Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Improving the customer experience means getting search right
  Jul 13, 2018 by Jim Yu
  As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
• Do Google reviews impact local ranking?
  Jul 13, 2018 by Joy Hawkins
  Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.
• Winning the social media marketing game
  Jul 13, 2018 by Peter Minnium
  Contributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.
• How to implement an Account-Based Marketing strategy
  Jul 13, 2018 by Digital Marketing Depot
  Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts.
• Vivoom turns user-generated content into user-created ads
  Jul 13, 2018 by Barry Levine
  The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video.
• TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
  Jul 13, 2018 by Barry Levine
  The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.
• Report: Social media sentiment not predictive of offline brand outcomes
  Jul 13, 2018 by Greg Sterling
  Online and offline brand conversations occur in two vastly different ecosystems.
• Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
  Jul 13, 2018 by Robin Kurzer
  MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.
• Report: Companies increase martech spend but struggle to keep up with the speed of its growth
  Jul 13, 2018 by Robin Kurzer
  Though companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their stacks at a healthy pace.
• The spirit vs. the letter of the email law & the bits in between
  Jul 13, 2018 by Len Shneyder
  There are things we all “know” that aren’t actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.
• Third-party app store owner files EU complaint about being blocked by Google
  Jul 12, 2018 by Greg Sterling
  Google says there is significant risk from apps from third-party app stores.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• OneTrust releases first free assessment tool for the new California privacy law
  Jul 13, 2018 by Barry Levine
  The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.
• Rent, buy or train? How to accelerate strategic marketing operations
  Jul 13, 2018 by Debbie Qaqish
  Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.

Online Marketing News From Around The Web:

• 13 Expert Tips to Skyrocket Your Small Business Sales, Salesforce
• 6 Key Tactics to Kick-Start Your Instagram Sales Funnel, Business 2 Community
• Ecommerce Content Strategy – How To Create Content for Ecommerce, From the Future
• Email Client Market Share Trends for the First Half of 2018, Litmus
• Go Online Now, Every Other Thing You’ll See is a Video, Post Funnel
• How Pepperidge Farm drove 8x lift in social engagement, Mobile Marketer
• How to Reveal Your Best LinkedIn Prospects, Social Media Examiner
• Humor and Marketing Content, Energy Circle
• Why Your Social Selling Program Is Past Its Sell by Date, Social-Experts

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.