MarTech » Marketing management » Marketing Day: Google, Samsung Top Brands For Video Ads, An Interview With Nissan’s Head Of Marketing & More

Marketing Day: Google, Samsung Top Brands For Video Ads, An Interview With Nissan’s Head Of Marketing & More

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 7, 2015 at 5:09 pm | Reading time: 9 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” measurements. The full list of top brands covers a wide […]
Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data, market share for the Apple phone grew across all countries surveyed except in Japan. The growth was clearly triggered by the iPhone 6 and 6 Plus. The following Kantar chart compares sales data by operating system for the […]
Twitter Returns Bing Translator To TweetDeck
Users of the platform can now access translations of tweets in foreign languages again.
Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
Microsoft Rolling Out Ads On MSN Apps For iOS And Android
Cross-platform advertising now available in 24 markets across the vertical apps that launched a month ago.
Powered By Technology, The CMO Role Grows Up
No longer a cost center, marketing takes on a new role within the organization. Columnist Mary Wallace explores the evolution of CMO responsibilities.
Live Blog: The CES Panel On Twitter, Media & Entertainment
TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies react? That’s what Twitter is exploring in a panel at CES. The session is led by and involves several Twitter executives, as well as advertisers and companies that use Twitter. The […]
The Android Smart Television Infiltration Will Arrive This Spring
Televisions this spring will be getting smarter, thanks to the integration of Google’s Android operating system.
Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
A daring creative agency gets Yum Brands’ attention with an unauthorized video ad.
Nissan Marketing VP Says Nelson Mandela Was His Biggest Inspiration: “His Approach To Leadership…Just Blew Me Away”
Get To Know: Nissan Motor Company’s Corporate Vice President & Global Head of Marketing and Brand Strategy Roel de Vries
FTC Closes Yelp “Review Manipulation” Investigation Without Taking Action
Yelp reported on its blog that the US Federal Trade Commission has concluded a “deep inquiry into [Yelp’s] business practices” and decided not to take any action. Yelp says this is the second such inquiry into its advertising practices that has cleared the company of any alleged deception or other wrongdoing. Previously Yelp agreed to […]
Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line.
4 Videos That Get Cause Marketing Right
Businesses can benefit by allying with charities, and contributor Kelsey Libert explains the right way to go about this.
How Email Marketers Can Prepare For Inbox By Google
That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption.
Google Goes All In On “Viewability” For Display And YouTube Ads
Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube […]