = millennial engagement, Mobile Commerce Daily
• Why Snapchat’s $24 Billion Valuation Was No Surprise to Mobile Marketers, Adweek

Other Items

• Gmail can now stream video attachments on the desktop, The Verge

Social Media

• ANA Tells Instagram, Snapchat, Twitter, Pinterest to Open Up, AdAge
• How Consumer Brands Used Twitter Tactics to Get the Big Game Followers on Their Side, MarTech Advisor
• How to Get the Most out of Social Media Listening, Socialbakers
• LinkedIn open sources Flashback, a tool for mocking internet traffic, TechCrunch
• What a 125-Year-Old Brand Taught Us About Standing Out on Social, NewsWhip
• Why You Should Market Your Small Business on LinkedIn, Social Media Explorer

Video

• 5 Types of Video Content Perfect for Each Stage of the Customer Journey, Content Marketing Institute
• Google promises ‘more robust’ tools to help YouTube advertisers avoid controversial videos, VentureBeat
• The Psychology of Video Advertising, AdAge