Marketing Day: Google, Samsung Top Brands For Video Ads, An Interview With Nissan’s Head Of Marketing & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 7, 2015 at 5:09 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” measurements. The full list of top brands covers a wide […] - Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data, market share for the Apple phone grew across all countries surveyed except in Japan. The growth was clearly triggered by the iPhone 6 and 6 Plus. The following Kantar chart compares sales data by operating system for the […] - Twitter Returns Bing Translator To TweetDeck
Users of the platform can now access translations of tweets in foreign languages again. - Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […] - Microsoft Rolling Out Ads On MSN Apps For iOS And Android
Cross-platform advertising now available in 24 markets across the vertical apps that launched a month ago. - Powered By Technology, The CMO Role Grows Up
No longer a cost center, marketing takes on a new role within the organization. Columnist Mary Wallace explores the evolution of CMO responsibilities. - Live Blog: The CES Panel On Twitter, Media & Entertainment
TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies react? That’s what Twitter is exploring in a panel at CES. The session is led by and involves several Twitter executives, as well as advertisers and companies that use Twitter. The […] - The Android Smart Television Infiltration Will Arrive This Spring
Televisions this spring will be getting smarter, thanks to the integration of Google’s Android operating system. - Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
A daring creative agency gets Yum Brands’ attention with an unauthorized video ad. - Nissan Marketing VP Says Nelson Mandela Was His Biggest Inspiration: “His Approach To Leadership…Just Blew Me Away”
Get To Know: Nissan Motor Company’s Corporate Vice President & Global Head of Marketing and Brand Strategy Roel de Vries - FTC Closes Yelp “Review Manipulation” Investigation Without Taking Action
Yelp reported on its blog that the US Federal Trade Commission has concluded a “deep inquiry into [Yelp’s] business practices” and decided not to take any action. Yelp says this is the second such inquiry into its advertising practices that has cleared the company of any alleged deception or other wrongdoing. Previously Yelp agreed to […] - Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. - 4 Videos That Get Cause Marketing Right
Businesses can benefit by allying with charities, and contributor Kelsey Libert explains the right way to go about this. - How Email Marketers Can Prepare For Inbox By Google
That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption. - Google Goes All In On “Viewability” For Display And YouTube Ads
Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Link Removal Requests Climb To 345 Million In 2014
- Reaching The Modern Family: Cross-Device Advertising Is A Must
- Report: Yahoo Search Share Up After Firefox Deal, Google Down
- SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education
- Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
- Tool Overview: LinkRisk — Not Just For Detoxing Anymore
- Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
- MarTech San Francisco 2015 Rates Increase Next Week
Online Marketing News From Around The Web:
Analytics
- Measuring: Miles or Inches?, www.conversationagent.com
Blogs & Blogging
- 16 Blog Content Ideas for Your Company Website, www.adviceinteractivegroup.com
- 4 Ways to Ensure Readers Trust Your Business Blog, www.blogherald.com
- 6 Lifesavers for Bloggers – The Blog Herald, www.blogherald.com
- Don’t Blog this Year Without the Most Important Thing of All, www.problogger.net
- How Do You Start Over After Building a Successful Blog?, www.businessesgrow.com
- How to Get 200+ New Subscribers From 1 LinkedIn Article, contentmarketinginstitute.com
- Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts, www.convinceandconvert.com
Business Issues
- Apple market share grows across Europe, US and China, www.kantarworldpanel.com
- Google drops Google TV, ports some devices to Android TV, www.slashgear.com
- Hyatt Names Maryam Banikarim Global CMO, adage.com
- NBC Still Not Sold Out of Super Bowl Ad Inventory, adage.com
Content Marketing
- 3 Persuasion Strategies for Your Content, www.convinceandconvert.com
- 5 Mobile Native Video Content Marketing Methods, www.searchenginejournal.com
- How Atlantic Media Strategies Grew Up and Became a Content Marketing Powerhouse, contently.com
- How to Conduct a Content Audit for Quality and Audience Experience, www.copyblogger.com
- Is Medium the Next Big Frontier for Content Marketing?, contently.com
- Should Brands Try to Publish Content at the Speed of News?, relevance.com
- What’s your unfair content advantage?, econsultancy.com
- Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers, contently.com
Conversion Optimization
- 12 Key Elements Your Website Needs to Improve Conversion Rate, seo-hacker.com
- 4 Reasons Ready-Made Landing Pages Aren`t Actually Ready, blog.crazyegg.com
- How to Optimize Your Website Messaging to Increase Conversions, blog.kissmetrics.com
- Which Channels Convert the Most #B2B Customers?, www.mediabistro.com
Copywriting, Design & Usability
- Abercrombie & Fitch places risky bet on responsive design in Asian expansion, www.mobilecommercedaily.com
- Build Different Things – Why You’re Not Done When Your Website is Responsive, www.distilled.net
- How Much Copy to Write on Your Home Page?, conversionxl.com
- The news sites that make designers cringe, digiday.com
- Top 7 Web Design Tips to Help Your Website Load Faster, smallbiztrends.com
Domaining
- Fatal timeout? A dozen dot-brands procrastinating to death, domainincite.com
- Video: Take on the World with these International Domain Strategies, www.rimmkaufman.com
E-Commerce
- 15 Ecommerce Resolutions for 2015, www.getelastic.com
- Brazil Ranks No. 10 for Retail Ecommerce Sales Worldwide, www.emarketer.com
- Ecommerce Lessons from the Wish Shopping App, www.practicalecommerce.com
- Five ways technology could shape UK retail in 2015, econsultancy.com
- How Gender, Age, and Left-Handedness Affect E-Commerce Behavior, www.marketingprofs.com
- The rise of mobile makes winning the Amazon Buy Box even more important, www.internetretailer.com
Email Marketing
- Survey Reveals The Best Tone of Voice to Take with Customers, www.verticalresponse.com
General Internet Marketing
- 3 Technology Trends that Marketers Should Watch in 2015, www.marketingtechblog.com
- 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success, blog.marketo.com
- Top 2014 Learnings to Jump-Start Your 2015 Marketing Strategy, www.silverpop.com
Mobile/Local Marketing
- Costco and Sears deliver snappy sites during the holidays, Internet Retailer
- Could the Mobile Ad Industry Spin off a Data Business?, streetfightmag.com
- Scales Tip Toward Mobile in 2015, www.boostmedia.com
- Solving the Dirty Data Problem in Location-Based Advertising, streetfightmag.com
Reputation Management
- Why building a platform is critical for the success of your personal brand, www.trevoryoung.me
Social Media
- 12 Essential Tips For Conducting Incredible Twitter Chats That Everyone Wants To Be At, www.socialbro.com
- 2015 Social Media Image Size Cheat Sheet and Image Tricks, blogs.constantcontact.com
- 5 Ways To Make Twitter Ads For Small Business Work For You, www.socialbro.com
- An Experiment: Facebook Ads Don’t Have to Suck, www.jonloomer.com
- Distribution of #Twitter Users Worldwide (2012-2018), www.mediabistro.com
- Facebook Gives Advertisers More Information on Conversion Pixels, allfacebook.com
- Find People and Jobs Faster with LinkedIn Search, blog.linkedin.com
- Four Steps to Getting Started With Social Selling, www.marketingprofs.com
- How brands label their social media influencer marketing, digiday.com
- How to Automate Social Media Sharing, www.searchenginejournal.com
- How to Find People on Twitter to Follow, www.razorsocial.com
- How to Find the Best Social Media Content for Your Audience, www.mediabistro.com
- How to Get More Followers on Instagram, www.techwyse.com
- How to Use Likes for Pinterest Marketing, blog.tailwindapp.com
- How we built new bulk editing tools, engineering.pinterest.com
- Introducing practical and robust anomaly detection in a time series, Twitter Blog
- LinkedIn Paid Ads 101: What You Need to Get Started, www.highervisibility.com
- Luxury Auto Brands Shine on Social, www.emarketer.com
- Making the Social Network Connection, www.dexmedia.com
- Pros, Cons of Sprout Social for Social Media Management, www.practicalecommerce.com
- WhatsApp Tops 700M Users, 30B Daily Messages, allfacebook.com
- Why Social Is the New Word-of-Mouth Marketing, and What That Means, www.marketingprofs.com
Video
- How to Create Social Videos With Your Smartphone, www.socialmediaexaminer.com
- How-to Build a YouTube Audience Using Google+, www.reelseo.com
- Is YouTube The Yahoo Of 2015?, techcrunch.com
- Robots Can Learn by Watching YouTube Videos, smallbiztrends.com
- Social Becomes Major for Video, www.emarketer.com
- YouTube Will Soon Support 360-Degree Video Uploads, gizmodo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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